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Dabur Sales & Marketing Interview Questions and Answers for Experienced

Updated 23 Feb 2024

Dabur Sales & Marketing Interview Experiences for Experienced

3 interviews found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed before Feb 2023. There was 1 interview round.

Round 1 - HR 

(1 Question)

  • Q1. What is beat in sale
  • Ans. 

    A beat in sales refers to a successful interaction or engagement with a potential customer that moves them closer to making a purchase.

    • A beat in sales can be a positive response to a sales pitch or presentation.

    • It can also be a successful negotiation that leads to a sale.

    • Building rapport with a customer can also be considered a beat in sales.

    • For example, closing a deal with a client after a successful product demonstra

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be positive and confident

I applied via Walk-in

Interview Questionnaire 

2 Questions

  • Q1. Aap market ke bare me Kya jante ho aapko marketing me Kitna experience hai
  • Q2. Aap Dukandar se kaise bat krte ho matlab calling kaise krte ho

Interview Preparation Tips

Interview preparation tips for other job seekers - Marketing related question

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Q5. What is antibiotic? Give some examples of antibiotics.

I applied via Walk-in and was interviewed in Oct 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. What do you know about the company and how it works
  • Q2. One follow the asset heavy customer bussines to model where it purchase used car indivisual and deller and seles them to other delership

Interview Preparation Tips

Interview preparation tips for other job seekers - Interview main aapko do baaten hoti hai ki aapko yeh pata hona chayie ke company kese kaam krti hai or dosri yeh ke aap company ke liye kya effort ke sath result de sakte hai

Interview questions from similar companies

I applied via Walk-in

Interview Questionnaire 

5 Questions

  • Q1. TELL ME ABOUT YOURSELF
  • Ans. 

    I am a driven and creative sales and marketing professional with a passion for building relationships and achieving results.

    • I have experience in developing and executing successful marketing campaigns

    • I am skilled in identifying and targeting key audiences

    • I have a proven track record of exceeding sales targets

    • I am a strong communicator and relationship builder

    • I am adaptable and thrive in fast-paced environments

  • Answered by AI
  • Q2. WHY SALES AND MARKETING
  • Ans. 

    Sales and marketing are essential for business growth and success.

    • Sales and marketing help to increase brand awareness and attract new customers.

    • They also help to retain existing customers and build long-term relationships.

    • Effective sales and marketing strategies can lead to increased revenue and profitability.

    • Sales and marketing teams work together to identify customer needs and provide solutions.

    • They also analyze mar...

  • Answered by AI
  • Q3. DEVELOP A GTM STRATEGY FOR BQC IN INDIA
  • Ans. 

    Develop a GTM strategy for BQC in India.

    • Conduct market research to identify target audience and competition

    • Create a strong brand image and messaging

    • Establish partnerships with local distributors and retailers

    • Leverage digital marketing channels to reach a wider audience

    • Offer competitive pricing and promotions

    • Provide excellent customer service to build brand loyalty

  • Answered by AI
  • Q4. DEVELOP A STRATEGY TO INCREASE WOMEN VIEWERSHIP OF CRICKET
  • Ans. 

    Develop a strategy to increase women viewership of cricket.

    • Partner with women's organizations to promote cricket as a sport for women

    • Create targeted advertising campaigns that appeal to women

    • Offer promotions and discounts for women's cricket events

    • Provide female commentators and analysts for cricket broadcasts

    • Host women's cricket clinics and tournaments to encourage participation

    • Collaborate with female influencers to p

  • Answered by AI
  • Q5. WHAT ARE YOUR BEST AND WORST ADS?
  • Ans. 

    My best ad was a social media campaign that went viral and increased sales by 50%. My worst ad was a print ad that had a confusing message and no clear call-to-action.

    • Best ad: social media campaign that went viral and increased sales by 50%

    • Worst ad: print ad with confusing message and no clear call-to-action

    • Best ad had clear messaging and engaging visuals

    • Worst ad lacked a clear message and did not drive sales

    • Best ad ut...

