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Hindustan Unilever Sales & Marketing Interview Questions and Answers

Updated 30 Mar 2023

Hindustan Unilever Sales & Marketing Interview Experiences

6 interviews found

I applied via Campus Placement

Round 1 - Group Discussion 

GD: Should CSR be the mandate of corporations?

Round 2 - Other 

(2 Questions)

  • Q1. If you were Amazon, what business opportunity would you leverage in India?
  • Q2. If you were PM of the country, what policy would you implement? What have you done during your college life?
Round 3 - HR 

(1 Question)

  • Q1. CV and HR based – specific to my background.

Interview Preparation Tips

Interview preparation tips for other job seekers - 1.Tell your unique story without any apologies.

2. Internet – mainly information about the company.

I applied via Campus Placement

Round 1 - Group Discussion 

Has the Modi government created the impact that it promised to?

Round 2 - One-on-one 

(8 Questions)

  • Q1. Tell me about yourself.
  • Q2. Share about your work experience.
  • Q3. Why do you want to join sales and marketing when you are in the consulting club of IIML? Is it because you didn't get into any day zero companies?
  • Q4. Tell me your favorite brand.
  • Q5. Why is it your favorite?
  • Q6. Which is your favorite ad of Bru?
  • Q7. Why were you interested in social sector?
  • Q8. Do you have any questions for me?
Round 3 - Case Study 

Tell me about yourself.

Why you chose HUL? Why Sales & Marketing?

What would you prefer if two options are given- to increase the quantity by 100 MG and price dove at 70 or reduce the quantity and price it lower than now, somewhere around 40?

If I give you 10 crores, how do you plan on spending it. You can do anything with it. Give me the action steps. You could even travel round the world.

Interview Preparation Tips

Interview preparation tips for other job seekers - • Interactions with seniors
• Mock GDs/PIs

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Round 1 - One-on-one 

(1 Question)

  • Q1. Parsonal details and work experience

Interview Preparation Tips

Interview preparation tips for other job seekers - Always be honest and always keep working hard

I applied via Naukri.com and was interviewed in May 2021. There were 3 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. What is the tuf thing in market
  • Ans. 

    The tough thing in the market refers to a product or service that is highly competitive and challenging to sell.

    • The tough thing in the market can be a product with a lot of competitors and limited differentiation.

    • It can also refer to a market with high barriers to entry and intense competition.

    • Examples include smartphones, where numerous brands compete for market share, or the airline industry with its fierce competiti

  • Answered by AI
  • Q2. Trust

Interview Preparation Tips

Interview preparation tips for other job seekers - what is in your special thing should we join you

Hindustan Unilever interview questions for designations

 Marketing Officer

 (1)

 Marketing

 (2)

 Marketing Executive

 (6)

 Marketing Representative

 (1)

 Digital Marketing Executive

 (1)

 Expert Sales Executive

 (9)

 Sales

 (1)

 Rural Sales Promoter

 (4)

I applied via Walk-in and was interviewed before Mar 2020. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. I have no question

Interview Preparation Tips

Interview preparation tips for other job seekers - this interview was sales related and my skill knowledge it lasted for about 40minutes.

Sales & Marketing Interview Questions & Answers

user image Divyanshu Choudhary

posted on 18 Dec 2015

I applied via Walk-in

Interview Questionnaire 

5 Questions

  • Q1. TELL ME ABOUT YOURSELF
  • Ans. 

    I am a driven and creative sales and marketing professional with a passion for building relationships and achieving results.

    • I have experience in developing and executing successful marketing campaigns

    • I am skilled in identifying and targeting key audiences

    • I have a proven track record of exceeding sales targets

    • I am a strong communicator and relationship builder

    • I am adaptable and thrive in fast-paced environments

  • Answered by AI
  • Q2. WHY SALES AND MARKETING
  • Ans. 

    Sales and marketing are essential for business growth and success.

    • Sales and marketing help to increase brand awareness and attract new customers.

    • They also help to retain existing customers and build long-term relationships.

    • Effective sales and marketing strategies can lead to increased revenue and profitability.

    • Sales and marketing teams work together to identify customer needs and provide solutions.

    • They also analyze mar...

  • Answered by AI
  • Q3. DEVELOP A GTM STRATEGY FOR BQC IN INDIA
  • Ans. 

    Develop a GTM strategy for BQC in India.

    • Conduct market research to identify target audience and competition

    • Create a strong brand image and messaging

    • Establish partnerships with local distributors and retailers

    • Leverage digital marketing channels to reach a wider audience

    • Offer competitive pricing and promotions

    • Provide excellent customer service to build brand loyalty

  • Answered by AI
  • Q4. DEVELOP A STRATEGY TO INCREASE WOMEN VIEWERSHIP OF CRICKET
  • Ans. 

    Develop a strategy to increase women viewership of cricket.

    • Partner with women's organizations to promote cricket as a sport for women

    • Create targeted advertising campaigns that appeal to women

    • Offer promotions and discounts for women's cricket events

    • Provide female commentators and analysts for cricket broadcasts

    • Host women's cricket clinics and tournaments to encourage participation

    • Collaborate with female influencers to p

  • Answered by AI
  • Q5. WHAT ARE YOUR BEST AND WORST ADS?
  • Ans. 

    My best ad was a social media campaign that went viral and increased sales by 50%. My worst ad was a print ad that had a confusing message and no clear call-to-action.

