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Reckitt Benckiser Key Account Manager Interview Questions, Process, and Tips

Updated 4 Dec 2023

Reckitt Benckiser Key Account Manager Interview Experiences

1 interview found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Dec 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - One-on-one 

(4 Questions)

  • Q1. How do you do launch planning in MT
  • Ans. 

    Launch planning in MT involves strategic planning, market analysis, and cross-functional collaboration.

    • Conduct market analysis to identify target audience, competition, and market trends

    • Develop a comprehensive launch plan including objectives, strategies, and tactics

    • Collaborate with cross-functional teams such as marketing, sales, and product development

    • Define key milestones and timelines for each phase of the launch

    • Al...

  • Answered by AI
  • Q2. How do you improve On shelf availability
  • Ans. 

    To improve on shelf availability, focus on demand forecasting, inventory management, and collaboration with suppliers and retailers.

    • Implement accurate demand forecasting techniques to ensure the right amount of stock is available at all times.

    • Optimize inventory management processes to minimize stockouts and overstocking.

    • Establish strong relationships and collaboration with suppliers to ensure timely deliveries and repl...

  • Answered by AI
  • Q3. How is stock planning for events done
  • Ans. 

    Stock planning for events involves forecasting demand, setting inventory levels, and coordinating with suppliers.

    • Analyze historical data and market trends to forecast demand for different products

    • Determine optimal inventory levels to meet customer demand without excess stock

    • Collaborate with suppliers to ensure timely delivery and availability of products

    • Consider factors like seasonality, promotions, and customer prefer...

  • Answered by AI
  • Q4. How do you ensure pricing hygiene
  • Ans. 

    Ensuring pricing hygiene involves implementing consistent pricing strategies, monitoring market trends, conducting regular price audits, and maintaining transparent communication with key accounts.

    • Implement consistent pricing strategies to avoid price discrepancies

    • Monitor market trends to adjust pricing accordingly

    • Conduct regular price audits to identify and rectify any pricing errors

    • Maintain transparent communication ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Share factually correct answers. Dont beat around the bush, more than the answer the thought process is important

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Aptitude Test 

Maths, English, business understanding

Round 3 - One-on-one 

(1 Question)

  • Q1. Business development, channel sales
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Recruitment Consulltant and was interviewed in Jan 2024. There were 2 interview rounds.

Round 1 - HR 

(2 Questions)

  • Q1. Introduce yourself along with key accomplishments.
  • Q2. Behavioral question related to situation.
Round 2 - One-on-one 

(2 Questions)

  • Q1. Discussion with Sales head.
  • Q2. Product Knowledge and customer insights

Interview Preparation Tips

Interview preparation tips for other job seekers - Be thoroughly prepared with market situation, customer insights and target segment you want to tap into.

I applied via Walk-in

Interview Questionnaire 

5 Questions

  • Q1. TELL ME ABOUT YOURSELF
  • Ans. 

    I am a driven and creative sales and marketing professional with a passion for building relationships and achieving results.

    • I have experience in developing and executing successful marketing campaigns

    • I am skilled in identifying and targeting key audiences

    • I have a proven track record of exceeding sales targets

    • I am a strong communicator and relationship builder

    • I am adaptable and thrive in fast-paced environments

  • Answered by AI
  • Q2. WHY SALES AND MARKETING
  • Ans. 

    Sales and marketing are essential for business growth and success.

    • Sales and marketing help to increase brand awareness and attract new customers.

    • They also help to retain existing customers and build long-term relationships.

    • Effective sales and marketing strategies can lead to increased revenue and profitability.

    • Sales and marketing teams work together to identify customer needs and provide solutions.

    • They also analyze mar...

  • Answered by AI
  • Q3. DEVELOP A GTM STRATEGY FOR BQC IN INDIA
  • Ans. 

    Develop a GTM strategy for BQC in India.

    • Conduct market research to identify target audience and competition

    • Create a strong brand image and messaging

    • Establish partnerships with local distributors and retailers

    • Leverage digital marketing channels to reach a wider audience

    • Offer competitive pricing and promotions

    • Provide excellent customer service to build brand loyalty

  • Answered by AI
  • Q4. DEVELOP A STRATEGY TO INCREASE WOMEN VIEWERSHIP OF CRICKET
  • Ans. 

    Develop a strategy to increase women viewership of cricket.

    • Partner with women's organizations to promote cricket as a sport for women

    • Create targeted advertising campaigns that appeal to women

    • Offer promotions and discounts for women's cricket events

    • Provide female commentators and analysts for cricket broadcasts

    • Host women's cricket clinics and tournaments to encourage participation

    • Collaborate with female influencers to p

  • Answered by AI
  • Q5. WHAT ARE YOUR BEST AND WORST ADS?
  • Ans. 

    My best ad was a social media campaign that went viral and increased sales by 50%. My worst ad was a print ad that had a confusing message and no clear call-to-action.

