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Hindustan Unilever Marketing Executive Interview Questions and Answers

Updated 29 Jun 2025

13 Interview questions

A Marketing Executive was asked 2w ago
Q. What is your district?
Ans. 

My district is a vibrant area known for its diverse community, rich culture, and strong local businesses that drive economic growth.

  • Diverse demographics: The district is home to various ethnic groups, contributing to a rich cultural tapestry.

  • Local businesses: Numerous small businesses thrive here, fostering community engagement and economic development.

  • Community events: Regular festivals and markets promote local ...

A Marketing Executive was asked 1mo ago
Q. How can we improve the sales of our product in the market?
Ans. 

Enhancing product sales involves strategic marketing, customer engagement, and leveraging data-driven insights.

  • Conduct market research to understand customer needs and preferences. For example, surveys can reveal what features customers value most.

  • Utilize social media marketing to reach a broader audience. For instance, targeted ads on platforms like Facebook can increase visibility.

  • Implement promotional campaigns...

Marketing Executive Interview Questions Asked at Other Companies

Q1. What is Service Scape ? After going through website, what do you ... read more
Q2. What do you know about marketing? Explain in your own words.
Q3. If the market is not supportive, how will you achieve the target?
Q4. How do you handle confidential information and sensitive situatio ... read more
Q5. Are you able to write a vocabular email to international client.? ... read more
A Marketing Executive was asked 1mo ago
Q. How can market potential be increased?
Ans. 

To increase market potential, focus on understanding customer needs, expanding reach, and leveraging innovative strategies.

  • Conduct thorough market research to identify customer pain points and preferences.

  • Expand product lines or services to cater to diverse customer segments, like introducing eco-friendly products.

  • Utilize digital marketing strategies, such as social media campaigns, to reach a broader audience.

  • For...

A Marketing Executive was asked 1mo ago
Q. How do you reach your target market?
Ans. 

Identify and engage your target market through research, segmentation, and tailored marketing strategies.

  • Conduct market research to understand demographics and preferences. For example, use surveys or focus groups.

  • Segment your audience based on characteristics like age, location, and interests. For instance, target millennials with social media campaigns.

  • Utilize digital marketing channels such as social media, ema...

A Marketing Executive was asked 2mo ago
Q. What are markup and markdown?
Ans. 

Markup is the amount added to the cost price of a product, while markdown is the reduction from the original selling price.

  • Markup: The difference between the cost of a product and its selling price, e.g., if a shirt costs $20 and is sold for $30, the markup is $10.

  • Markdown: A reduction in the selling price of a product, e.g., if a jacket originally priced at $100 is marked down to $80, the markdown is $20.

  • Purpose ...

A Marketing Executive was asked 2mo ago
Q. What are primary and secondary research methods?
Ans. 

Primary and secondary refer to types of data or sources, with primary being original and secondary being derived from primary sources.

  • Primary Data: This is original data collected firsthand for a specific purpose, such as surveys or experiments.

  • Example of Primary: A researcher conducting interviews to gather insights directly from participants.

  • Secondary Data: This is data that has been collected by someone else an...

A Marketing Executive was asked
Q. How do you develop a scheme after a merger?
Ans. 

Mergen ke baad scheme nikalne ke liye market analysis, target audience, aur unique selling proposition ka dhyan rakhna zaroori hai.

  • Market Research: Pehle market ki demand aur competition ka analysis karein. Jaise, agar aap ek health drink launch kar rahe hain, toh dekhein ki kaunse drinks popular hain.

  • Target Audience: Apne target audience ko samjhein. Kya aapka product youth ke liye hai ya seniors ke liye? Isse ma...

Are these interview questions helpful?
A Marketing Executive was asked
Q. How do you calculate margins?
Ans. 

Mergen nikalne ka process data analysis aur market research par adharit hota hai, jisse insights aur strategies tayar ki ja sakti hain.

  • Data Collection: Surveys, interviews, and focus groups can be used to gather consumer insights.

