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ITC Sales & Marketing Interview Questions, Process, and Tips
Top ITC Sales & Marketing Interview Questions and Answers
- Q1. Tell m one thing that when ever we got for selling the product how will you sell a itc product in market
- Q2. Do you know that cigarettes are a big part of ITC's business? What are your thoughts on selling cigarettes?
- Q3. How would you sell Engage Deodorant in a Paan shop in Indiranagar (a posh Bangalore area)?
9 ITC Sales & Marketing Interview Experiences
43 questions found
Anonymous
I applied via campus placement at Indian Institute of Management (IIM), Lucknow
2 Interview Rounds
Group Discussion Round
Situation based GD to select a leader consensually.
a, All members were given 1 pager case depicting the situation of a plane crash and the character
sketches of 5 persons out of which we had to
choose one leader.
b, Arriving at Consensus was mandated in the
beginning.
Guesstimates Round (7 Questions)
- Q1. Tell us about yourself(emphasis on family background). Add Answer
- Q2. ITC has Engage perfume range coming up. Estimate the number of premium perfume bottles sold in Lucknow. View Answers (1)
- Q3. Why ITC? View Answers (1)
- Q4. What are the new trends in FMCG sector? View Answers (1)
- Q5. How is societal marketing relevant to the consumers? View Answers (1)
- Q6. Any situation of conflict faced and your actions in response to it? Add Answer
- Q7. How do you feel about ITC creating value on one hand and selling cigarettes on the other? View Answers (1)
Interview Preparation Tips
1.Be confident and know yourself inside out! HR answers are the key to a good interview.
2.Try to prepare for at least 2 domains just for worst case scenarios.
Don't:
1.Don't overdo the prep with information overflow.
Only read the relevant parts thoroughly.
2. Interactions with seniors.
3. Mock GDs/PI.
4. Internet.
5. Company specific.
6. Interaction with previous year ITC interns.
7. Detailed analysis of company website and latest news over internet.
Domain Specific(Marketing).
1. Kotler is the most important prep source.
2. Mock GDs help in preparing for actual ones. Even some.
4 Interview Rounds
Resume Shortlist Round
Aptitude Test Round
Logical, Quantitative questions asked
Group Discussion Round
In groups of 10-15, picked the most talkative and loudest.
One-on-one Round (2 Questions)
- Q1. Asked about background, selling to D2C and B2C Add Answer
- Q2. It was a stress interview so kept interrupting while answering Add Answer
Interview Preparation Tips
Get interview-ready with top interview questions
I applied via campus placement at Indian Institute of Management (IIM), Lucknow
2 Interview Rounds
Case Study Round
The situation was to rank employees of a company in descending order of their priority to receive the company's housing facility. There were 6 characters in the situation, with different living conditions. We had to decide the rank based on various parameters - experience in the company, monetary situation, need for their quick response in the company campus. The moderators were looking for people to lead the GD in a structured fashion, with detailed discussion on each of the characters.
Panel interview Round (12 Questions)
- Q1. Tell us something about yourself. Add Answer
- Q2. Tell me the last two significant changes that you took up. Add Answer
- Q3. Why not continue with a tech company when you have a strong tech background? Why FMCG? Add Answer
- Q4. Do you know that cigarettes are a big part of ITC's business? What are your thoughts on selling cigarettes? View Answers (3)
- Q5. How would you sell premium cigarettes in small paan shops in Tamil Nadu? View Answers (2)
- Q6. How would you ensure sales of premium soaps in small shops? View Answers (1)
- Q7. Do you know of our new launches? View Answers (1)
- Q8. Prepare up with a product launch plan for the milkshake. View Answers (1)
- Q9. Tell me an ITC product that you use. View Answers (1)
- Q10. Do you know the price of your deodorant? View Answers (1)
- Q11. How would you sell Engage Deodorant in a Paan shop in Indiranagar (a posh Bangalore area)? View Answers (1)
- Q12. Why don't you tell me a word or a phrase that describes ITC for you? Add Answer
Interview Preparation Tips
•Newspaper articles on all major FMCG companies in India
•Read about the solutions that the company implemented in the past
•Stay updated about products of all major FMCG companies
•Read about products that are not part of companies portfolio yet, but are introduced by the competition
What people are saying about ITC
I applied via campus placement at Indian Institute of Management (IIM), Lucknow
2 Interview Rounds
Case Study Round
1. Case Discussion (8-10 participants, 3 evaluators, 20 minutes for reading and discussion combined, no cap on reading time).
2. The case discusses about a person who dies due to negligence of multiple parties involved.
3.Firstly we had to rank the responsible parties individually and then form a group ranking based on our discussion and (100%) consensus.
Other Round (1 Question)
- Q1. Duration: 30-40 minutes, Panel: 1 Female, 1 Male.
