Patanjali Ayurved Sales & Marketing Interview Questions and Answers

Q1. Company Interactions were only based in the form of PPTs which was an insightful and interactive session.
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Group size : Around 10

A one pager case let was given to everyone to be read and understood in 5 minutes.

Case was based on a FMCG company selling toothbrush and toothpaste as their flagship products. Their sales were declining and other competitors were gaining hands. A strategy to improve their sales was to be devised.

Discussion time :10minutes which is less for a case discussion with 10 people in the group.

Panel Size :2

Q1. Panel Size : 2 Duration : 25-35 minute Questions revolved around these topics : • Tell me about yourself • Why Marketing • What do you know about Colgate Palmolive • Tell me the biggest failure in your lif...read more
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Q1. Introduce yourself. Why u choosing sells.
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Q1. Tell me something about yourself.
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Q2. Any situation where you resolved the conflict?
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Q3. Give an example of how you have handled a challenge in the workplace before.
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Q4. Give an example of when you performed well under pressure.
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Q5. Tell about the most significant achievement of your life?
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Q6. Describe a time when something didn't work out as you had planned. What did you do and what did you learn from it?
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Q1. Tell me something about yourself.
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Q2. Why do you think you have been selected for the second round?
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Q3. Share a situation where you use your numbers skill to outperform your colleagues?
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Q1. Tell us something about yourself
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Q2. Tell us something about your family?
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Q3. Share an instance where you had to convince your seniors.
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Q4. Give an instance where you came up with an innovative idea to solve a problem
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Q5. What do you think has been your most significant achievement?
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Q1. Tell me something about yourself that is not on your CV
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Q2. What do you know about P&G?
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Q3. What is unique in our company's marketing strategy compared to peers?
Ans. 
Our company's marketing strategy focuses on personalized customer experiences and utilizing social media influencers.
• We prioritize creating personalized experiences for our customers through targeted advertising and tailored messaging.

• We collaborate with social media influencers to promote our brand and products, reaching a wider audience and building trust with potential customers.

• We also utilize data analytics to tra...read more
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Q1. Keep it simple, they look for personalities that fit in the org.
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Q2. Many situational questions to see what your approach would be.
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GD: A company wants to launch a new fabric conditioner in the market.

Design the steps it needs to follow.

Duration: 15 minutes

Gave about 5-6 entries

Q1. 25-30 minutes. Started with the interviewer asking few questions about myself. 1. Tell me about yourself.
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Q2. What I knew about the company and few marketing questions.
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Q3. My strengths and how it makes me fit into the Sales role.
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ABC condoms have high brand awareness in the country and are also of high quality, but have low sales since local companies are setting up deals with distributers who are preferring the latter to ABC. How do you increase sales and also how do you allocate budgets for the same?

Q1. Tell me something about yourself.
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Q2. Describe your work experience and related questions. Example - Describe clients and markets, timeline of work-ex, types of campaigns, most successful campaign, challenges, use of data, Platforms worked & t...read more
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Q3. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
Ans. 
The search funnel for a product involves analyzing market share and search impression share of the client and competitors.
• The search funnel involves tracking the customer journey from initial search to purchase.

• Market share is the percentage of total sales in a market that a company has.

• Search impression share is the percentage of times a company's ad appears in search results.

• Comparing market share and search impressi...read more
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Q4. Any questions for us?
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Q1. Why marketing?
Ans. 
Marketing is essential for creating brand awareness, generating leads, and driving sales.
• Marketing helps to identify and understand the target audience

• It creates a unique brand identity and helps to differentiate from competitors

• Marketing campaigns generate leads and increase sales

• It helps to build customer relationships and loyalty

• Marketing provides valuable insights into customer behavior and preferences
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Q2. What do u prefer - brand marketing, digital, sales etc?
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Q3. How does sales fit into your goals?
Ans. 
Sales is a crucial aspect of achieving my goals.
• Sales helps me generate revenue and meet targets

• It allows me to expand my customer base and increase brand awareness

• Sales also helps me gather valuable feedback from customers

• I prioritize sales by setting specific targets and tracking progress regularly
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Q4. How would you interact with subordinates who are elder to you?
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Q5. What if a subordinate isn't delivering result on time?
Ans. 
Address the issue with the subordinate and identify the root cause of the delay.
• Schedule a meeting with the subordinate to discuss the issue and identify the reasons for the delay.

• Provide support and resources to help the subordinate overcome any obstacles.

• Set clear expectations and deadlines for future tasks.

• Monitor progress closely and provide feedback regularly.

• Consider disciplinary action if the issue persists desp
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Q6. Still isn't working inspite warnings?
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