  • Answered by AI

Interview Preparation Tips

Round: Resume Shortlist
Experience: Freshers to an MBA college are the greatest assets for sales & marketing companies. So I was shortlisted based on my academic background, extra curricular activities, PORs and also since I was a fresher.
Tips: Just build up your CV in a format so that your achievements stand out and a balance appears between academics and extra curricular activities.

Round: Group Discussion
Experience: IT WAS A GOOD GD AND VARIOUS POINTS RELATED TO CULTURE, PLACEMENTS AND EDUCATION SYSTEM OF IIM CALCUTTA WERE DISCUSSED. 8 MEMBERS WERE THERE IN MY GROUP. 20 MINUTES OF HEALTHY DISCUSSION. HAD TO COME UP WITH A DECISION.
Tips: JUST KEEP YOUR CALM AND SPEAK 2-3 NEW POINTS AND MAKE SURE YOU DON'T UNNECESSARILY INTERRUPT PEOPLE.

Round: Technical Interview
Experience: It was a properly balanced interview with both technical and personal questions. As I had quizzing and cricket in my CV, I was asked to develop GTM strategies for both in different scenarios. Also ad interpretation was asked which I was able to reply without any issues. So was a good interview
Tips: Just keep your calm and understand the questions carefully and then answer to them. Prepare your technicals well for sales & marketing like STP, 4P, 5C and GTM.

General Tips: Just be cool you will get through
Skills: Technical Skills, 1)communication
College Name: IIM Calcutta
Motivation: Best marketing firm

I applied via Walk-in and was interviewed before Mar 2020. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. I have no question

Interview Preparation Tips

Interview preparation tips for other job seekers - this interview was sales related and my skill knowledge it lasted for about 40minutes.

I applied via Campus Placement

Round 1 - Group Discussion 

Role of celebrities in modern advertising.

Round 2 - One-on-one 

(6 Questions)

  • Q1. Tell me something about yourself.
  • Q2. Which genre do u like in quizzing?
  • Q3. Tell me one particular moment that you liked in Mahabharata.
  • Q4. Give a strategy to revive the drop in sales of Milkybar.
  • Ans. 

    Introduce new flavors and packaging, target younger audience through social media and influencer marketing.

    • Introduce new flavors and packaging to attract customers

    • Target younger audience through social media and influencer marketing

    • Collaborate with popular influencers to promote Milkybar on social media

    • Offer discounts and promotions to encourage sales

    • Conduct market research to identify customer preferences and trends

    • Im...

  • Answered by AI
  • Q5. Tell me about an inappropriate brand ambassador choice by a company.
  • Q6. Why Sachin Tendulkar is considered to be a powerhouse?
Round 3 - One-on-one 

(5 Questions)

  • Q1. Do you know who's the market leader when it comes to coffee?
  • Ans. 

    Starbucks is the market leader in coffee.

    • Starbucks has the largest market share in the coffee industry.

    • They have over 30,000 stores worldwide.

    • Their brand is recognized globally and is associated with high-quality coffee.

    • Other major players in the market include Dunkin' Donuts, McDonald's, and Tim Hortons.

  • Answered by AI
  • Q2. What can be done to become the market leader?
  • Ans. 

    To become a market leader, a company needs to focus on innovation, customer satisfaction, and effective marketing strategies.

    • Invest in research and development to create innovative products or services

    • Provide exceptional customer service to build brand loyalty

    • Develop and execute effective marketing campaigns to increase brand awareness

    • Monitor and analyze market trends to stay ahead of competitors

    • Offer competitive prici...

  • Answered by AI
  • Q3. Do you think Shilpa Shetty will be a good choice for roping in for herbal baby products?
  • Ans. 

    Yes, Shilpa Shetty can be a good choice for herbal baby products.

    • Shilpa Shetty is a popular celebrity and has a huge fan following.

    • She is known for her fitness and wellness regime, which aligns with herbal products.

    • Her association with the brand can increase its visibility and credibility.

    • However, it is important to ensure that the products are safe and effective for babies.