    • Best ad: social media campaign that went viral and increased sales by 50%

    • Worst ad: print ad with confusing message and no clear call-to-action

    • Best ad had clear messaging and engaging visuals

    • Worst ad lacked a clear message and did not drive sales

    • Best ad ut...

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: Freshers to an MBA college are the greatest assets for sales & marketing companies. So I was shortlisted based on my academic background, extra curricular activities, PORs and also since I was a fresher.
Tips: Just build up your CV in a format so that your achievements stand out and a balance appears between academics and extra curricular activities.

Round: Group Discussion
Experience: IT WAS A GOOD GD AND VARIOUS POINTS RELATED TO CULTURE, PLACEMENTS AND EDUCATION SYSTEM OF IIM CALCUTTA WERE DISCUSSED. 8 MEMBERS WERE THERE IN MY GROUP. 20 MINUTES OF HEALTHY DISCUSSION. HAD TO COME UP WITH A DECISION.
Tips: JUST KEEP YOUR CALM AND SPEAK 2-3 NEW POINTS AND MAKE SURE YOU DON'T UNNECESSARILY INTERRUPT PEOPLE.

Round: Technical Interview
Experience: It was a properly balanced interview with both technical and personal questions. As I had quizzing and cricket in my CV, I was asked to develop GTM strategies for both in different scenarios. Also ad interpretation was asked which I was able to reply without any issues. So was a good interview
Tips: Just keep your calm and understand the questions carefully and then answer to them. Prepare your technicals well for sales & marketing like STP, 4P, 5C and GTM.

General Tips: Just be cool you will get through
Skills: Technical Skills, 1)communication
College Name: IIM Calcutta
Motivation: Best marketing firm

Interview questions from similar companies

I applied via Campus Placement and was interviewed in Sep 2020. There were 3 interview rounds.

Interview Questionnaire 

7 Questions

  • Q1. What is your cabality
  • Q2. How could you do this job
  • Q3. What was your experience
  • Q4. Whats your education
  • Q5. Which field you do it better
  • Q6. Why are u choose sales
  • Q7. What kind of work in sales

Interview Preparation Tips

Interview preparation tips for other job seekers - Confidence is very important

Interview Questionnaire 

2 Questions

  • Q1. About my biography.swot analysis and why do you want this job etc.
  • Q2. I am an ordinary person who used to hold the dream of being an influential member of today's world. I am 34 yrs old .I have completed my post graduate in management in 2015.SWOT it stands for strength,wea...

Interview Preparation Tips

Interview preparation tips for other job seekers - The interview was technical one but was majorly a stress test .as it lasted for about 20 minutes.the interviewer tested my both knowledge and skills.my interviewer asked me so many questions.luckily I was able to answer most of the questions correctly.it was my first offcampus interview and I think I did pretty Well as a fresher in 2015.

Interview Questionnaire 

5 Questions

  • Q1. Sales
  • Q2. Primary and secondary sales
  • Q3. How to increase sales
  • Ans. 

    To increase sales, focus on understanding customer needs, improving product quality, and implementing effective marketing strategies.

    • Conduct market research to identify customer needs and preferences

    • Improve product quality and offer competitive pricing

    • Develop effective marketing strategies, including social media and email campaigns

    • Provide excellent customer service to build loyalty and encourage repeat business

  • Answered by AI
  • Q4. How to handle team
  • Q5. How to handle sales team
  • Ans. 

    Sales team can be handled by setting clear goals, providing training and support, and incentivizing performance.

    • Set clear goals and expectations for the team

    • Provide regular training and support to improve skills

    • Incentivize performance with bonuses, commissions, or other rewards

    • Communicate regularly and provide feedback to help team members improve

    • Encourage teamwork and collaboration to build a strong sales culture

  • Answered by AI

I applied via Campus Placement

Round 1 - Group Discussion 
Pro Tip by AmbitionBox:
Be a good listener. GDs are not just about speaking. Your listening skills will give you a lot of points to counter and speak when your turn comes.
View all GD tips
Round 2 - Case Study 

Tell me something about yourself.

Share something about your experience of working with Teri.

Guesstimate the number of toothpaste sold in IIM Lucknow.

Develop a strategy to distribute free samples of Ved Sakthi to households consuming Patanjali and Dabur products.

Case – Develop a strategy to distribute free samples of Ved sakthi to households consuming Patanjali and Dabur products.

Interview Preparation Tips

Interview preparation tips for other job seekers - Run through company’s website.
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Hindustan Unilever Interview FAQs

How many rounds are there in Hindustan Unilever Sales & Marketing interview?
Hindustan Unilever interview process usually has 2-3 rounds. The most common rounds in the Hindustan Unilever interview process are One-on-one Round, Group Discussion and Case Study.
What are the top questions asked in Hindustan Unilever Sales & Marketing interview?

Some of the top questions asked at the Hindustan Unilever Sales & Marketing interview -

  1. What is the tuf thing in mar...read more
  2. DEVELOP A STRATEGY TO INCREASE WOMEN VIEWERSHIP OF CRIC...read more
  3. DEVELOP A GTM STRATEGY FOR BQC IN IN...read more

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Hindustan Unilever Sales & Marketing Salary
based on 15 salaries
₹1.6 L/yr - ₹7.4 L/yr
32% less than the average Sales & Marketing Salary in India
View more details

Hindustan Unilever Sales & Marketing Reviews and Ratings

based on 19 reviews

4.4/5

Rating in categories

4.5

Skill development

4.1

Work-life balance

4.0

Salary

4.0

Job security

4.3

Company culture

3.7

Promotions

4.2

Work satisfaction

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