Research Manager

Research Manager Interview Questions and Answers

Updated 7 Jul 2025
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Asked in Kantar

3d ago

Q. What are the different types of segmentation techniques used?

Ans.

Segmentation techniques include demographic, geographic, psychographic, and behavioral segmentation.

  • Demographic segmentation divides customers based on age, gender, income, education, etc.

  • Geographic segmentation divides customers based on location, such as country, region, city, etc.

  • Psychographic segmentation divides customers based on personality, values, interests, etc.

  • Behavioral segmentation divides customers based on their behavior, such as usage rate, loyalty, occasion, ...read more

Asked in Kantar

6d ago

Q. Share some examples of brand advertisements that conveyed a social message.

Ans.

The 'Share a Coke' campaign by Coca-Cola

  • Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about

  • The campaign had a social message of promoting sharing and togetherness

  • It was a huge success and led to an increase in sales and brand awareness

Asked in Kantar

3d ago

Q. Describe your approach to data analysis and your proficiency with basic Excel formulas.

Ans.

Visualizing data analysis involves using Excel formulas to derive insights and present findings effectively.

  • Use charts (e.g., bar, line, pie) to visualize trends and comparisons in data.

  • Apply basic formulas like SUM, AVERAGE, and COUNT to summarize data.

  • Utilize conditional formatting to highlight key data points or trends.

  • Implement pivot tables to analyze large datasets and extract meaningful summaries.

  • Create dashboards to present multiple data visualizations in one view.

Q. ICH Guideline and its utility

Ans.

ICH Guideline is a set of standards for the design, conduct, performance, monitoring, auditing, recording, analysis, and reporting of clinical trials.

  • ICH Guideline ensures the safety, quality, and efficacy of pharmaceutical products.

  • It harmonizes the regulatory requirements for drug development among different countries.

  • It covers topics such as clinical trial design, data management, and pharmacovigilance.

  • Examples of ICH guidelines include E6 for Good Clinical Practice and E9...read more

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3d ago

Q. Understanding of KWP services

Ans.

KWP services refer to the Keyword Planner tool offered by Google Ads to help advertisers find relevant keywords for their campaigns.

  • KWP services are used to research and identify relevant keywords for Google Ads campaigns

  • The tool provides data on search volume, competition, and suggested bid for each keyword

  • Advertisers can use this information to optimize their campaigns and improve their ad targeting

  • KWP services can also be used for SEO keyword research and content planning

1d ago

Q. Tell me about your qualities.

Ans.

I am highly organized and detail-oriented, ensuring that projects are executed efficiently and accurately.

  • Strong organizational skills: I manage multiple projects simultaneously, prioritizing tasks effectively.

  • Attention to detail: I conduct thorough reviews of research data to ensure accuracy and reliability.

  • Proactive problem-solving: I identify potential issues early and develop strategies to mitigate risks.

  • Effective communication: I facilitate clear communication among team...read more

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Q. What software skills do you have?

Ans.

I possess a diverse range of software skills essential for effective research management and data analysis.

  • Proficient in statistical software like SPSS and R for data analysis and interpretation.

  • Experienced with project management tools such as Trello and Asana to streamline research workflows.

  • Skilled in using Microsoft Excel for data organization, analysis, and visualization.

  • Familiar with qualitative analysis software like NVivo for coding and analyzing interview data.

  • Knowle...read more

Asked in Kantar

5d ago

Q. Different sampling techniques

Ans.

Sampling techniques are methods used to select a subset of individuals from a larger population for research purposes.

  • Simple random sampling: Each member of the population has an equal chance of being selected.

  • Stratified sampling: Population divided into subgroups, then random samples taken from each subgroup.

  • Cluster sampling: Population divided into clusters, then random clusters are selected for sampling.

  • Systematic sampling: Selecting every nth individual from a list of the...read more

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Q. Predict the market

Ans.

Market prediction involves analyzing trends, consumer behavior, and economic indicators to forecast future market conditions.

  • Analyze historical data to identify trends, such as sales growth in the tech sector.

  • Consider economic indicators like GDP growth, unemployment rates, and inflation.

  • Utilize consumer behavior insights, such as increasing demand for sustainable products.

  • Monitor competitor activities and market entry of new players, like electric vehicle companies.

  • Leverage ...read more

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