10+ ITC Sales & Marketing Interview Questions and Answers

To sell an ITC product in the market, I would focus on its unique features, competitive pricing, and effective marketing strategies.

• Highlight the unique features and benefits of the ITC product

• Emphasize the competitive pricing compared to similar products in the market

• Utilize effective marketing strategies such as targeted advertising and promotions

• Provide excellent customer service and after-sales support

• Leverage positive customer reviews and testimonials

• Offer attractive dis...read more

ITC's business includes cigarettes. Thoughts on selling them?

• I am aware of ITC's business and their involvement in the cigarette industry

• As a sales and marketing professional, my job is to promote and sell the products of the company I work for

• However, I also understand the health risks associated with smoking and the ethical concerns surrounding the sale of cigarettes

• It is important to strike a balance between business goals and social responsibility

• I would focus on promotin...read more

Engage Deodorant - Stay fresh and confident all day long!

• Highlight the long-lasting fragrance of Engage Deodorant

• Emphasize the importance of smelling good in a posh area like Indiranagar

• Offer a special discount or combo offer for customers who buy paan and Engage Deodorant together

• Display the product prominently near the cash counter to catch the customer's eye

• Use attractive packaging and branding to make the product stand out

To sell premium cigarettes in small paan shops in Tamil Nadu, we need to focus on the quality and exclusivity of the product.

• Highlight the premium quality of the cigarettes and how they are different from regular cigarettes

• Offer exclusive deals and discounts to the paan shop owners to encourage them to stock the product

• Conduct tastings and samplings to allow customers to try the product before purchasing

• Create a buzz around the product through social media and influencer mark...read more

ITC's value creation and cigarette sales are two separate aspects of their business model.

• ITC is a diversified conglomerate with multiple business verticals

• The company's cigarette business is a major revenue generator

• ITC has also been focusing on creating value through sustainable practices and CSR initiatives

• The two aspects of the business are not mutually exclusive and can coexist

• ITC's value creation efforts can also help in reducing the harmful impact of cigarette smoking

By building relationships with shop owners and offering incentives for promoting premium soaps.

• Establish a rapport with small shop owners and educate them on the benefits of premium soaps.

• Offer discounts or promotions for the shop owners to promote the premium soaps to their customers.

• Provide attractive displays and signage to draw attention to the premium soaps.

• Host in-store events or demonstrations to showcase the quality and benefits of the premium soaps.

• Collect feedback f...read more

Societal marketing focuses on meeting the needs of consumers while also addressing social issues and concerns.

• Societal marketing aims to create a positive impact on society and the environment

• It helps consumers make informed decisions about products and services

• Examples include companies promoting eco-friendly products or supporting social causes

• Societal marketing can also improve brand reputation and customer loyalty

The estimated number of premium perfume bottles sold in Lucknow for ITC's Engage range is currently unavailable.

• Without access to sales data, it is impossible to estimate the number of bottles sold.

• Factors such as marketing, pricing, and competition can all impact sales.

• ITC's previous sales data for similar products and Lucknow's market trends could provide insight.

• Conducting market research and surveys could also help estimate potential sales.

ITC manufactures a wide range of products across various categories.

• ITC has a diverse portfolio of products including FMCG, agri-business, paperboards, hotels, and more.

• Some of their popular brands include Aashirvaad, Sunfeast, Bingo!, Yippee!, and more.

• They also have a presence in the personal care and hygiene segment with brands like Savlon and Nimyle.

• Overall, ITC has a vast range of products catering to different consumer needs and preferences.

Increased focus on health and wellness, e-commerce, sustainability, and personalization.

• Health and wellness products are gaining popularity due to the pandemic.

• E-commerce is becoming more important as consumers shift towards online shopping.

• Sustainability is a growing concern among consumers, leading to increased demand for eco-friendly products and packaging.

• Personalization is becoming more prevalent as companies use data to tailor products and marketing to individual consum...read more

Launch a new milkshake product with a targeted marketing campaign and strategic partnerships.

• Conduct market research to identify target audience and preferences

• Develop unique flavors and packaging to stand out in the market

• Partner with popular cafes and restaurants to offer the milkshake on their menu

• Create a social media campaign with influencers and user-generated content

• Offer promotions and discounts to encourage trial and repeat purchases

Yes, the price of my deodorant is $3.99.

• The price of my deodorant is $3.99

• I purchase it from my local drugstore

• It is a popular brand and scent

• The price may vary depending on the store and location

I use ITC's Sunfeast Dark Fantasy biscuits.

• I love the rich chocolate flavor and the crunchy texture.

• They are perfect for snacking or as a dessert.

• I often buy them in bulk to share with my colleagues at work.

• They are widely available in supermarkets and online stores.

The marketing strategy for ITC's premium shampoo should focus on highlighting its unique features and benefits to target high-end consumers.

• Identify the target audience and their preferences

• Emphasize the premium quality and exclusive ingredients used in the shampoo

• Create a strong brand image through effective advertising and packaging

• Offer attractive discounts and promotions to encourage trial and repeat purchases

• Leverage social media and influencer marketing to reach a wider...read more

Approximately 10 million premium shampoos are sold in India annually.

• Premium shampoos are typically priced higher than regular shampoos and are marketed towards a more affluent demographic.

• The Indian hair care market is estimated to be worth around $2.5 billion, with a growth rate of 18% per year.

• Major players in the Indian hair care market include Hindustan Unilever, Procter & Gamble, and L'Oreal.

• Factors that may affect the sales of premium shampoos include consumer preferen...read more