Smollan Group Interview Questions, Process, and Tips

Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.

• Identifying target market and customer needs

• Creating and communicating value propositions

• Developing and implementing marketing strategies

• Monitoring and analyzing marketing performance

• Adapting strategies based on feedback and market trends

Hindustan Unilever is a leading consumer goods company in India.

• HUL was established in 1933 and is headquartered in Mumbai, India.

• It is a subsidiary of Unilever, a British-Dutch multinational company.

• HUL has a wide range of products including personal care, home care, and food and beverages.

• Some popular brands under HUL include Dove, Surf Excel, Lux, and Knorr.

• HUL has a strong distribution network reaching millions of

The distributor landing price is the final price at which a product is sold to the distributor, including all costs and expenses.

• The distributor landing price includes the cost of the product, shipping, taxes, and any other expenses incurred before the product reaches the distributor.

• It is important for marketing executives to understand the distributor landing price in order to set appropriate pricing strategies and m...read more

The retail landing price is the final price at which a product is sold to consumers in retail stores.

• The retail landing price includes all costs such as manufacturing, shipping, and markup.

• It is the price that customers see on the price tag in stores.

• For example, if a product costs $10 to manufacture and ship, and the retailer adds a 50% markup, the retail landing price would be $15.

To calculate retail landing price, consider all costs involved in bringing a product to market and add desired profit margin.

• Calculate all costs involved in production, packaging, shipping, marketing, etc.

• Add desired profit margin to cover overhead expenses and generate profit.

• Consider any discounts or promotions that may affect the final retail price.

• Example: Cost of production = $10, packaging = $2, shipping = $3, ma...read more

Triggers are special types of stored procedures that are automatically executed when certain events occur in a database.

• Triggers are used to maintain referential integrity, enforce business rules, and automate actions in a database.

• They can be set to execute before or after INSERT, UPDATE, or DELETE operations on a table.

• Examples of triggers include auditing changes to a table, updating a related table when a record is

Stored procedures are precompiled SQL queries stored in a database for reuse.

• Stored procedures are used to perform specific tasks or operations in a database.

• They can improve performance by reducing the amount of data sent between the database and application.

• Stored procedures can be called from within other SQL queries or from application code.

• They can also help with security by controlling access to data and enforcin

Yes, I have knowledge about vlookup, pivot tables, and Microsoft Excel.

• I am proficient in using vlookup function to search for specific data in a table.

• I have experience creating pivot tables to summarize and analyze large datasets.

• I am familiar with Microsoft Excel and its various functions for data analysis.