Reckitt Benckiser Senior Key Account Executive Interview Questions and Answers

Q1. Tell me about your internships
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Q2. Tell me about yourself
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Q3. How will you handle a catagory sales dip
Ans. 
I will analyze the root cause, adjust marketing strategies, collaborate with the sales team, and focus on customer retention.
• Analyze the root cause of the sales dip to identify any external factors impacting the category.

• Adjust marketing strategies to target new customer segments or re-engage existing customers.

• Collaborate with the sales team to develop new sales tactics and incentives to boost category sales.

• Focus on ...read more
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Q1. Introduce yourself along with key accomplishments.
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Q2. Behavioral question related to situation.
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Q1. Discussion with Sales head.
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Q2. Product Knowledge and customer insights
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Business growth strategy

Q1. Discussion on what you can give to the company from the very first day.
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Q1. Nothing specific just ensuring by the management that you get into the company on a lesser salary what you are currently earning.
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Case study practical approach and application

Q1. Question on negotiations, JBP , in store approch, OSA etc
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MAT level test on decision making

There will be aptitude test when candidate are more in numbers, for freshers it's mandatory

GD is not mandatory but we had while in our interview process

Q1. This round will be regarding job experience and latest experience
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Q2. They will check ur mental ability
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Q3. Work experience
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Q4. Why you want to join this organisation
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Q1. Generally about package discussion
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Basic mathematics, market knowledge, general awareness regarding other companies,

Q1. Rsm will ask your current job profile accordingly they will ask questions
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Q2. Current profile related questions
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Q1. In Depth knowledge required ROI and Investment Rotation and How to calculate it, How to Increase sales and Profit of Channel Partner l.
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Q1. How To Calculate ROI of Channel Partner What New Product sales is not Increasing and How to identify correct problem
Ans. 
ROI of channel partner can be calculated by dividing the net profit generated from the partnership by the total investment made, while identifying the correct problem involves analyzing various factors affecting new product sales.
• Calculate ROI by dividing net profit by total investment

• Analyze sales data to identify trends and patterns

• Evaluate marketing and sales strategies for effectiveness

• Consider external factors suc...read more
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Q1. WHATB ISROI AND HOW ITSCALCULATE
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ROI stands for Return on Investment. It is a financial metric used to evaluate the profitability of an investment.
• ROI is calculated by dividing the net profit of an investment by the initial cost of the investment and expressing it as a percentage.

• Formula: ROI = (Net Profit / Cost of Investment) x 100%

• For example, if you invest $1000 in a project and it generates a net profit of $200, the ROI would be (200 / 1000) x 10
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Q2. PAST EXPERIENCE TELL ME DETAIL
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Q1. WHAT IS WIDTH AND DEPTH OF DISTRIBUTION
Ans. 
Width and depth of distribution refer to the reach and penetration of a product in the market.
• Width of distribution: Refers to the number of outlets or locations where a product is available for purchase.

• Depth of distribution: Refers to the level of product availability within each outlet or location.

• Example: A product with wide width of distribution is available in many different stores, while a product with deep dept...read more
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