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Reckitt Benckiser Sales & Marketing Interview Questions, Process, and Tips
Top Reckitt Benckiser Sales & Marketing Interview Questions and Answers
- Q1. What if a subordinate isn't delivering result on time?
- Q2. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
- Q3. How does sales fit into your goals?
Reckitt Benckiser Sales & Marketing Interview Experiences
4 interviews found
I applied via Campus Placement
ABC condoms have high brand awareness in the country and are also of high quality, but have low sales since local companies are setting up deals with distributers who are preferring the latter to ABC. How do you increase sales and also how do you allocate budgets for the same?
(4 Questions)
- Q1. Tell me something about yourself.
- Q2. Describe your work experience and related questions. Example - Describe clients and markets, timeline of work-ex, types of campaigns, most successful campaign, challenges, use of data, Platforms worked & t...
- Q3. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
- Ans.
The search funnel for a product involves analyzing market share and search impression share of the client and competitors.
The search funnel involves tracking the customer journey from initial search to purchase.
Market share is the percentage of total sales in a market that a company has.
Search impression share is the percentage of times a company's ad appears in search results.
Comparing market share and search impressi...
- Q4. Any questions for us?
(6 Questions)
- Q1. Why marketing?
- Ans.
Marketing is essential for creating brand awareness, generating leads, and driving sales.
Marketing helps to identify and understand the target audience
It creates a unique brand identity and helps to differentiate from competitors
Marketing campaigns generate leads and increase sales
It helps to build customer relationships and loyalty
Marketing provides valuable insights into customer behavior and preferences
- Q2. What do u prefer - brand marketing, digital, sales etc?
- Q3. How does sales fit into your goals?
- Ans.
Sales is a crucial aspect of achieving my goals.
Sales helps me generate revenue and meet targets
It allows me to expand my customer base and increase brand awareness
Sales also helps me gather valuable feedback from customers
I prioritize sales by setting specific targets and tracking progress regularly
- Q4. How would you interact with subordinates who are elder to you?
- Q5. What if a subordinate isn't delivering result on time?
- Ans.
Address the issue with the subordinate and identify the root cause of the delay.
Schedule a meeting with the subordinate to discuss the issue and identify the reasons for the delay.
Provide support and resources to help the subordinate overcome any obstacles.
Set clear expectations and deadlines for future tasks.
Monitor progress closely and provide feedback regularly.
Consider disciplinary action if the issue persists desp
- Q6. Still isn't working inspite warnings?
Interview Preparation Tips
2. Company website & product list.
3.Be well versed with details regarding work experience.
I applied via Campus Placement
Discuss Ad Analytics
(2 Questions)
- Q1. Tell me something about yourself.
- Q2. Walk us through your CV.
Interview Preparation Tips
✓ Prepare Mock GDs/PIs
✓ Internet
I applied via Campus Placement and was interviewed before Apr 2021. There were 3 interview rounds.
(1 Question)
- Q1. Introduce yourself. Why u choosing sells.
Interview Preparation Tips
Interview Questionnaire
1 Question
- Q1. WHAT IS ROI
- Ans.
ROI stands for Return on Investment. It is a measure used to evaluate the efficiency or profitability of an investment.
ROI is a financial metric that calculates the return or profit generated from an investment relative to its cost.
It is expressed as a percentage and is used to assess the success of marketing campaigns, sales strategies, and overall business performance.
ROI helps businesses determine the value and effe...
Interview Preparation Tips
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Sales & Marketing Interview Questions & Answers
Hindustan Unilever
Divyanshu Choudhary
posted on 18 Dec 2015
I applied via Walk-in
Interview Questionnaire
5 Questions
- Q1. TELL ME ABOUT YOURSELF
- Ans.
I am a driven and creative sales and marketing professional with a passion for building relationships and achieving results.
I have experience in developing and executing successful marketing campaigns
I am skilled in identifying and targeting key audiences
I have a proven track record of exceeding sales targets
I am a strong communicator and relationship builder
I am adaptable and thrive in fast-paced environments
- Q2. WHY SALES AND MARKETING
- Ans.
Sales and marketing are essential for business growth and success.
Sales and marketing help to increase brand awareness and attract new customers.
They also help to retain existing customers and build long-term relationships.
Effective sales and marketing strategies can lead to increased revenue and profitability.
Sales and marketing teams work together to identify customer needs and provide solutions.
They also analyze mar...
- Q3. DEVELOP A GTM STRATEGY FOR BQC IN INDIA
- Ans.
Develop a GTM strategy for BQC in India.
Conduct market research to identify target audience and competition
Create a strong brand image and messaging
Establish partnerships with local distributors and retailers
Leverage digital marketing channels to reach a wider audience
Offer competitive pricing and promotions
Provide excellent customer service to build brand loyalty
- Q4. DEVELOP A STRATEGY TO INCREASE WOMEN VIEWERSHIP OF CRICKET
- Ans.
Develop a strategy to increase women viewership of cricket.
Partner with women's organizations to promote cricket as a sport for women
Create targeted advertising campaigns that appeal to women
Offer promotions and discounts for women's cricket events
Provide female commentators and analysts for cricket broadcasts
Host women's cricket clinics and tournaments to encourage participation
Collaborate with female influencers to p
- Q5. WHAT ARE YOUR BEST AND WORST ADS?
