Kantar Interview Questions and Answers

Make sure to keep a check on time

Q1. What are methodologies
Ans. 
Methodologies are structured approaches to solving problems or completing tasks.
• Methodologies provide a framework for achieving goals and objectives

• They often involve a series of steps or phases to follow

• Examples include Agile, Waterfall, Six Sigma, and Lean

• Choosing the right methodology depends on the project or problem at hand
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Q2. How to set target groups
Ans. 
Target groups should be set based on the product/service being offered and the demographics of the potential customers.
• Identify the product/service being offered

• Analyze the potential customer demographics

• Consider factors such as age, gender, income, location, interests, etc.

• Create customer personas to represent the target groups

• Tailor marketing strategies to each target group

• Regularly review and adjust target groups as
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Q1. Related to Machine learning
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It's generally aptitude QA and answers

It's in here to test you basic coding level skills

Q1. It's a technical interview round and it final round for to take in to company
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Q2. About yourself and introduction
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Q3. Technical questions and answers
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Q4. And asking about your skills
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Q5. And asking about the company
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Critical & Logical Reasoning with 5 options (check standard YT videos for prep)

Q1. - about my internship, what did I do? - why not MBA? - basic DI questions based on row & coloumn percentages and proportions - standard market research case study curated at that moment, interviewer laid f...read more
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Q2. How do I see myself in 5 years?
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Q3. Difference between quantitative & qualitative studies?
Ans. 
Quantitative studies focus on numerical data and statistical analysis, while qualitative studies focus on non-numerical data and in-depth understanding.
• Quantitative studies involve collecting numerical data through surveys, experiments, or observations.

• Qualitative studies involve collecting non-numerical data through interviews, focus groups, or observations.

• Quantitative studies use statistical analysis to draw conclus...read more
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Q4. What do you know about Kantar?
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Q5. Are you ready to relocate?
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CAT type questions ...

Q1. Many distinct questions - In case of mine - there is case study but for my friend there is questions regarding guesstimates. Purely depends upon the interviewer and your luck. Good luck
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There are few multiple choice Questions which was based on mainly Quantitative.Difficulty level was moderate. After that they scheduled a one and one interview round with in 3 days.

Q1. Tell me about yourself
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Q2. What is p value and VIF ?How you understand for a layman
Ans. 
P value is the probability of obtaining a result as extreme as the observed result, assuming the null hypothesis is true. VIF is a measure of multicollinearity in regression analysis.
• P value is used to determine the statistical significance of a hypothesis test.

• A p value of less than 0.05 is considered statistically significant.

• VIF stands for Variance Inflation Factor and is used to detect multicollinearity in regressi...read more
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