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Kantar Research Manager Interview Questions and Answers

Updated 5 May 2024

Kantar Research Manager Interview Experiences

6 interviews found

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all Resume tips
Round 2 - Aptitude Test 

25 question - 40 mins time limit.

Round 3 - One-on-one 

(2 Questions)

  • Q1. Basic data interpretation & excel knowledge
  • Q2. Have to visualise ways on how to analyse data & be able to perform basic Excel formulas
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed in Jun 2023. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Double-check your resume for any spelling mistakes. The recruiter may consider spelling mistakes as careless behavior or poor communication skills.
View all Resume tips
Round 2 - Aptitude Test 

Computerised Reasoning Test

Round 3 - One-on-one 

(1 Question)

  • Q1. Basic questions
Round 4 - HR 

(1 Question)

  • Q1. Salary negotiations

Research Manager Interview Questions Asked at Other Companies

asked in Kantar
Q1. What are different type of segmentation techniques used?
asked in Kantar
Q2. Share some brand advertisement which had a social message
Q3. ICH Guideline and its utility
Q4. Understanding of KWP services
asked in Kantar
Q5. Different sampling techniques
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Company Website and was interviewed in Sep 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all Resume tips
Round 2 - Aptitude Test 

Basic quantitative test was conducted with data interpretation.

Round 3 - One-on-one 

(2 Questions)

  • Q1. Technical interview was scheduled with a panel of 3 interviewers asking questions related to market research and data reading
  • Q2. What are different type of segmentation techniques used?
  • Ans. 

    Segmentation techniques include demographic, geographic, psychographic, and behavioral segmentation.

    • Demographic segmentation divides customers based on age, gender, income, education, etc.

    • Geographic segmentation divides customers based on location, such as country, region, city, etc.

    • Psychographic segmentation divides customers based on personality, values, interests, etc.

    • Behavioral segmentation divides customers based ...

  • Answered by AI
Round 4 - Coding Test 

A background check and other salary negotiations were conducted in the final HR round

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident and prepared for variety of questions coming your way

I applied via LinkedIn and was interviewed in Jun 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Technical 

(2 Questions)

  • Q1. What kind of challenges you have faced?
  • Q2. Share some brand advertisement which had a social message
  • Ans. 

    The 'Share a Coke' campaign by Coca-Cola

    • Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about

    • The campaign had a social message of promoting sharing and togetherness

    • It was a huge success and led to an increase in sales and brand awareness

  • Answered by AI
Round 3 - One-on-one 

(2 Questions)

  • Q1. Where do you see yourself in 5 years?
  • Q2. Why do you want to apply for this role?

Interview Preparation Tips

Interview preparation tips for other job seekers - Be calm, cool and confident. It's more about what you know.

Kantar interview questions for designations

 Research Associate

 (3)

 Associate Research Manager

 (3)

 Research and Development

 (1)

 Research Analyst

 (1)

 Research Intern

 (1)

 Market Research Intern

 (1)

 Market Research Analyst

 (1)

 Marketing Research Executive

 (1)

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Recruitment Consulltant and was interviewed before May 2023. There were 2 interview rounds.

Round 1 - One-on-one 

(1 Question)

  • Q1. Different sampling techniques
  • Ans. 

    Sampling techniques are methods used to select a subset of individuals from a larger population for research purposes.

    • Simple random sampling: Each member of the population has an equal chance of being selected.

    • Stratified sampling: Population divided into subgroups, then random samples taken from each subgroup.

    • Cluster sampling: Population divided into clusters, then random clusters are selected for sampling.

    • Systematic s...

  • Answered by AI
Round 2 - HR 

(1 Question)

  • Q1. Tell me about yourself

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare for sampling texhniques

Interview Questionnaire 

1 Question

  • Q1. Basic marketing questions, past work experience, questions on brand management

Interview Preparation Tips

Interview preparation tips for other job seekers - be calm, simple interview read marketing basics and you're good to go

Interview questions from similar companies

I applied via Referral and was interviewed before May 2017. There were 3 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. The interview was detailed around work experience
  • Q2. HR interview was to assess the fitment with the culture

Interview Preparation Tips

General Tips: Be yourself as any amount of faking ultimately gets exposed. Honesty is valued.
Skills: Analytical Skills
Duration: <1 week

I applied via Recruitment Consulltant and was interviewed in Nov 2021. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Details about past experience
  • Q2. Details about skills and people management

Interview Preparation Tips

Interview preparation tips for other job seekers - Highlight your technical skills as much as possible

I applied via Referral and was interviewed in Oct 2021. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Previous experiecne

Interview Preparation Tips

Interview preparation tips for other job seekers - keep up to date with how how managed teams
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Oct 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all Resume tips
Round 2 - Technical 

(1 Question)

  • Q1. Sql questions, ddl dml question, machine learning knowledge test
Round 3 - Case Study 

Mathematical question were asked. Probability questions were asked

Round 4 - Case Study 

Analytics case study based on clustering

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Kantar Interview FAQs

How many rounds are there in Kantar Research Manager interview?
Kantar interview process usually has 3-4 rounds. The most common rounds in the Kantar interview process are One-on-one Round, Resume Shortlist and Aptitude Test.
How to prepare for Kantar Research Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Kantar. The most common topics and skills that interviewers at Kantar expect are Consumer Insights, Market Research, Advertising, Communication Skills and Competitor Analysis.
What are the top questions asked in Kantar Research Manager interview?

Some of the top questions asked at the Kantar Research Manager interview -

  1. What are different type of segmentation techniques us...read more
  2. Share some brand advertisement which had a social mess...read more
  3. Different sampling techniq...read more

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Kantar Research Manager Interview Process

based on 5 interviews

3 Interview rounds

  • Resume Shortlist Round
  • Aptitude Test Round
  • One-on-one Round
View more

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Kantar Research Manager Salary
based on 409 salaries
₹6 L/yr - ₹11 L/yr
33% less than the average Research Manager Salary in India
View more details

Kantar Research Manager Reviews and Ratings

based on 62 reviews

3.0/5

Rating in categories

3.0

Skill development

2.0

Work-life balance

2.7

Salary

3.1

Job security

2.6

Company culture

2.7

Promotions

2.3

Work satisfaction

Explore 62 Reviews and Ratings
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