  • Data Analysis: Use tools like Excel or Google Analytics to analyze trends and patterns.

  • Segmentation: Identify different customer segments based on demographics or behavior.

  • Strategy Develo...

A Marketing Executive was asked
Q. What is the difference between sales and marketing?
Ans. 

Sales is the process of selling products or services, while marketing is the process of creating demand for those products or services.

  • Sales focuses on closing deals, while marketing focuses on building relationships with customers.

  • Sales is a short-term strategy, while marketing is a long-term strategy.

  • Sales involves direct interaction with customers, while marketing involves indirect interaction through advertisi...

A Marketing Executive was asked
Q. What are the qualities of a successful salesperson?
Ans. 

Working salesmen are individuals who actively engage in selling products or services to customers.

  • Working salesmen are responsible for prospecting and identifying potential customers.

  • They build relationships with customers and provide them with information about products or services.

  • Salesmen negotiate and close deals with customers, ensuring customer satisfaction.

  • They may also handle after-sales service and suppor...

Hindustan Unilever Marketing Executive Interview Experiences

10 interviews found

Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. How to improve the market product sales
  • Ans. 

    Enhancing product sales involves strategic marketing, customer engagement, and leveraging data-driven insights.

    • Conduct market research to understand customer needs and preferences. For example, surveys can reveal what features customers value most.

    • Utilize social media marketing to reach a broader audience. For instance, targeted ads on platforms like Facebook can increase visibility.

    • Implement promotional campaigns, suc...

  • Answered by AI
  • Q2. How to increase the market potential
  • Ans. 

    To increase market potential, focus on understanding customer needs, expanding reach, and leveraging innovative strategies.

    • Conduct thorough market research to identify customer pain points and preferences.

    • Expand product lines or services to cater to diverse customer segments, like introducing eco-friendly products.

    • Utilize digital marketing strategies, such as social media campaigns, to reach a broader audience.

    • Form str...

  • Answered by AI
  • Q3. How to reach target market
  • Ans. 

    Identify and engage your target market through research, segmentation, and tailored marketing strategies.

    • Conduct market research to understand demographics and preferences. For example, use surveys or focus groups.

    • Segment your audience based on characteristics like age, location, and interests. For instance, target millennials with social media campaigns.

    • Utilize digital marketing channels such as social media, email, a...

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Mar 2025, where I was asked the following questions.

  • Q1. What are the main responsibilities of a marketing executive?
  • Ans. 

    A marketing executive drives brand awareness and sales through strategic planning, campaign execution, and market analysis.

    • Developing marketing strategies: Creating comprehensive plans to promote products or services, such as launching a new product line.

    • Conducting market research: Analyzing consumer behavior and market trends to identify opportunities, like surveying customer preferences.

    • Managing campaigns: Overseeing...

  • Answered by AI
  • Q2. What are your skills in sales management?
  • Ans. 

    I possess strong skills in sales management, including strategic planning, team leadership, and performance analysis.

    • Strategic Planning: Developed a sales strategy that increased revenue by 20% in one year by identifying new market opportunities.

    • Team Leadership: Led a team of 10 sales representatives, providing training and mentorship that improved individual performance by 30%.

    • Performance Analysis: Utilized CRM tools ...

  • Answered by AI
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Group Discussion 

Work from home bs work from office

Round 2 - One-on-one 

(3 Questions)

  • Q1. Why sales, why you want to join this company
  • Q2. What sales, why you want to join this company
  • Q3. Why sales, why you want to join the company
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
More than 8 weeks
Result
Not Selected

I appeared for an interview in Dec 2024, where I was asked the following questions.

  • Q1. What is your name
  • Ans. 

    My name is Alex Johnson, a passionate marketing professional with a knack for creative strategies and data-driven decisions.

    • I have over 5 years of experience in digital marketing.

    • I specialize in social media campaigns, having increased engagement by 40% for a previous employer.

    • I hold a degree in Marketing from XYZ University, where I graduated with honors.

