ARTECHCO General Trading and Contracting Co Interview Questions and Answers

I would prefer the buy 8 get 1 free scheme as it offers more value for money.

• The buy 8 get 1 free scheme offers a 12.5% discount overall

• It is better to take advantage of the free item

• If the items are perishable, consider if buying 8 is practical

Buy 2 get 4 free is a better deal.

• The second deal offers more free items than the first deal.

• The second deal is a better value for customers who need more items.

• However, the first deal may be a better option for customers who only need one item.

The BCG matrix is a strategic planning tool that categorizes products into four quadrants based on their market growth rate and market share.

• BCG matrix stands for Boston Consulting Group matrix.

• It helps in analyzing a company's product portfolio.

• The matrix has four quadrants: Stars, Cash Cows, Question Marks, and Dogs.

• Stars have high market share and high market growth rate.

• Cash Cows have high market share but low market growth rate.

• Question Marks have low market share but hi...read more

The 4 Ps of marketing (Product, Price, Place, Promotion) are essential in understanding how our product is positioned in the market.

• Product: Describe the features and benefits of the product, how it meets customer needs.

• Price: Discuss the pricing strategy for the product, how it compares to competitors.

• Place: Explain where and how the product is distributed, the channels used to reach customers.

• Promotion: Outline the marketing and advertising tactics used to promote the produ...read more

Sales is the process of persuading a potential customer to buy a product or service.

• Sales involves identifying potential customers and their needs

• It requires effective communication and negotiation skills

• Salespeople must be knowledgeable about the product or service they are selling

• Sales can involve both face-to-face interactions and online or phone communication

• The ultimate goal of sales is to close a deal and generate revenue

• Examples of sales roles include account executive...read more

The four P's of marketing are Product, Price, Place, and Promotion.

• Product: Refers to the actual goods or services being offered to customers.

• Price: The amount customers are charged for the product or service.

• Place: The locations where the product is sold and how it is distributed.

• Promotion: The methods used to communicate with customers and persuade them to purchase the product.

SWOT analysis of ITC's Aashirvaad Atta

• Strengths: Leading brand in the Indian market, high quality standards, wide distribution network

• Weaknesses: Dependence on the Indian market, limited product range compared to competitors

• Opportunities: Expansion into international markets, diversification into new product categories

• Threats: Intense competition from local and international brands, changing consumer preferences and health concerns

ROI is calculated by dividing the net profit by the cost of investment.

• Determine the net profit by subtracting the cost of investment from the revenue generated.

• Divide the net profit by the cost of investment.

• Multiply the result by 100 to get the ROI percentage.

• ROI = (Net Profit / Cost of Investment) x 100

• Example: If the cost of investment is $10,000 and the revenue generated is $15,000, the net profit is $5,000. ROI = (5,000 / 10,000) x 100 = 50%