Marketing Research Executive Interview Questions and Answers

Research is the systematic investigation of a subject to gather information and gain knowledge.

• Research is a process of gathering data and analyzing it to answer specific questions or solve problems.

• It involves the collection, interpretation, and evaluation of information.

• Types of research include qualitative and quantitative research, primary and secondary research, experimental and observational research, etc.

• Qualitative research focuses on understanding people's opinions, ...read more

Market research is the process of gathering, analyzing, and interpreting information about a market, consumers, and competitors to make informed business decisions.

• Market research involves collecting data through surveys, interviews, focus groups, and observations.

• It helps businesses understand consumer preferences, market trends, and competitive landscape.

• Research methods include quantitative (surveys, data analysis) and qualitative (focus groups, interviews) approaches.

• Mark...read more

Market research involves gathering and analyzing information about a market to make informed business decisions.

• Market research is the process of collecting and analyzing data about a market, including customers, competitors, and industry trends.

• Types of research include qualitative (focus groups, interviews) and quantitative (surveys, data analysis).

• SWOT analysis assesses a company's strengths, weaknesses, opportunities, and threats.

• Porter's Five Forces analyzes the competit...read more

Marketing research is the process of gathering, analyzing, and interpreting information about a market, consumers, and competitors.

• Primary research involves collecting data directly from the source, such as surveys, interviews, or focus groups.

• Secondary research involves using existing data sources, such as market reports, articles, and government publications.

• Primary research is more time-consuming and expensive but provides specific and up-to-date information.

• Secondary rese...read more

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Marketing involves identifying customer needs and wants

• Developing products or services that meet those needs and wants

• Promoting those products or services to potential customers

• Selling the products or services to customers

• Building and maintaining relationships with customers

• Analyzing market trends and customer behavio...read more

SWOT analysis is a strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats of a business or project.

• Strengths: internal factors that give an advantage (e.g. strong brand reputation)

• Weaknesses: internal factors that may hinder success (e.g. limited resources)

• Opportunities: external factors that could be beneficial (e.g. market growth)

• Threats: external factors that could cause trouble (e.g. competition)