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ITC Sales & Marketing Intern Interview Questions and Answers

Updated 5 Jun 2024

ITC Sales & Marketing Intern Interview Experiences

3 interviews found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed in May 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Group Discussion 

Topic - Should celebrities be brand ambassadors?
Group size - 7-8
Time - 10 minutes or less

Round 3 - Personal Interview 

(6 Questions)

  • Q1. Tell us about yourself.
  • Q2. Why did you choose marketing?
  • Q3. What do you know about the company?
  • Q4. What is your biggest achievement till now?
  • Q5. What is your weakness and how do you deal with it?
  • Q6. Are you willing to relocate?

Interview Preparation Tips

Interview preparation tips for other job seekers - Speak with confidence, credibility and persuasiveness. Don't just repeat things already in your resume until necessary.
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. About your self
  • Q2. Why sales and are you able to solve customer problem and how
  • Ans. 

    I am passionate about sales and have the ability to solve customer problems.

    • I have a strong interest in sales and marketing and enjoy the challenge of meeting customer needs.

    • I have excellent communication and problem-solving skills, which allow me to understand customer pain points and provide effective solutions.

    • I am able to actively listen to customers, identify their problems, and offer tailored solutions.

    • I have exp...

  • Answered by AI
Round 3 - Technical 

(1 Question)

  • Q1. What is sales and marketing
  • Ans. 

    Sales and marketing involves promoting and selling products or services to customers.

    • Sales and marketing is the process of identifying, attracting, and retaining customers.

    • It involves creating and implementing strategies to promote products or services.

    • Sales focuses on closing deals and generating revenue, while marketing focuses on creating awareness and generating leads.

    • Sales and marketing teams work together to achi...

  • Answered by AI

Sales & Marketing Intern Interview Questions Asked at Other Companies

asked in Dabur
Q1. What are the factors that play a major role in driving consumer b ... read more
asked in Dabur
Q2. What is the difference between sales and marketing?
Q3. What do you know about sales
asked in ITC
Q4. why sales and are you able to solve customer problem and how
asked in Zara
Q5. What are the key components of your five-year plan?
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Walk-in and was interviewed in Dec 2023. There was 1 interview round.

Round 1 - Assignment 

I had to prepare a Marketing mix for the company

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed in Sep 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Group Discussion 

•This was the 2nd round after getting our resumes shortlisted through AI. Only 160 were shortlisted out of the 550-600 resumes.
•We were grouped in teams of 7.
•There were 2 HRs from Dabur moderating this round.
•We had roughly 1-3 mins to prepare for the given topic which in our case was "5g In India."
•We had the discussion for 7 mins, after which those of us who did not participate in the entire discussion were asked to conclude the entire GD.
• After the GD only 13 were able to make their way to the personal interview round.

Round 3 - One-on-one 

(7 Questions)

  • Q1. Tell me something about yourself?
  • Ans. 

    I am a motivated and enthusiastic individual with a strong passion for sales and marketing.

    • I have completed a Bachelor's degree in Business Administration with a focus on marketing.

    • I have previous experience working as a sales intern at XYZ Company, where I successfully increased sales by 20% within 3 months.

    • I am skilled in market research, social media marketing, and customer relationship management.

    • I am a quick learn...

  • Answered by AI
  • Q2. I was asked to explain why do I think I possess the skills that I mentioned in my resume.
  • Q3. What's your family background?
  • Ans. 

    My family background is diverse and has influenced my skills in sales and marketing.

    • My parents come from different cultural backgrounds, which has given me a unique perspective on marketing strategies.

    • My father has a background in sales and has taught me valuable negotiation skills.

    • Growing up in a family of entrepreneurs, I have been exposed to the importance of marketing and customer relations.

    • My siblings have pursued...

  • Answered by AI
  • Q4. Are you comfortable for a rural location?
  • Ans. 

    Yes, I am comfortable with a rural location.

    • I have experience living in a rural area and enjoy the peaceful environment.

