Kantar Interview Questions, Process, and Tips

Q1. What kind of challenges you have faced?
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Q2. Share some brand advertisement which had a social message
Ans. 
The 'Share a Coke' campaign by Coca-Cola
• Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about

• The campaign had a social message of promoting sharing and togetherness

• It was a huge success and led to an increase in sales and brand awareness
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Q1. Where do you see yourself in 5 years?
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Q2. Why do you want to apply for this role?
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Q1. Basic research questions
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Q2. What is primary research
Ans. 
Primary research involves collecting data directly from original sources.
• Primary research is conducted by the researcher themselves, rather than relying on existing data or information.

• It involves methods such as surveys, interviews, experiments, and observations to gather new and specific data.

• Examples of primary research include conducting focus groups to gather opinions on a new product, or carrying out experiments ...read more
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Q3. Types of primary research
Ans. 
Types of primary research include surveys, interviews, observations, and experiments.
• Surveys involve collecting data from a large group of people through questionnaires or interviews.

• Interviews involve one-on-one conversations with individuals to gather in-depth information.

• Observations involve watching and recording behaviors or events in a natural setting.

• Experiments involve manipulating variables to test hypotheses
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Q1. Tell me about yourself are you comfortable with location
Ans. 
I am a motivated marketing student with a passion for creativity and innovation. I am comfortable with location flexibility.
• I am currently pursuing a degree in Marketing at XYZ University.

• I have completed internships at ABC Company and DEF Agency, where I gained hands-on experience in digital marketing and social media management.

• I am open to relocating for the right opportunity and excited about the possibility of exp
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Basic aptitude+logical reasoning test with a duration of1 hr

Q1. Guesstimate on how many red cars are there in the city you are staying currently?
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Q2. Tell me in detail about the projects you have done?
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