What are the factors that play a major role in driving consumer behaviour?

Question

Accepted Answer

Consumer behaviour is driven by various factors such as personal, psychological, social and cultural factors.

Personal factors include age, income, occupation, lifestyle, and personality.
Psychological factors include motivation, perception, learning, and beliefs.
Social factors include family, reference groups, social class, and culture.
Cultural factors include values, beliefs, customs, and traditions.
For example, a person's age and income may influence their purchasing decisions, while their beliefs and values may affect their brand loyalty.
Understanding these factors can help marketers create effective marketing strategies.

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