Dabur Sales & Marketing Interview Questions and Answers

Q1. Tell me something about yourself
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Q2. Market share of Himalaya
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GD: A company wants to launch a new fabric conditioner in the market.

Design the steps it needs to follow.

Duration: 15 minutes

Gave about 5-6 entries

Q1. 25-30 minutes. Started with the interviewer asking few questions about myself. 1. Tell me about yourself.
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Q2. What I knew about the company and few marketing questions.
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Q3. My strengths and how it makes me fit into the Sales role.
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Q1. What are your 3 key achievements?
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Q2. Share your work experience.
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Q3. Give an example of how you have handled a challenge in the workplace before.
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Q4. How do you manage to finish tasks much ahead of planned deadlines?
Ans. 
I prioritize tasks, set realistic goals, and focus on the most important ones first.
• I create a to-do list and prioritize tasks based on their urgency and importance.

• I break down larger tasks into smaller, more manageable ones.

• I set realistic goals and deadlines for each task.

• I focus on the most important tasks first and avoid procrastination.

• I use time management techniques such as the Pomodoro technique to stay focuse...read more
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Q5. How do you go about achieving sales targets?
Ans. 
To achieve sales targets, I focus on building strong relationships with clients, identifying their needs, and providing tailored solutions.
• Research and understand the target market

• Identify potential clients and build relationships

• Understand client needs and provide tailored solutions

• Set achievable sales goals and track progress

• Continuously improve sales techniques and strategies
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Q6. What was your contribution to your last project, how did you increase sales, and how did you reach this No. (15% increase in sales)?
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Q7. How would you meet sales target in the last 5 days of a month?
Ans. 
I would focus on high-priority leads, offer incentives, and increase outreach efforts.
• Identify high-priority leads and prioritize outreach efforts

• Offer incentives such as discounts or free trials to incentivize purchases

• Increase outreach efforts through targeted email campaigns and follow-up calls

• Collaborate with the sales team to strategize and prioritize efforts
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Q8. How do you go about appointing new dealers?
Ans. 
New dealers are appointed through a thorough selection process based on criteria such as location, experience, and reputation.
• Identify potential candidates through market research and referrals

• Evaluate candidates based on their location, experience, and reputation

• Conduct interviews and negotiate terms and conditions

• Provide training and support to ensure success

• Regularly review and assess performance to maintain a stron
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Q9. Give me an example of a time when you showed initiate, share sample.
Ans. 
I took initiative to create a new marketing campaign for a struggling product.
• Identified a struggling product and researched its target audience

• Developed a new marketing campaign with a unique angle

• Presented the campaign to the marketing team and gained their support

• Implemented the campaign and saw a significant increase in sales

• Continued to monitor and adjust the campaign as needed
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Q10. How to reach rural markets/ increase penetration in rural markets
Ans. 
To reach rural markets, focus on building trust, understanding local needs, and leveraging technology.
• Partner with local organizations and influencers to build trust and credibility

• Tailor marketing messages to address specific local needs and challenges

• Offer affordable pricing and financing options to make products accessible

• Leverage technology like mobile apps and social media to reach remote areas

• Invest in distributi...read more
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Q1. What should I know that is not on your resume?
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Q2. What do you know about P&G?
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Q3. What is unique in our company's marketing strategy compared to peers?
Ans. 
Our company's marketing strategy focuses on creating personalized experiences for customers through targeted campaigns and interactive content.
• We use data analytics to understand our customers' preferences and behavior

• We create targeted campaigns based on customer segments

• We use interactive content such as quizzes and polls to engage customers

• We prioritize customer experience and satisfaction in all our marketing effor
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Q1. Share 3 key events in your life.
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Psychometric Test

Q1. Describe a time when you resolved a conflict among team members?
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Q2. Share a time when you worked with data.
Ans. 
I have worked with data extensively in my previous role as a marketing analyst.
• I collected and analyzed customer data to identify trends and preferences.

• I used data visualization tools to create reports and presentations for senior management.

• I collaborated with the sales team to develop targeted marketing campaigns based on data insights.

• I monitored and tracked campaign performance using data analytics software.

• I cond...read more
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Q3. Describe a situation when you wanted to take a different approach than your manager
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Q4. Describe a time when you were asked to stop working on the project you have been working on for months and switch on to a new project. How did you go about it?
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Q5. What will you do if your manager asks you to deliver a project way ahead of its deadline?
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Q1. Tell me something about yourself.
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Q2. Why should we hire you?
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