Kantar Research Associate Interview Questions and Answers

A business case. Comprehension.

Q1. Finance basics question were asked
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Q2. Financial ratios
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Q1. Tell me about yourself
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Q1. Describe what is going on right now in the market.
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The market is currently experiencing volatility due to global economic uncertainty and geopolitical tensions.
• Stock prices are fluctuating rapidly in response to news about trade wars and political instability.

• Investors are seeking safe haven assets such as gold and government bonds.

• Consumer confidence is wavering, leading to decreased spending in certain sectors.

• Tech companies are facing scrutiny over data privacy conc...read more
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Q2. How is the fed policy affecting the market?
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The Fed policy can impact the market through interest rates, inflation expectations, and overall economic outlook.
• The Fed's decision to raise or lower interest rates can directly impact borrowing costs for businesses and consumers.

• Changes in inflation expectations based on the Fed's actions can influence investor sentiment and market volatility.

• The Fed's communication about its future policy decisions can also affect m...read more
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Written test of 50 marks

Q1. What is operating expenses
Ans. 
Operating expenses are the costs associated with running a business on a day-to-day basis.
• Operating expenses include rent, utilities, salaries, and supplies.

• These expenses are necessary for the ongoing operation of the business.

• They are distinct from capital expenses, which are investments in assets like equipment or property.

• Operating expenses are listed on a company's income statement and are subtracted from revenue
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Q2. What is ratio analysis
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Ratio analysis is a financial tool used to evaluate a company's performance by analyzing relationships between financial variables.
• Ratio analysis involves comparing different financial ratios to assess a company's financial health and performance.

• It helps in identifying trends, strengths, weaknesses, and potential areas of improvement.

• Common ratios used in ratio analysis include liquidity ratios, profitability ratios, ...read more
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Q3. What is networth
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Net worth is the total assets minus total liabilities of an individual or company.
• Net worth is a measure of wealth and financial health.

• It is calculated by subtracting total liabilities from total assets.

• For example, if someone has assets worth $500,000 and liabilities of $200,000, their net worth would be $300,000.
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Q1. General details of education and my background.
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Q1. About income statement, operation ratio, return of equity ration abt non cash item, cash flow statement, and one situation ques with regards to financial modelling
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Combination of Quantitative aptitude, logistics, English and general knowledge

Q1. Direct interview with one of the hiring manager
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Q2. Questions on Accounting knowledge
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Read a case and answer questions based on that

Q1. Basic Finance questions
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Q2. P&L Statement from basic finance
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Q3. Balance Sheet from basic finance
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Q1. Formal HR questions
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