- Ans.
My best ad was a social media campaign that went viral and increased sales by 50%. My worst ad was a print ad that had a confusing message and no clear call-to-action.
Best ad: social media campaign that went viral and increased sales by 50%
Worst ad: print ad with confusing message and no clear call-to-action
Best ad had clear messaging and engaging visuals
Worst ad lacked a clear message and did not drive sales
Best ad ut...
Interview Preparation Tips
Experience: Freshers to an MBA college are the greatest assets for sales & marketing companies. So I was shortlisted based on my academic background, extra curricular activities, PORs and also since I was a fresher.
Tips: Just build up your CV in a format so that your achievements stand out and a balance appears between academics and extra curricular activities.
Round: Group Discussion
Experience: IT WAS A GOOD GD AND VARIOUS POINTS RELATED TO CULTURE, PLACEMENTS AND EDUCATION SYSTEM OF IIM CALCUTTA WERE DISCUSSED. 8 MEMBERS WERE THERE IN MY GROUP. 20 MINUTES OF HEALTHY DISCUSSION. HAD TO COME UP WITH A DECISION.
Tips: JUST KEEP YOUR CALM AND SPEAK 2-3 NEW POINTS AND MAKE SURE YOU DON'T UNNECESSARILY INTERRUPT PEOPLE.
Round: Technical Interview
Experience: It was a properly balanced interview with both technical and personal questions. As I had quizzing and cricket in my CV, I was asked to develop GTM strategies for both in different scenarios. Also ad interpretation was asked which I was able to reply without any issues. So was a good interview
Tips: Just keep your calm and understand the questions carefully and then answer to them. Prepare your technicals well for sales & marketing like STP, 4P, 5C and GTM.
General Tips: Just be cool you will get through
Skills: Technical Skills, 1)communication
College Name: IIM Calcutta
Motivation: Best marketing firm
I applied via Walk-in and was interviewed before Mar 2020. There were 3 interview rounds.
Interview Questionnaire
1 Question
- Q1. I have no question
Interview Preparation Tips
I applied via Referral and was interviewed before Aug 2019. There was 1 interview round.
Interview Questionnaire
2 Questions
- Q1. How to set the Target of your SR
- Ans.
Setting the target of your Sales Representative (SR)
Define clear and specific sales objectives for the SR
Consider the market potential and competition when setting targets
Align the SR's target with the overall sales and marketing goals
Set realistic and achievable targets to motivate the SR
Regularly review and adjust targets based on performance and market conditions
- Q2. May I run Special Scheme as per requirement of the Market on particular Product ?
- Ans.
Yes, you may run special schemes as per market requirements on particular products.
Special schemes can help boost sales and attract customers
The scheme should be designed keeping in mind the target audience and their preferences
The scheme should be communicated effectively to the customers
Examples of special schemes include buy one get one free, discounts, loyalty programs, etc.
Interview Preparation Tips
I applied via Campus Placement
Psychometric Test
(5 Questions)
- Q1. Describe a time when you resolved a conflict among team members?
- Q2. Share a time when you worked with data.
- Ans.
I have worked with data extensively in my previous role as a marketing analyst.
I collected and analyzed customer data to identify trends and preferences.
I used data visualization tools to create reports and presentations for senior management.
I collaborated with the sales team to develop targeted marketing campaigns based on data insights.
I monitored and tracked campaign performance using data analytics software.
I cond...
- Q3. Describe a situation when you wanted to take a different approach than your manager
- Q4. Describe a time when you were asked to stop working on the project you have been working on for months and switch on to a new project. How did you go about it?
- Q5. What will you do if your manager asks you to deliver a project way ahead of its deadline?
(2 Questions)
- Q1. Tell me something about yourself.
- Q2. Why should we hire you?
I applied via Campus Placement
(2 Questions)
- Q1. Tell me something about yourself.
- Q2. Why should we hire you?
(1 Question)
- Q1. Where do you see yourself in 5 years?
(2 Questions)
- Q1. Non-verbal communication skills (body language).
- Q2. How did you do a particular task in general and, share how could you have done better?
I applied via Campus Placement
Tell me something about yourself.
Share an instance when you lead a team and achieved something significant.
Why are you interested in Marketing?
Share an instance when you did something beyond the required task and achieved something significant.
Suppose You have found a way to improve an age-old process in the firm others (peers) are opposed to the idea. What would you do? How would you go about it? Roles - Finance Manager, Sales Head, Operation Incharge, etc.
(4 Questions)
- Q1. Tell me something about yourself.
- Q2. Why are you interested in Marketing?
- Q3. Share an instance when you faced a conflicting situation in a team and how you resolved it?
- Q4. Share an instance when you had a very tight deadline. What did you do? How did you go about it?
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Reckitt Benckiser Sales & Marketing Reviews and Ratings
based on 2 reviews
Rating in categories
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salaries
|  ₹5.7 L/yr - ₹13.3 L/yr |
|
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176
salaries
| ₹9 L/yr - ₹21 L/yr |
|
Senior Territory Sales Incharge
168
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| ₹8.5 L/yr - ₹16.5 L/yr |
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87
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