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To plan for a new product launch in my concern area, I would follow a strategic approach involving market research, target audience analysis, marketing campaigns, and sales training.
Conduct thorough market research to identify the target audience, competition, and market trends.
Analyze the target audience's needs, preferences, and buying behavior to tailor the product offering and marketing strategy.
Develop a comprehen...
KPI stands for Key Performance Indicator. It is a measurable value that demonstrates how effectively a company is achieving its key objectives.
KPIs are used to evaluate the success of an organization or individual in reaching their goals.
They provide a clear and quantifiable way to track progress and performance.
Examples of KPIs in sales include revenue growth, customer acquisition rate, and sales conversion rate.
ROI formula is used to calculate the return on investment. It is calculated by dividing the net profit by the cost of investment.
ROI formula = (Net Profit / Cost of Investment) x 100
Example: If the cost of investment is $10,000 and the net profit is $12,000, then the ROI would be (12,000 / 10,000) x 100 = 120%
ROI helps in determining the profitability of an investment and is used to make informed business decisions.
The key objectives of appointing a distributor are to increase market reach, improve sales, and enhance brand visibility. Finding a distributor in a new town requires market research and networking.
Increase market reach
Improve sales
Enhance brand visibility
Market research
Networking
Identify potential distributors
Evaluate distributor's capabilities
Negotiate terms and conditions
I applied via Job Portal
Adding sales value involves understanding customer needs, building relationships, offering solutions, and providing excellent service.
Understand customer needs and preferences to tailor your sales approach
Build strong relationships with customers to increase loyalty and repeat business
Offer solutions that meet the customer's specific requirements and provide added value
Provide excellent customer service to ensure custo...
I applied via Company Website and was interviewed in Jan 2024. There were 2 interview rounds.
Online test on there web site
I applied via Recruitment Consulltant and was interviewed in Mar 2023. There were 2 interview rounds.
ROI in FMCG is calculated by dividing the net profit by the cost of investment.
ROI = (Net Profit / Cost of Investment) x 100
Net profit is the revenue generated minus the cost of goods sold and other expenses
Cost of investment includes all expenses related to marketing, advertising, and distribution
ROI helps in evaluating the effectiveness of marketing campaigns and making informed decisions
Example: If a company spends ...
I will increase sales by identifying customer needs, improving product knowledge, and implementing effective marketing strategies.
Conduct market research to identify customer needs and preferences
Train sales team to improve product knowledge and customer service skills
Implement targeted marketing campaigns to reach potential customers
Offer promotions and discounts to incentivize purchases
Provide excellent after-sales s
By providing better incentives, training, and support to the distributor, I can increase their ROI.
Offering higher commissions or bonuses for meeting sales targets
Providing regular training sessions to improve their sales skills and product knowledge
Offering marketing support and materials to help them promote the products
Regularly communicating with them to understand their challenges and provide solutions
Establishing...
I applied via LinkedIn and was interviewed before Jan 2024. There was 1 interview round.
I was asked about my previous sales experience. Some basic questions.
I applied via Referral and was interviewed in Jul 2021. There were 7 interview rounds.
I plan my day, week, and month in advance to ensure maximum productivity and efficiency.
I prioritize tasks based on their urgency and importance
I use a planner or calendar to keep track of deadlines and appointments
I allocate time for prospecting, follow-ups, and meetings
I review my progress regularly and make adjustments as needed
I set realistic goals and break them down into smaller, achievable tasks
I applied via Referral and was interviewed in Oct 2022. There were 3 interview rounds.
Gernal question to test you basic understanding
I have a Bachelor's degree in Business Administration and have achieved consistent sales targets in my previous roles.
Bachelor's degree in Business Administration
Consistently achieved sales targets in previous roles
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Dabur
Godrej Consumer Products
Hindustan Unilever
Britannia