    • I am proficient in tools like Google Analytics and HubSpot, whic...

  • Answered by AI
  • Q2. What is your job experience
  • Ans. 

    I have over five years of experience in marketing, focusing on digital strategies and brand management across various industries.

    • Developed and executed a digital marketing campaign that increased website traffic by 40% in six months.

    • Managed social media accounts, growing followers by 150% through targeted content and engagement strategies.

    • Conducted market research to identify customer needs, leading to the launch of a ...

  • Answered by AI
  • Q3. What is your address
  • Ans. 

    I reside in a vibrant neighborhood, surrounded by parks and cafes, making it a perfect blend of urban and suburban living.

    • Located in a family-friendly area with good schools nearby.

    • Close to public transportation, making commuting easy.

    • Within walking distance to local shops and restaurants.

    • Features a cozy home with a small garden for relaxation.

  • Answered by AI
  • Q4. What is your Qualification
  • Ans. 

    I hold a Bachelor's degree in Marketing and have completed various certifications in digital marketing and consumer behavior.

    • Bachelor's degree in Marketing from XYZ University, where I graduated with honors.

    • Completed a certification in Digital Marketing from ABC Institute, focusing on SEO and social media strategies.

    • Participated in workshops on consumer behavior, enhancing my understanding of market trends and customer...

  • Answered by AI
  • Q5. What is your distric
  • Ans. 

    My district is a vibrant area known for its diverse community, rich culture, and strong local businesses that drive economic growth.

    • Diverse demographics: The district is home to various ethnic groups, contributing to a rich cultural tapestry.

    • Local businesses: Numerous small businesses thrive here, fostering community engagement and economic development.

    • Community events: Regular festivals and markets promote local cultu...

  • Answered by AI
  • Q6. What is your state
  • Ans. 

    My state is one of continuous growth and adaptability, driven by a passion for innovative marketing strategies and consumer engagement.

    • I thrive in dynamic environments, adapting strategies based on market trends.

    • For example, I successfully launched a digital campaign that increased engagement by 30%.

    • I prioritize data-driven decision-making, utilizing analytics to refine marketing efforts.

    • Collaboration is key; I work cl...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Good
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Family related questions
  • Q2. Qualification and study status
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in Jan 2023.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Group Discussion 

Margen sceme plus into group discussion

Round 3 - Group Discussion 

Margen sceme plus into group discussion

Round 4 - Coding Test 

Margen sceme plus into coding test

Round 5 - One-on-one 

(3 Questions)

  • Q1. Mergen kaise nikalte hai
  • Ans. 

    Mergen nikalne ka process data analysis aur market research par adharit hota hai, jisse insights aur strategies tayar ki ja sakti hain.

    • Data Collection: Surveys, interviews, and focus groups can be used to gather consumer insights.

    • Data Analysis: Use tools like Excel or Google Analytics to analyze trends and patterns.

    • Segmentation: Identify different customer segments based on demographics or behavior.

    • Strategy Development...

  • Answered by AI
  • Q2. Mergen k bad sceme kaise nikalte h
  • Ans. 

    Mergen ke baad scheme nikalne ke liye market analysis, target audience, aur unique selling proposition ka dhyan rakhna zaroori hai.

    • Market Research: Pehle market ki demand aur competition ka analysis karein. Jaise, agar aap ek health drink launch kar rahe hain, toh dekhein ki kaunse drinks popular hain.

    • Target Audience: Apne target audience ko samjhein. Kya aapka product youth ke liye hai ya seniors ke liye? Isse marketi...

  • Answered by AI
  • Q3. 2+1 brush ka MRP 120 hai iska margen or sceme nikal k brush kitne ka padh jayega
  • Ans. Agar iska MRP 120 hai to margen bhag me nikala jata h or sceme mines me nikali jati h
  • Answered Anonymously
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before May 2024, where I was asked the following questions.

  • Q1. Tell me your strength and weakness
  • Ans. 