Tell us something about yourself. View Answers (1)
Interview Preparation Tips
2.Interactions with seniors.
3.Mock GDs/PIs.
4.Internet.
ITC interview questions for designations
I applied via campus placement at Indian Institute of Management (IIM), Lucknow
3 Interview Rounds
Group Discussion Round
GD: Your airplane caught fire and you’ve landed in a forest. Rank in order things that are necessary for you and your group from 1 to 15.
HR Round (1 Question)
- Q1. General HR Questions. Add Answer
Guesstimates Round (2 Questions)
- Q1. Guesstimate: No of premium shampoos sold in India. View Answers (1)
- Q2. Marketing strategy: For a premium shampoo launched by ITC. View Answers (1)
Interview Preparation Tips
2. Mock GDs/PIs.
3. Internet
2 Interview Rounds
Resume Shortlist Round
HR Round (2 Questions)
- Q1. Ready to challenges, innovative skills for team handling high targets vs achievement with motivation team Add Answer
- Q2. Objection handling excellent skills Add Answer
Interview Preparation Tips
I applied via Campus Placement and was interviewed in Apr 2022.
4 Interview Rounds
Resume Shortlist Round
Aptitude Test Round
In aptitude test questions were asked regarding to the general competition.
Group Discussion Round
In GD they gives us one case and a current affairs topic.
One-on-one Round (4 Questions)
- Q1. Questions were asked was related to the introduction, why I want to join that company?, why should I hire you? Add Answer
- Q2. Why should I hire you? Add Answer
- Q3. Why should you want to join this company? Add Answer
- Q4. Tell me about yourself. Add Answer
Interview Preparation Tips
I applied via Naukri.com and was interviewed in Dec 2020.
4 Interview Rounds
Interview Questions
- Q1. Sell your self
Add Answer
- Q2. Tell m one thing that when ever we got for selling the product how will you sell a itc product in market
View Answers (8)
- Q3. As my knowledge according to me how Ramdev Patanjali is the best brand in our country ??? can any one describe
View Answers (2)
- Q4. How many product that ITC manufacturer
View Answers (1)
- Q5. And if we provide you the job your work experience
Add Answer
Interview Preparation Tips
if a person is getting late for interview i request the person who is taking the interview that the person is late for interview plzz take the interview for that person
I applied via campus placement at Nagpur University and was interviewed in Sep 2020.
3 Interview Rounds
Interview Questions
- Q1. What is your cabality
Add Answer
- Q2. How could you do this job
Add Answer
- Q3. What was your experience
Add Answer
- Q4. Whats your education
Add Answer
- Q5. Which field you do it better
Add Answer
- Q6. Why are u choose sales
Add Answer
- Q7. What kind of work in sales
Add Answer
Interview Preparation Tips
Interview questions from similar companies
I applied via campus placement at Indian Institute of Management (IIM), Lucknow
3 Interview Rounds
Case Study Round
Quickly run me through your CV.
Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.
a, What information did you seek out to make those decisions in this project?
b, Did you receive any feedback or provide any feedback to the team members during the project?
Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?
Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.
Give me an example of a situation where you had to overcome major obstacles to make something important happen.
What were the kind of results you were able to deliver?
Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.
You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?
Case Study Round
Tell me about a time when you had to suddenly implement a change so as to get better results for the project.
Why did you follow this approach?
Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?
Did you not have guidelines from HR? Did you follow those?
Give me an example of a time when you had to work on something new an innovative. How did you manage to perform in the situation?
What were the risks involved in your approach?
Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?
Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.
How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?
1. Do you perceive any setbacks in this situation which may deter you at all?
2 .How would you ensure a positive outcome to the situation?
You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation.
HR Round (1 Question)
- Q1. Why does P&G use a behavioral and HR based interview system in its recruiting process? Add Answer
Interview Preparation Tips
2. Also, across the 3 interview rounds, you will notice questions being repeated - it is completely alright to share the same instance/story across interview rounds. The main motive behind doing this is to judge for consistency.
3.Since P&G mostly focuses on behavioral aspects, you only need to prepare for the HR questions. The HR question bank floats should be good enough.
4. Interactions with seniors.
5.Internet.
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ITC Sales & Marketing Reviews and Ratings
based on 10 reviews
Rating in categories
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Area Executive
1.2k
salaries
|  ₹5 L/yr - ₹14.3 L/yr |
|
Assistant Manager
652
salaries
| ₹7.7 L/yr - ₹15.9 L/yr |
|
Sales Officer
518
salaries
| ₹2.2 L/yr - ₹9 L/yr |
|
Area Sales Executive
511
salaries
| ₹4 L/yr - ₹15 L/yr |
|
Area Sales Manager
457
salaries
| ₹6.9 L/yr - ₹21 L/yr |
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