    • I appreciate the close-knit community and the opportunity to build strong relationships with customers.

    • I am adaptable and can easily adjust to different environments, including rural locations.

    • I believe that rural areas have untapped potential for sales and marketing opportunities.

    • I am excited about t...

  • Answered by AI
  • Q5. Explain the live project that you have mentioned in your resume?
  • Ans. 

    Developed a live project for a marketing campaign targeting college students.

    • Created a comprehensive marketing strategy to promote a new product among college students.

    • Conducted market research to identify the target audience and their preferences.

    • Designed and implemented various promotional activities, including social media campaigns, campus events, and influencer partnerships.

    • Managed a team of interns to execute the...

  • Answered by AI
  • Q6. What is the difference between sales and marketing?
  • Ans. 

    Sales is the process of selling products or services, while marketing is the process of creating demand for those products or services.

    • Sales involves direct interaction with customers to close deals, while marketing involves creating brand awareness and generating leads.

    • Sales focuses on short-term goals, while marketing focuses on long-term goals.

    • Sales is a subset of marketing, as it is a part of the overall marketing ...

  • Answered by AI
  • Q7. What are the factors that play a major role in driving consumer behaviour?
  • Ans. 

    Consumer behaviour is driven by various factors such as personal, psychological, social and cultural factors.

    • Personal factors include age, income, occupation, lifestyle, and personality.

    • Psychological factors include motivation, perception, learning, and beliefs.

    • Social factors include family, reference groups, social class, and culture.

    • Cultural factors include values, beliefs, customs, and traditions.

    • For example, a pers...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - • Be confident.
• Be truthful.
• There will be someone from the top management who will not ask questions but only observe your body language so be conscious of that.
• Thoroughly go through your resume and be prepared to be grilled on each and every letter/word that you have mentioned in it.
• Keep a STAR response(read about it on google) ready for every soft skill that you mention.
• Resumes of all the applicants were shortlisted through AI so align it with the JD and add try to keep everything interconnected so that the chances of your resume being shortlisted, increases.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
6-8 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed in Aug 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Aptitude Test 

There were 60 questions from reasoning, time limit was 30 mintues

Round 3 - Group Discussion 

Our GD topic was "Is 4 working days in a week is good for employees?"

Interview Preparation Tips

Interview preparation tips for other job seekers - be patience and confident enough to crack the interview process

I was interviewed in Apr 2017.

Interview Questionnaire 

1 Question

  • Q1. Family background, father's job, personal details

Interview Preparation Tips

Round: Technical + HR Interview
Experience: There were three panelists.As I went in, I was first asked to present my CV. All of them were asking questions together. One was asking technical questions related to chemical engineering while the other two were taking the HR interview. They were all very polite and gentle.At first. I had to tell them my 10th and 12th percentage and my ranks in JEE Main, JEE Advanced and WBJEE. Then I was asked why I chose chemical engineering and what were my areas or subjects of interest. I answered Mass transfer and Chemical Reaction Engineering. They were quite impressed to hear as they said I was the first one who mentioned it. I was mainly asked questions from distillation and gas absorption. All the questions were very basic and required clear understanding of the concepts. I was asked to give a brief summary about my industrial visit to RCF, Mumbai. I was also asked some questions on my ongoing project work at college. Overall, it was a pleasant experience.

College Name: Jadavpur University, Kolkata

I was interviewed before Aug 2016.

Interview Questionnaire 

5 Questions

  • Q1. What is a BCG matrix?
  • Ans. 

    The BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or business units.

    • Developed by the Boston Consulting Group (BCG)

    • It categorizes products/business units into four quadrants based on market growth rate and market share

    • Quadrants: Stars, Cash Cows, Question Marks, and Dogs

    • Helps in resource allocation and strategic decision-making

    • Example: Apple's iPhone as a Star, iPod as a Cash ...

  • Answered by AI
  • Q2. Explain market segmentation to a layman.
  • Ans. 

    Market segmentation is the process of dividing a broad target market into smaller, more specific groups based on common characteristics.

