ITC Interview Questions, Process, and Tips

The situation was to rank employees of a company in descending order of their priority to receive the company's housing facility. There were 6 characters in the situation, with different living conditions. We had to decide the rank based on various parameters - experience in the company, monetary situation, need for their quick response in the company campus. The moderators were looking for people to lead the GD in a structured fashion, with detailed discussion on each of the characters.

Q1. Tell us something about yourself.
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Q2. Tell me the last two significant changes that you took up.
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Q3. Why not continue with a tech company when you have a strong tech background? Why FMCG?
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Q4. Do you know that cigarettes are a big part of ITC's business? What are your thoughts on selling cigarettes?
Ans. 
ITC's business includes cigarettes. Thoughts on selling them?
• I am aware of ITC's business and their involvement in the cigarette industry

• As a sales and marketing professional, my job is to promote and sell the products of the company I work for

• However, I also understand the health risks associated with smoking and the ethical concerns surrounding the sale of cigarettes

• It is important to strike a balance between busines...read more
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Q5. How would you sell premium cigarettes in small paan shops in Tamil Nadu?
Ans. 
To sell premium cigarettes in small paan shops in Tamil Nadu, we need to focus on the quality and exclusivity of the product.
• Highlight the premium quality of the cigarettes and how they are different from regular cigarettes

• Offer exclusive deals and discounts to the paan shop owners to encourage them to stock the product

• Conduct tastings and samplings to allow customers to try the product before purchasing

• Create a buzz a...read more
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Q6. How would you ensure sales of premium soaps in small shops?
Ans. 
By building relationships with shop owners and offering incentives for promoting premium soaps.
• Establish a rapport with small shop owners and educate them on the benefits of premium soaps.

• Offer discounts or promotions for the shop owners to promote the premium soaps to their customers.

• Provide attractive displays and signage to draw attention to the premium soaps.

• Host in-store events or demonstrations to showcase the qu...read more
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Q7. Do you know of our new launches?
Ans. 
Yes, I am aware of your new launches.
• I have been keeping up with your company's news and updates.

• I have also done some research on your website and social media pages.

• I am particularly interested in your new product line for the upcoming season.

• I believe these new launches will help your company stay ahead of the competition.
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Q8. Prepare up with a product launch plan for the milkshake.
Ans. 
Launch a new milkshake product with a targeted marketing campaign and strategic partnerships.
• Conduct market research to identify target audience and preferences

• Develop unique flavors and packaging to stand out in the market

• Partner with popular cafes and restaurants to offer the milkshake on their menu

• Create a social media campaign with influencers and user-generated content

• Offer promotions and discounts to encourage tr
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Q9. Tell me an ITC product that you use.
Ans. 
I use ITC's Sunfeast Dark Fantasy biscuits.
• I love the rich chocolate flavor and the crunchy texture.

• They are perfect for snacking or as a dessert.

• I often buy them in bulk to share with my colleagues at work.

• They are widely available in supermarkets and online stores.
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Q10. Do you know the price of your deodorant?
Ans. 
Yes, the price of my deodorant is $3.99.
• The price of my deodorant is $3.99

• I purchase it from my local drugstore

• It is a popular brand and scent

• The price may vary depending on the store and location
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Q11. How would you sell Engage Deodorant in a Paan shop in Indiranagar (a posh Bangalore area)?
Ans. 
Engage Deodorant - Stay fresh and confident all day long!
• Highlight the long-lasting fragrance of Engage Deodorant

• Emphasize the importance of smelling good in a posh area like Indiranagar

• Offer a special discount or combo offer for customers who buy paan and Engage Deodorant together

• Display the product prominently near the cash counter to catch the customer's eye

• Use attractive packaging and branding to make the product s
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Q12. Why don't you tell me a word or a phrase that describes ITC for you?
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Q1. Annual inspection requirements
Ans. 
Annual inspection requirements ensure equipment and facilities are safe and in compliance with regulations.
• Annual inspections are necessary to identify and address any potential safety hazards or maintenance issues

• Inspections may be required by regulatory agencies or industry standards

• Documentation of inspections and any necessary repairs or maintenance is important for compliance and liability purposes
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Q2. System Protection and electrical safety
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Q1. Handling situation
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Q2. Transformer protection
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Q1. Tell me about your are self
Ans. 
I am a results-driven marketing executive with 5+ years of experience in developing and implementing strategic marketing plans.
• Experienced in market research and analysis

• Skilled in digital marketing strategies such as SEO and social media

• Proven track record of increasing brand awareness and driving sales

• Strong communication and leadership skills

• Managed successful marketing campaigns for XYZ Company
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Q2. Why should I hure you
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Q1. What do you mean by team work
Ans. 
Team work refers to collaboration and cooperation among individuals to achieve a common goal.
• Team work involves communication and sharing of ideas among team members.

• It requires mutual respect, trust, and support for each other.

• Effective team work leads to increased productivity and innovation.

• Examples: Brainstorming sessions, group projects, sports teams.
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Q2. Explain about our internship period
Ans. 
Our internship period is a hands-on learning experience where interns work on real projects under the guidance of experienced professionals.
• Interns gain practical skills and knowledge in their field of study

• They have the opportunity to network with professionals in the industry

• Interns may be given a chance to work on projects that have a real impact on the company

• Feedback and mentorship are provided to help interns gro
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Difference between sales and marketing

Q1. Strength and weekness
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Q2. Family background
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Q1. Tell me about yourself
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Q2. Why do you change your job
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