Dabur Sales & Marketing Interview Questions and Answers

Quickly run me through your CV.

Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.

a, What information did you seek out to make those decisions in this project?

b, Did you receive any feedback or provide any feedback to the team members during the project?

Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?

Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.

Give me an example of a situation where you had to overcome major obstacles to make something important happen.

What were the kind of results you were able to deliver?

Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.

You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?

Tell me about a time when you had to suddenly implement a change so as to get better results for the project.

Why did you follow this approach?

Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?

Did you not have guidelines from HR? Did you follow those?

Give me an example of a time when you had to work on something new an innovative. How did you manage to perform in the situation?

What were the risks involved in your approach?

Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?

Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.

How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?

1. Do you perceive any setbacks in this situation which may deter you at all?

2 .How would you ensure a positive outcome to the situation?

You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation.

Q1. Why does P&G use a behavioral and HR based interview system in its recruiting process?
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Situation based GD to select a leader consensually.

a, All members were given 1 pager case depicting the situation of a plane crash and the character
sketches of 5 persons out of which we had to
choose one leader.

b, Arriving at Consensus was mandated in the
beginning.

Q1. Tell us about yourself(emphasis on family background).
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Q2. ITC has Engage perfume range coming up. Estimate the number of premium perfume bottles sold in Lucknow.
Ans. 
The estimated number of premium perfume bottles sold in Lucknow for ITC's Engage range is currently unavailable.
• Without access to sales data, it is impossible to estimate the number of bottles sold.

• Factors such as marketing, pricing, and competition can all impact sales.

• ITC's previous sales data for similar products and Lucknow's market trends could provide insight.

• Conducting market research and surveys could also help
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Q3. Why ITC?
Ans. 
ITC is a leading conglomerate with a diverse portfolio and a strong focus on sustainability.
• ITC has a strong presence in multiple industries such as FMCG, hospitality, paperboards, and packaging.

• The company has a reputation for innovation and sustainability, with a focus on reducing its carbon footprint and promoting responsible sourcing.

• ITC's commitment to social responsibility is reflected in its various initiatives,...read more
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Q4. What are the new trends in FMCG sector?
Ans. 
Increased focus on health and wellness, e-commerce, sustainability, and personalization.
• Health and wellness products are gaining popularity due to the pandemic.

• E-commerce is becoming more important as consumers shift towards online shopping.

• Sustainability is a growing concern among consumers, leading to increased demand for eco-friendly products and packaging.

• Personalization is becoming more prevalent as companies use ...read more
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Q5. How is societal marketing relevant to the consumers?
Ans. 
Societal marketing focuses on meeting the needs of consumers while also addressing social issues and concerns.
• Societal marketing aims to create a positive impact on society and the environment

• It helps consumers make informed decisions about products and services

• Examples include companies promoting eco-friendly products or supporting social causes

• Societal marketing can also improve brand reputation and customer loyalty
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Q6. Any situation of conflict faced and your actions in response to it?
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Q7. How do you feel about ITC creating value on one hand and selling cigarettes on the other?
Ans. 
ITC's value creation and cigarette sales are two separate aspects of their business model.
• ITC is a diversified conglomerate with multiple business verticals

• The company's cigarette business is a major revenue generator

• ITC has also been focusing on creating value through sustainable practices and CSR initiatives

• The two aspects of the business are not mutually exclusive and can coexist

• ITC's value creation efforts can also...read more
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Q1. Company Interactions were only based in the form of PPTs which was an insightful and interactive session.
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Group size : Around 10

A one pager case let was given to everyone to be read and understood in 5 minutes.

Case was based on a FMCG company selling toothbrush and toothpaste as their flagship products. Their sales were declining and other competitors were gaining hands. A strategy to improve their sales was to be devised.

Discussion time :10minutes which is less for a case discussion with 10 people in the group.

Panel Size :2

Q1. Panel Size : 2 Duration : 25-35 minute Questions revolved around these topics : • Tell me about yourself • Why Marketing • What do you know about Colgate Palmolive • Tell me the biggest failure in your lif...read more
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ABC condoms have high brand awareness in the country and are also of high quality, but have low sales since local companies are setting up deals with distributers who are preferring the latter to ABC. How do you increase sales and also how do you allocate budgets for the same?

