Nestle Sales Interview Questions and Answers

I was asked about my previous sales experience. Some basic questions.

Q1. HOW IS ROI CALCULATED IN FMCG
Ans. 
ROI in FMCG is calculated by dividing the net profit by the cost of investment.
• ROI = (Net Profit / Cost of Investment) x 100

• Net profit is the revenue generated minus the cost of goods sold and other expenses

• Cost of investment includes all expenses related to marketing, advertising, and distribution

• ROI helps in evaluating the effectiveness of marketing campaigns and making informed decisions

• Example: If a company spends ...read more
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Q2. HOW WILL YOU INCREASE THE SALES ?
Ans. 
I will increase sales by identifying customer needs, improving product knowledge, and implementing effective marketing strategies.
• Conduct market research to identify customer needs and preferences

• Train sales team to improve product knowledge and customer service skills

• Implement targeted marketing campaigns to reach potential customers

• Offer promotions and discounts to incentivize purchases

• Provide excellent after-sales s
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Q3. HOW WILL YOU INCREASE ROI OF DISTRBUTOR ?
Ans. 
By providing better incentives, training, and support to the distributor, I can increase their ROI.
• Offering higher commissions or bonuses for meeting sales targets

• Providing regular training sessions to improve their sales skills and product knowledge

• Offering marketing support and materials to help them promote the products

• Regularly communicating with them to understand their challenges and provide solutions

• Establishing...read more
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Q1. How to add sales value
Ans. 
Adding sales value involves understanding customer needs, building relationships, offering solutions, and providing excellent service.
• Understand customer needs and preferences to tailor your sales approach

• Build strong relationships with customers to increase loyalty and repeat business

• Offer solutions that meet the customer's specific requirements and provide added value

• Provide excellent customer service to ensure custo...read more
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