    • Market segmentation helps businesses identify and target specific customer groups.

    • It involves analyzing factors such as demographics, psychographics, and behavior to create segments.

    • Segments can be based on age, gender, income, interests, location, etc.

    • By understanding the needs and pr...

  • Answered by AI
  • Q3. What are your strengths?
  • Ans. 

    My strengths include strong communication skills, adaptability, and problem-solving abilities.

    • Strong communication skills: I am able to effectively convey information and ideas to others.

    • Adaptability: I am able to quickly adjust to new situations and environments.

    • Problem-solving abilities: I am skilled at analyzing complex problems and finding creative solutions.

  • Answered by AI
  • Q4. What are your weaknesses?
  • Ans. 

    One of my weaknesses is that I tend to be overly critical of my own work.

    • I have a tendency to be a perfectionist and spend too much time on tasks

    • I struggle with delegating tasks to others

    • I can be overly self-critical and have difficulty accepting praise or recognition

  • Answered by AI
  • Q5. Tell us more about yourself that would totally hook us to you.
  • Ans. 

    I am a dedicated and passionate individual with a strong work ethic and a proven track record of success.

    • I have consistently achieved top grades in my academic studies, showcasing my commitment to excellence.

    • I have completed multiple internships in the past where I received glowing feedback from supervisors for my hard work and dedication.

    • I am actively involved in extracurricular activities such as volunteering and lea...

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: Anonymous shortlisting

Round: Group Discussion
Experience: 8 people in the GD. It was a calm GD. I came in 3rd with strong points and exited, making my point.
Tips: Be sure of what you say. Own your points. Start with statement, give example and conclude in a minute.
Duration: 20 minutes

Round: Group Discussion
Experience: 10 people in this GD. It was a chaotic GD with everyone speaking at once. Nobody could be heard and things were totally out of control.
Tips: At times of chaos, go against the tide and keep your voice calm and have a very good point in mind. Don't lose your calm in all the chaos.
Duration: 25 minutes

Round: Technical + HR Interview
Experience: I gave the wrong answer at first to the BCG matrix question. Then the interviewer asked me "are you sure?". I realized my mistake, held my calm, used the notebook infront of me, drew it and explained. That I believe, did the magic.
Tips: Be honest. Keep smiling. Own the interview.

College Name: S.P. Jain Institute Of Management And Research

Interview Questionnaire 

1 Question

  • Q1. Tell me about your Self?

I applied via Campus Placement and was interviewed before Jan 2020. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. I was asked questions related to my family, subjects studied, what's my favourite sport and the difference between my two favorite sports cricket and badminton. I was also asked formulas related to my fiel...

Interview Preparation Tips

Interview preparation tips for other job seekers - Remain confident and calm. Reply with utmost sincerity and honesty, they see right through you. Be honest if you don't know something. Prepare your answers for common questions and rule it.

I applied via Other and was interviewed in Nov 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Marginal scheme
  • Q2. I answered this question

Interview Preparation Tips

Interview preparation tips for other job seekers - Good
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ITC Interview FAQs

How many rounds are there in ITC Sales & Marketing Intern interview?
ITC interview process usually has 2-3 rounds. The most common rounds in the ITC interview process are Resume Shortlist, Group Discussion and Personal Interview.
What are the top questions asked in ITC Sales & Marketing Intern interview?

Some of the top questions asked at the ITC Sales & Marketing Intern interview -

  1. why sales and are you able to solve customer problem and ...read more
  2. what is sales and market...read more

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ITC Sales & Marketing Intern Interview Process

based on 3 interviews

Interview experience

4.3
  
Good
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ITC Sales & Marketing Intern Salary
based on 6 salaries
₹0.6 L/yr - ₹6.8 L/yr
39% less than the average Sales & Marketing Intern Salary in India
View more details

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based on 12 reviews

4.7/5

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4.0

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4.1

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4.0

Salary

4.3

Job security

4.6

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4.0

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4.1

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