    • A thorough research and testing should be don

  • Answered by AI
  • Q4. Should we be worried about the negative review on Amazon for our new product Nescafe e?
  • Ans. 

    Negative reviews on Amazon can impact sales, but it's important to address the issues and improve the product.

    • Negative reviews can deter potential customers from purchasing the product

    • Addressing the issues mentioned in the review can improve the product and prevent future negative reviews

    • Monitoring and responding to reviews can show customers that the company values their feedback

    • Positive reviews can outweigh the negat...

  • Answered by AI
  • Q5. Which is your favorite brand?

Interview Preparation Tips

Interview preparation tips for other job seekers - • Prepare HR answers well. Try to be an enthusiast for every interview process.
• Highlight the thing you're most passionate about.

I applied via Referral and was interviewed in Aug 2021. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(5 Questions)

  • Q1. What are your salary expectations?
  • Q2. Share details of your previous job.
  • Q3. What is your family background?
  • Q4. What are your strengths and weaknesses?
  • Q5. Tell me about yourself.

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident in your answers and if you don't know the Answers of any questions then politely say no

I applied via Campus Placement

Round 1 - Case Study 

Quickly run me through your CV.

Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.

a, What information did you seek out to make those decisions in this project?

b, Did you receive any feedback or provide any feedback to the team members during the project?

Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?

Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.

Give me an example of a situation where you had to overcome major obstacles to make something important happen.

What were the kind of results you were able to deliver?

Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.

You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?

Round 2 - Case Study 

Tell me about a time when you had to suddenly implement a change so as to get better results for the project.

Why did you follow this approach?

Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?

Did you not have guidelines from HR? Did you follow those?

Give me an example of a time when you had to work on something new an innovative. How did you manage to perform in the situation?

What were the risks involved in your approach?

Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?

Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.

How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?

1. Do you perceive any setbacks in this situation which may deter you at all?

2 .How would you ensure a positive outcome to the situation?

You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation.

Round 3 - HR 

(1 Question)

  • Q1. Why does P&G use a behavioral and HR based interview system in its recruiting process?

Interview Preparation Tips

Interview preparation tips for other job seekers - 1.Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.

2. Also, across the 3 interview rounds, you will notice questions being repeated - it is completely alright to share the same instance/story across interview rounds. The main motive behind doing this is to judge for consistency.

3.Since P&G mostly focuses on behavioral aspects, you only need to prepare for the HR questions. The HR question bank floats should be good enough.

4. Interactions with seniors.

5.Internet.

I applied via Campus Placement

Round 1 - Other 

(1 Question)

  • Q1. Introduced herself. Now, tell me something about yourself.
Round 2 - Other 

(1 Question)

  • Q1. Asked mainly from CV. Asked similar questions as round 1. Asked about ad campaigns, favorite brand and campaign, why is it your favorite, competitor brand and campaigns and regarding their CSR.
Round 3 - HR 

(1 Question)

  • Q1. Asked about my family background, my hobbies, favourite brand and campaign, my role model, qualities of a leader, some questions from CV and some HR questions.

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Know your CV inside out. You should be able to tell at least one paragraph about each CV point. Be well prepared with your HR answers.

2. Don’t sound monotonous. Be confident.

3. Try to answer in form of a story and don’t let your answers sound mugged up.

4. Interactions with seniors, Mock GDs/PIs.

I applied via Campus Placement

Round 1 - One-on-one 

(10 Questions)

  • Q1. What are your 3 key achievements?
  • Q2. Share your work experience.
  • Q3. Give an example of how you have handled a challenge in the workplace before.
  • Q4. How do you manage to finish tasks much ahead of planned deadlines?
  • Ans. 

    I prioritize tasks, set realistic goals, and focus on the most important ones first.

    • I create a to-do list and prioritize tasks based on their urgency and importance.

    • I break down larger tasks into smaller, more manageable ones.

    • I set realistic goals and deadlines for each task.

    • I focus on the most important tasks first and avoid procrastination.

    • I use time management techniques such as the Pomodoro technique to stay focuse...

  • Answered by AI
  • Q5. How do you go about achieving sales targets?
  • Ans. 

