ITC Sales & Marketing Intern Interview Questions and Answers

•This was the 2nd round after getting our resumes shortlisted through AI. Only 160 were shortlisted out of the 550-600 resumes.
•We were grouped in teams of 7.
•There were 2 HRs from Dabur moderating this round.
•We had roughly 1-3 mins to prepare for the given topic which in our case was "5g In India."
•We had the discussion for 7 mins, after which those of us who did not participate in the entire discussion were asked to conclude the entire GD.
• After the GD only 13 were able to make their way to the personal interview round.

Q1. Tell me something about yourself?
Ans. 
I am a motivated and enthusiastic individual with a strong passion for sales and marketing.
• I have completed a Bachelor's degree in Business Administration with a focus on marketing.

• I have previous experience working as a sales intern at XYZ Company, where I successfully increased sales by 20% within 3 months.

• I am skilled in market research, social media marketing, and customer relationship management.

• I am a quick learn...read more
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Q2. I was asked to explain why do I think I possess the skills that I mentioned in my resume.
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Q3. What's your family background?
Ans. 
My family background is diverse and has influenced my skills in sales and marketing.
• My parents come from different cultural backgrounds, which has given me a unique perspective on marketing strategies.

• My father has a background in sales and has taught me valuable negotiation skills.

• Growing up in a family of entrepreneurs, I have been exposed to the importance of marketing and customer relations.

• My siblings have pursued...read more
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Q4. Are you comfortable for a rural location?
Ans. 
Yes, I am comfortable with a rural location.
• I have experience living in a rural area and enjoy the peaceful environment.

• I appreciate the close-knit community and the opportunity to build strong relationships with customers.

• I am adaptable and can easily adjust to different environments, including rural locations.

• I believe that rural areas have untapped potential for sales and marketing opportunities.

• I am excited about t...read more
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Q5. Explain the live project that you have mentioned in your resume?
Ans. 
Developed a live project for a marketing campaign targeting college students.
• Created a comprehensive marketing strategy to promote a new product among college students.

• Conducted market research to identify the target audience and their preferences.

• Designed and implemented various promotional activities, including social media campaigns, campus events, and influencer partnerships.

• Managed a team of interns to execute the...read more
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Q6. What is the difference between sales and marketing?
Ans. 
Sales is the process of selling products or services, while marketing is the process of creating demand for those products or services.
• Sales involves direct interaction with customers to close deals, while marketing involves creating brand awareness and generating leads.

• Sales focuses on short-term goals, while marketing focuses on long-term goals.

• Sales is a subset of marketing, as it is a part of the overall marketing ...read more
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Q7. What are the factors that play a major role in driving consumer behaviour?
Ans. 
Consumer behaviour is driven by various factors such as personal, psychological, social and cultural factors.
• Personal factors include age, income, occupation, lifestyle, and personality.

• Psychological factors include motivation, perception, learning, and beliefs.

• Social factors include family, reference groups, social class, and culture.

• Cultural factors include values, beliefs, customs, and traditions.

• For example, a pers...read more
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General knowledge questions

Customer retention and customer acquisition