Q1. Tell me something about yourself.
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Q2. Describe your work experience and related questions. Example - Describe clients and markets, timeline of work-ex, types of campaigns, most successful campaign, challenges, use of data, Platforms worked & t...read more
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Q3. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
Ans. 
The search funnel for a product involves analyzing market share and search impression share of the client and competitors.
• The search funnel involves tracking the customer journey from initial search to purchase.

• Market share is the percentage of total sales in a market that a company has.

• Search impression share is the percentage of times a company's ad appears in search results.

• Comparing market share and search impressi...read more
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Q4. Any questions for us?
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Q1. Why marketing?
Ans. 
Marketing is essential for creating brand awareness, generating leads, and driving sales.
• Marketing helps to identify and understand the target audience

• It creates a unique brand identity and helps to differentiate from competitors

• Marketing campaigns generate leads and increase sales

• It helps to build customer relationships and loyalty

• Marketing provides valuable insights into customer behavior and preferences
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Q2. What do u prefer - brand marketing, digital, sales etc?
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Q3. How does sales fit into your goals?
Ans. 
Sales is a crucial aspect of achieving my goals.
• Sales helps me generate revenue and meet targets

• It allows me to expand my customer base and increase brand awareness

• Sales also helps me gather valuable feedback from customers

• I prioritize sales by setting specific targets and tracking progress regularly
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Q4. How would you interact with subordinates who are elder to you?
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Q5. What if a subordinate isn't delivering result on time?
Ans. 
Address the issue with the subordinate and identify the root cause of the delay.
• Schedule a meeting with the subordinate to discuss the issue and identify the reasons for the delay.

• Provide support and resources to help the subordinate overcome any obstacles.

• Set clear expectations and deadlines for future tasks.

• Monitor progress closely and provide feedback regularly.

• Consider disciplinary action if the issue persists desp
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Q6. Still isn't working inspite warnings?
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GD: Should CSR be the mandate of corporations?

Q1. If you were Amazon, what business opportunity would you leverage in India?
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Q2. If you were PM of the country, what policy would you implement? What have you done during your college life?
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Q1. CV and HR based – specific to my background.
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Role of celebrities in modern advertising.

Q1. Tell me something about yourself.
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Q2. Which genre do u like in quizzing?
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Q3. Tell me one particular moment that you liked in Mahabharata.
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Q4. Give a strategy to revive the drop in sales of Milkybar.
Ans. 
Introduce new flavors and packaging, target younger audience through social media and influencer marketing.
• Introduce new flavors and packaging to attract customers

• Target younger audience through social media and influencer marketing

• Collaborate with popular influencers to promote Milkybar on social media

• Offer discounts and promotions to encourage sales

• Conduct market research to identify customer preferences and trends

• Im...read more
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Q5. Tell me about an inappropriate brand ambassador choice by a company.
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Q6. Why Sachin Tendulkar is considered to be a powerhouse?
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Q1. Do you know who's the market leader when it comes to coffee?
Ans. 
Starbucks is the market leader in coffee.
• Starbucks has the largest market share in the coffee industry.

• They have over 30,000 stores worldwide.

• Their brand is recognized globally and is associated with high-quality coffee.

• Other major players in the market include Dunkin' Donuts, McDonald's, and Tim Hortons.
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Q2. What can be done to become the market leader?
Ans. 
To become a market leader, a company needs to focus on innovation, customer satisfaction, and effective marketing strategies.
• Invest in research and development to create innovative products or services

• Provide exceptional customer service to build brand loyalty

• Develop and execute effective marketing campaigns to increase brand awareness

• Monitor and analyze market trends to stay ahead of competitors

• Offer competitive prici...read more
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Q3. Do you think Shilpa Shetty will be a good choice for roping in for herbal baby products?
Ans. 
Yes, Shilpa Shetty can be a good choice for herbal baby products.
• Shilpa Shetty is a popular celebrity and has a huge fan following.

• She is known for her fitness and wellness regime, which aligns with herbal products.

• Her association with the brand can increase its visibility and credibility.

• However, it is important to ensure that the products are safe and effective for babies.

• A thorough research and testing should be don
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Q4. Should we be worried about the negative review on Amazon for our new product Nescafe e?
Ans. 
Negative reviews on Amazon can impact sales, but it's important to address the issues and improve the product.
• Negative reviews can deter potential customers from purchasing the product

• Addressing the issues mentioned in the review can improve the product and prevent future negative reviews

• Monitoring and responding to reviews can show customers that the company values their feedback

• Positive reviews can outweigh the negat...read more
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Q5. Which is your favorite brand?
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