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25 question - 40 mins time limit.
I applied via LinkedIn and was interviewed in Jun 2023. There were 4 interview rounds.
Computerised Reasoning Test
I applied via Company Website and was interviewed in Sep 2022. There were 4 interview rounds.
Basic quantitative test was conducted with data interpretation.
Segmentation techniques include demographic, geographic, psychographic, and behavioral segmentation.
Demographic segmentation divides customers based on age, gender, income, education, etc.
Geographic segmentation divides customers based on location, such as country, region, city, etc.
Psychographic segmentation divides customers based on personality, values, interests, etc.
Behavioral segmentation divides customers based ...
A background check and other salary negotiations were conducted in the final HR round
I applied via LinkedIn and was interviewed in Jun 2022. There were 3 interview rounds.
The 'Share a Coke' campaign by Coca-Cola
Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about
The campaign had a social message of promoting sharing and togetherness
It was a huge success and led to an increase in sales and brand awareness
Kantar interview questions for designations
I applied via Recruitment Consulltant and was interviewed before May 2023. There were 2 interview rounds.
Sampling techniques are methods used to select a subset of individuals from a larger population for research purposes.
Simple random sampling: Each member of the population has an equal chance of being selected.
Stratified sampling: Population divided into subgroups, then random samples taken from each subgroup.
Cluster sampling: Population divided into clusters, then random clusters are selected for sampling.
Systematic s...
Top trending discussions
I applied via Referral and was interviewed before May 2017. There were 3 interview rounds.
I applied via Recruitment Consulltant and was interviewed in Nov 2021. There was 1 interview round.
I applied via Referral and was interviewed in Oct 2021. There were 3 interview rounds.
I applied via Naukri.com and was interviewed before Oct 2022. There were 4 interview rounds.
Mathematical question were asked. Probability questions were asked
Analytics case study based on clustering
based on 5 interviews
3 Interview rounds
based on 62 reviews
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Nielsen Holdings
GfK MODE
Ipsos
Market Xcel Data Matrix