    • Best ad: social media campaign that went viral and increased sales by 50%

    • Worst ad: print ad with confusing message and no clear call-to-action

    • Best ad had clear messaging and engaging visuals

    • Worst ad lacked a clear message and did not drive sales

    • Best ad ut...

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: Freshers to an MBA college are the greatest assets for sales & marketing companies. So I was shortlisted based on my academic background, extra curricular activities, PORs and also since I was a fresher.
Tips: Just build up your CV in a format so that your achievements stand out and a balance appears between academics and extra curricular activities.

Round: Group Discussion
Experience: IT WAS A GOOD GD AND VARIOUS POINTS RELATED TO CULTURE, PLACEMENTS AND EDUCATION SYSTEM OF IIM CALCUTTA WERE DISCUSSED. 8 MEMBERS WERE THERE IN MY GROUP. 20 MINUTES OF HEALTHY DISCUSSION. HAD TO COME UP WITH A DECISION.
Tips: JUST KEEP YOUR CALM AND SPEAK 2-3 NEW POINTS AND MAKE SURE YOU DON'T UNNECESSARILY INTERRUPT PEOPLE.

Round: Technical Interview
Experience: It was a properly balanced interview with both technical and personal questions. As I had quizzing and cricket in my CV, I was asked to develop GTM strategies for both in different scenarios. Also ad interpretation was asked which I was able to reply without any issues. So was a good interview
Tips: Just keep your calm and understand the questions carefully and then answer to them. Prepare your technicals well for sales & marketing like STP, 4P, 5C and GTM.

General Tips: Just be cool you will get through
Skills: Technical Skills, 1)communication
College Name: IIM Calcutta
Motivation: Best marketing firm

I applied via Approached by Company and was interviewed before May 2021. There were 4 interview rounds.

Round 1 - Aptitude Test 
Round 2 - Group Discussion 
Pro Tip by AmbitionBox:
Don’t treat group discussions as an argument. Group discussion is about reaching a meaningful conclusion.
View all GD tips
Round 3 - One-on-one 

(1 Question)

  • Q1. Test test test test test
Round 4 - HR 

(1 Question)

  • Q1. Test test test test test

Interview Preparation Tips

Interview preparation tips for other job seekers - Be aggressive test test test test test test test test

I applied via Campus Placement and was interviewed before Mar 2021. There was 1 interview round.

Round 1 - One-on-one 

(1 Question)

  • Q1. Given a case of question with respect to visibility in self service store

Interview Preparation Tips

Interview preparation tips for other job seekers - Need to answer all the questions from a customer perspective.

I applied via Referral and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - Group Discussion 
Pro Tip by AmbitionBox:
Don’t treat group discussions as an argument. Group discussion is about reaching a meaningful conclusion.
View all GD tips
Round 2 - One-on-one 

(1 Question)

  • Q1. About margin calculations

Interview Preparation Tips

Interview preparation tips for other job seekers - Interview about sales related .

I applied via Referral and was interviewed before Aug 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. I can rejoin in North Region.
  • Q2. Actually I was resigned with short notice due to my younger brother was admitted to the hospital in delhi and we needed a leave.

Interview Preparation Tips

Interview preparation tips for other job seekers - Is it necessary to take an interview in english? I do not believe that those who speak English do well in the market.
Don't look for ability in english,respect the experience.

I applied via Walk-in and was interviewed before Mar 2020. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. I have no question

Interview Preparation Tips

Interview preparation tips for other job seekers - this interview was sales related and my skill knowledge it lasted for about 40minutes.

I applied via Campus Placement and was interviewed in Sep 2020. There were 3 interview rounds.

Interview Questionnaire 

7 Questions

  • Q1. What is your cabality
  • Q2. How could you do this job
  • Q3. What was your experience
  • Q4. Whats your education
  • Q5. Which field you do it better
  • Q6. Why are u choose sales
  • Q7. What kind of work in sales

Interview Preparation Tips

Interview preparation tips for other job seekers - Confidence is very important

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Reckitt Benckiser Interview FAQs

How many rounds are there in Reckitt Benckiser Key Account Manager interview?
Reckitt Benckiser interview process usually has 2 rounds. The most common rounds in the Reckitt Benckiser interview process are Resume Shortlist and One-on-one Round.
How to prepare for Reckitt Benckiser Key Account Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Reckitt Benckiser. The most common topics and skills that interviewers at Reckitt Benckiser expect are Customer Relationship, Field Sales, Key Accounts, Strategy and Travel.
What are the top questions asked in Reckitt Benckiser Key Account Manager interview?

Some of the top questions asked at the Reckitt Benckiser Key Account Manager interview -

  1. How do you do launch planning in...read more
  2. How do you improve On shelf availabil...read more
  3. How is stock planning for events d...read more

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Reckitt Benckiser Key Account Manager Interview Process

based on 1 interview

Interview experience

4
  
Good
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Reckitt Benckiser Key Account Manager Salary
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₹16.3 L/yr - ₹42 L/yr
221% more than the average Key Account Manager Salary in India
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