Research Manager Interview Questions and Answers

Segmentation techniques include demographic, geographic, psychographic, and behavioral segmentation.

• Demographic segmentation divides customers based on age, gender, income, education, etc.

• Geographic segmentation divides customers based on location, such as country, region, city, etc.

• Psychographic segmentation divides customers based on personality, values, interests, etc.

• Behavioral segmentation divides customers based on their behavior, such as usage rate, loyalty, occasion, ...read more

The 'Share a Coke' campaign by Coca-Cola

• Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about

• The campaign had a social message of promoting sharing and togetherness

• It was a huge success and led to an increase in sales and brand awareness

ICH Guideline is a set of standards for the design, conduct, performance, monitoring, auditing, recording, analysis, and reporting of clinical trials.

• ICH Guideline ensures the safety, quality, and efficacy of pharmaceutical products.

• It harmonizes the regulatory requirements for drug development among different countries.

• It covers topics such as clinical trial design, data management, and pharmacovigilance.

• Examples of ICH guidelines include E6 for Good Clinical Practice and E9...read more

KWP services refer to the Keyword Planner tool offered by Google Ads to help advertisers find relevant keywords for their campaigns.

• KWP services are used to research and identify relevant keywords for Google Ads campaigns

• The tool provides data on search volume, competition, and suggested bid for each keyword

• Advertisers can use this information to optimize their campaigns and improve their ad targeting

• KWP services can also be used for SEO keyword research and content planning