    To achieve sales targets, I focus on building strong relationships with clients, identifying their needs, and providing tailored solutions.

    • Research and understand the target market

    • Identify potential clients and build relationships

    • Understand client needs and provide tailored solutions

    • Set achievable sales goals and track progress

    • Continuously improve sales techniques and strategies

  • Answered by AI
  • Q6. What was your contribution to your last project, how did you increase sales, and how did you reach this No. (15% increase in sales)?
  • Q7. How would you meet sales target in the last 5 days of a month?
  • Ans. 

    I would focus on high-priority leads, offer incentives, and increase outreach efforts.

    • Identify high-priority leads and prioritize outreach efforts

    • Offer incentives such as discounts or free trials to incentivize purchases

    • Increase outreach efforts through targeted email campaigns and follow-up calls

    • Collaborate with the sales team to strategize and prioritize efforts

  • Answered by AI
  • Q8. How do you go about appointing new dealers?
  • Ans. 

    New dealers are appointed through a thorough selection process based on criteria such as location, experience, and reputation.

    • Identify potential candidates through market research and referrals

    • Evaluate candidates based on their location, experience, and reputation

    • Conduct interviews and negotiate terms and conditions

    • Provide training and support to ensure success

    • Regularly review and assess performance to maintain a stron

  • Answered by AI
  • Q9. Give me an example of a time when you showed initiate, share sample.
  • Ans. 

    I took initiative to create a new marketing campaign for a struggling product.

    • Identified a struggling product and researched its target audience

    • Developed a new marketing campaign with a unique angle

    • Presented the campaign to the marketing team and gained their support

    • Implemented the campaign and saw a significant increase in sales

    • Continued to monitor and adjust the campaign as needed

  • Answered by AI
  • Q10. How to reach rural markets/ increase penetration in rural markets
  • Ans. 

    To reach rural markets, focus on building trust, understanding local needs, and leveraging technology.

    • Partner with local organizations and influencers to build trust and credibility

    • Tailor marketing messages to address specific local needs and challenges

    • Offer affordable pricing and financing options to make products accessible

    • Leverage technology like mobile apps and social media to reach remote areas

    • Invest in distributi...

  • Answered by AI
Round 2 - One-on-one 

(3 Questions)

  • Q1. What should I know that is not on your resume?
  • Q2. What do you know about P&G?
  • Q3. What is unique in our company's marketing strategy compared to peers?
  • Ans. 

    Our company's marketing strategy focuses on creating personalized experiences for customers through targeted campaigns and interactive content.

    • We use data analytics to understand our customers' preferences and behavior

    • We create targeted campaigns based on customer segments

    • We use interactive content such as quizzes and polls to engage customers

    • We prioritize customer experience and satisfaction in all our marketing effor

  • Answered by AI
Round 3 - HR 

(1 Question)

  • Q1. Share 3 key events in your life.

Dabur Interview FAQs

How many rounds are there in Dabur Sales & Marketing interview for experienced candidates?
Dabur interview process for experienced candidates usually has 1 rounds. The most common rounds in the Dabur interview process for experienced candidates are HR.
What are the top questions asked in Dabur Sales & Marketing interview for experienced candidates?

Some of the top questions asked at the Dabur Sales & Marketing interview for experienced candidates -

  1. What is beat in s...read more
  2. One follow the asset heavy customer bussines to model where it purchase used ca...read more
  3. Aap market ke bare me Kya jante ho aapko marketing me Kitna experience h...read more

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Dabur Sales & Marketing Interview Process for Experienced

based on 1 interview

1 Interview rounds

  • HR Round
View more
Dabur Sales & Marketing Salary
based on 6 salaries
₹2.3 L/yr - ₹3.5 L/yr
27% less than the average Sales & Marketing Salary in India
View more details

Dabur Sales & Marketing Reviews and Ratings

based on 11 reviews

4.5/5

Rating in categories

4.7

Skill development

4.9

Work-life balance

4.6

Salary

4.8

Job security

4.9

Company culture

4.8

Promotions

4.9

Work satisfaction

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