    Identifying strengths and weaknesses helps in personal growth and aligning with team goals for better performance.

    • Strength: Strong Communication Skills - I excel in conveying ideas clearly, which helped my previous team achieve a 20% increase in client satisfaction.

    • Strength: Adaptability - I quickly adjust to new marketing trends, allowing my last campaign to pivot successfully during a sudden market shift.

    • Weakness: Pe...

  • Answered by AI
  • Q2. What is a markup and markdown?
  • Ans. 

    Markup is the amount added to the cost price of a product, while markdown is the reduction from the original selling price.

    • Markup: The difference between the cost of a product and its selling price, e.g., if a shirt costs $20 and is sold for $30, the markup is $10.

    • Markdown: A reduction in the selling price of a product, e.g., if a jacket originally priced at $100 is marked down to $80, the markdown is $20.

    • Purpose of Ma...

  • Answered by AI
  • Q3. What is a primary and secondary?
  • Ans. 

    Primary and secondary refer to types of data or sources, with primary being original and secondary being derived from primary sources.

    • Primary Data: This is original data collected firsthand for a specific purpose, such as surveys or experiments.

    • Example of Primary: A researcher conducting interviews to gather insights directly from participants.

    • Secondary Data: This is data that has been collected by someone else and is ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Fresher candidates start this opportunity

I applied via Campus Placement

Round 1 - One-on-one 

(3 Questions)

  • Q1. Why should we hire you
  • Ans. 

    I bring a unique blend of creativity, analytical skills, and proven marketing strategies to drive results and enhance brand visibility.

    • Proven Track Record: In my previous role, I increased social media engagement by 40% through targeted campaigns and content strategies.

    • Data-Driven Decisions: I utilize analytics tools to track campaign performance, allowing me to optimize strategies based on real-time data.

    • Creative Prob...

  • Answered by AI
  • Q2. Why do you join us company
  • Ans. 

    I am drawn to your company for its innovative approach, strong values, and commitment to employee growth and development.

    • Innovative Culture: Your company is known for its cutting-edge marketing strategies, such as the recent campaign that leveraged social media influencers to boost brand awareness.

    • Strong Values: I admire your commitment to sustainability and ethical marketing practices, which align with my personal val...

  • Answered by AI
  • Q3. Different between sales & marketing
  • Ans. 

    Sales is the process of selling products or services, while marketing is the process of creating demand for those products or services.

    • Sales focuses on closing deals, while marketing focuses on building relationships with customers.

    • Sales is a short-term strategy, while marketing is a long-term strategy.

    • Sales involves direct interaction with customers, while marketing involves indirect interaction through advertising, b...

  • Answered by AI
Round 2 - Group Discussion 

Fuel high prices in India

Interview Preparation Tips

Interview preparation tips for other job seekers - Good communication skills
Dressing style
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Walk-in and was interviewed before Oct 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Behaviour of salesman in coustomer
  • Ans. 

    Salesman behavior towards customers can greatly impact sales and customer satisfaction.

    • Salesman should be polite and respectful towards customers.

    • Salesman should listen to customer needs and provide relevant solutions.

    • Salesman should be knowledgeable about the product or service being offered.

    • Salesman should be proactive in addressing customer concerns and issues.

    • Salesman should follow up with customers to ensure satis...

  • Answered by AI
  • Q2. Products name of Hindustan Unilever
  • Ans. 

    Some popular products of Hindustan Unilever include Dove, Lux, Surf Excel, Sunsilk, and Fair & Lovely.

    • Dove

    • Lux

    • Surf Excel

    • Sunsilk

    • Fair & Lovely

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Good knowledge of HUL products.
Good talking. Good skills
Good behaviour
Knowledge of persentage

I applied via Recruitment Consultant and was interviewed before Jun 2020. There were 5 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. What are the Marketing ?
  • Ans. 

    Marketing refers to the activities a company undertakes to promote the buying, selling, and use of its products or services.

