Kantar Senior Manager Interview Questions and Answers

Some Analytics case study were asked

Q1. Statistics and Time Series related Questions
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Q2. Marketing Related Questions
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Q1. What are methodologies
Ans. 
Methodologies are structured approaches to solving problems or completing tasks.
• Methodologies provide a framework for achieving goals and objectives

• They often involve a series of steps or phases to follow

• Examples include Agile, Waterfall, Six Sigma, and Lean

• Choosing the right methodology depends on the project or problem at hand
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Q2. How to set target groups
Ans. 
Target groups should be set based on the product/service being offered and the demographics of the potential customers.
• Identify the product/service being offered

• Analyze the potential customer demographics

• Consider factors such as age, gender, income, location, interests, etc.

• Create customer personas to represent the target groups

• Tailor marketing strategies to each target group

• Regularly review and adjust target groups as
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