ITC Marketing Interview Questions and Answers

The cost price of a 1kg refill pack of Boost.

• The cost price of the 1kg refill pack of Boost is the amount it costs to produce and package the product.

• It includes the cost of ingredients, manufacturing, packaging materials, and any other associated expenses.

• The cost price may vary depending on factors such as the quantity of raw materials purchased, production efficiency, and economies of scale.

• For example, if the cost ...read more

The BCG matrix is a strategic planning tool used to analyze a company's portfolio of products or business units.

• Developed by the Boston Consulting Group (BCG)

• It categorizes products/business units into four quadrants based on market growth rate and market share

• Quadrants: Stars, Cash Cows, Question Marks, and Dogs

• Helps in resource allocation and strategic decision-making

• Example: Apple's iPhone as a Star, iPod as a Cash ...read more

Market segmentation is the process of dividing a broad target market into smaller, more specific groups based on common characteristics.

• Market segmentation helps businesses identify and target specific customer groups.

• It involves analyzing factors such as demographics, psychographics, and behavior to create segments.

• Segments can be based on age, gender, income, interests, location, etc.

• By understanding the needs and pr...read more

My strengths include strong communication skills, adaptability, and problem-solving abilities.

• Strong communication skills: I am able to effectively convey information and ideas to others.

• Adaptability: I am able to quickly adjust to new situations and environments.

• Problem-solving abilities: I am skilled at analyzing complex problems and finding creative solutions.

One of my weaknesses is that I tend to be overly critical of my own work.

• I have a tendency to be a perfectionist and spend too much time on tasks

• I struggle with delegating tasks to others

• I can be overly self-critical and have difficulty accepting praise or recognition

I am a dedicated and passionate individual with a strong work ethic and a proven track record of success.

• I have consistently achieved top grades in my academic studies, showcasing my commitment to excellence.

• I have completed multiple internships in the past where I received glowing feedback from supervisors for my hard work and dedication.

• I am actively involved in extracurricular activities such as volunteering and lea...read more