    • Marketing involves identifying customer needs and wants.

    • It includes creating and delivering value to customers through products and services.

    • Marketing strategies aim to attract, retain, and satisfy customers.

    • It involves market research, advertising, sales promotions, public relations, and more.

    • Mar...

  • Answered by AI
  • Q2. What are the working salesman?
  • Ans. 

    Working salesmen are individuals who actively engage in selling products or services to customers.

    • Working salesmen are responsible for prospecting and identifying potential customers.

    • They build relationships with customers and provide them with information about products or services.

    • Salesmen negotiate and close deals with customers, ensuring customer satisfaction.

    • They may also handle after-sales service and support, ad...

  • Answered by AI
  • Q3. What the working in present time?
  • Ans. 

    I'm currently working on a comprehensive marketing strategy to enhance brand visibility and engagement across multiple channels.

    • Market Research: Conducting surveys and focus groups to understand customer preferences and trends, which informs our campaign strategies.

    • Content Creation: Developing engaging content for social media platforms, including videos and infographics, to attract and retain audience attention.

    • SEO Op...

  • Answered by AI
  • Q4. Why are joined in our company
  • Ans. 

    I am drawn to your company for its innovative marketing strategies and commitment to professional growth in a dynamic environment.

    • Innovative Marketing Strategies: Your recent campaign for [specific product] showcased creativity and effectiveness, which aligns with my passion for impactful marketing.

    • Commitment to Professional Growth: I admire your company's emphasis on employee development, as seen in your mentorship pr...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - All candidates Decided to face all Questions., HR.. Because. No Hesitation, No Tension Mind Fresh
That's it's

Top trending discussions

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Interview Tips & Stories
1w (edited)
a team lead
Why are women still asked such personal questions in interview?
I recently went for an interview… and honestly, m still trying to process what just happened. Instead of being asked about my skills, experience, or how I could add value to the company… the questions took a totally unexpected turn. The interviewer started asking things like When are you getting married? Are you engaged? And m sure, if I had said I was married, the next question would’ve been How long have you been married? What does my personal life have to do with the job m applying for? This is where I felt the gender discrimination hit hard. These types of questions are so casually thrown at women during interviews but are they ever asked to men? No one asks male candidates if they’re planning a wedding or how old their kids are. So why is it okay to ask women? Can we please stop normalising this kind of behaviour in interviews? Our careers shouldn’t be judged by our relationship status. Period.
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Hindustan Unilever Interview FAQs

How many rounds are there in Hindustan Unilever Marketing Executive interview?
Hindustan Unilever interview process usually has 2-3 rounds. The most common rounds in the Hindustan Unilever interview process are One-on-one Round, Group Discussion and Resume Shortlist.
How to prepare for Hindustan Unilever Marketing Executive interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Hindustan Unilever . The most common topics and skills that interviewers at Hindustan Unilever expect are Costing, Excel, Market Development, Marketing Programs and Monitoring.
What are the top questions asked in Hindustan Unilever Marketing Executive interview?

Some of the top questions asked at the Hindustan Unilever Marketing Executive interview -

  1. What are the Marketin...read more
  2. What are the working salesma...read more
  3. What is a primary and seconda...read more

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Overall Interview Experience Rating

4.7/5

based on 18 interview experiences

Difficulty level

Easy 57%
Moderate 43%

Duration

Less than 2 weeks 75%
2-4 weeks 13%
More than 8 weeks 13%
View more
Hindustan Unilever Marketing Executive Salary
based on 438 salaries
₹1.5 L/yr - ₹4.5 L/yr
21% less than the average Marketing Executive Salary in India
View more details

Hindustan Unilever Marketing Executive Reviews and Ratings

based on 265 reviews

4.2/5

Rating in categories

4.3

Skill development

4.0

Work-life balance

3.8

Salary

4.2

Job security

4.2

Company culture

3.3

Promotions

4.1

Work satisfaction

Explore 265 Reviews and Ratings
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