What are different type of segmentation techniques used?

Question

Accepted Answer

Segmentation techniques include demographic, geographic, psychographic, and behavioral segmentation.

Demographic segmentation divides customers based on age, gender, income, education, etc.
Geographic segmentation divides customers based on location, such as country, region, city, etc.
Psychographic segmentation divides customers based on personality, values, interests, etc.
Behavioral segmentation divides customers based on their behavior, such as usage rate, loyalty, occasion, etc.
Examples of segmentation techniques include targeting young adults (demographic), targeting customers in urban areas (geographic), targeting environmentally conscious customers (psychographic), and targeting frequent buyers (behavioral).

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