Smollan Group Marketing Executive Interview Questions, Process, and Tips

Q1. What is marketing?
Ans. 
Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.
• Identifying target market and customer needs

• Creating and communicating value propositions

• Developing and implementing marketing strategies

• Monitoring and analyzing marketing performance

• Adapting strategies based on feedback and market trends
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Q2. Tell me about yourself.
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Q3. What information do you have about Hindustan Unilever?
Ans. 
Hindustan Unilever is a leading consumer goods company in India.
• HUL was established in 1933 and is headquartered in Mumbai, India.

• It is a subsidiary of Unilever, a British-Dutch multinational company.

• HUL has a wide range of products including personal care, home care, and food and beverages.

• Some popular brands under HUL include Dove, Surf Excel, Lux, and Knorr.

• HUL has a strong distribution network reaching millions of
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Q4. What is the distributor landing price?
Ans. 
The distributor landing price is the final price at which a product is sold to the distributor, including all costs and expenses.
• The distributor landing price includes the cost of the product, shipping, taxes, and any other expenses incurred before the product reaches the distributor.

• It is important for marketing executives to understand the distributor landing price in order to set appropriate pricing strategies and m...read more
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Q5. What is the retail landing price?
Ans. 
The retail landing price is the final price at which a product is sold to consumers in retail stores.
• The retail landing price includes all costs such as manufacturing, shipping, and markup.

• It is the price that customers see on the price tag in stores.

• For example, if a product costs $10 to manufacture and ship, and the retailer adds a 50% markup, the retail landing price would be $15.
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Q6. How to calculate retail landing price?
Ans. 
To calculate retail landing price, consider all costs involved in bringing a product to market and add desired profit margin.
• Calculate all costs involved in production, packaging, shipping, marketing, etc.

• Add desired profit margin to cover overhead expenses and generate profit.

• Consider any discounts or promotions that may affect the final retail price.

• Example: Cost of production = $10, packaging = $2, shipping = $3, ma...read more
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Q1. Would you like to work with smollan
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Q2. What is your working experience and In which department
Ans. Experience of 1 year and having experience in medicine line too.
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In this round regional manager talk and meet with me and confirm my profile l

Q1. From which field you are
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Very good round some difficulty I face but I get it