Marketing Research Executive Interview Questions and Answers

Research is the systematic investigation of a subject to gather information and gain knowledge.

• Research is a process of gathering data and analyzing it to answer specific questions or solve problems.

• It involves the collection, interpretation, and evaluation of information.

• Types of research include qualitative and quantitative research, primary and secondary research, experimental and observational research, etc.

• Qualitative research focuses on understanding people's opinions, ...read more

Market research is the process of gathering, analyzing, and interpreting information about a market, consumers, and competitors to make informed business decisions.

• Market research involves collecting data through surveys, interviews, focus groups, and observations.

• It helps businesses understand consumer preferences, market trends, and competitive landscape.

• Research methods include quantitative (surveys, data analysis) and qualitative (focus groups, interviews) approaches.

• Mark...read more

To gather information without secondary data, primary research methods like surveys, interviews, and observations can be employed.

• Conduct surveys: Use online tools like Google Forms to collect responses from target audiences.

• Perform interviews: Engage with industry experts or potential customers to gain insights.

• Utilize focus groups: Organize discussions with a small group of participants to explore their opinions and behaviors.

• Implement observational research: Observe consum...read more

Market research involves gathering and analyzing information about a market to make informed business decisions.

• Market research is the process of collecting and analyzing data about a market, including customers, competitors, and industry trends.

• Types of research include qualitative (focus groups, interviews) and quantitative (surveys, data analysis).

• SWOT analysis assesses a company's strengths, weaknesses, opportunities, and threats.

• Porter's Five Forces analyzes the competit...read more

Market research is essential for companies to understand their target market, competition, and industry trends.

• Helps in identifying customer needs and preferences

• Assists in evaluating market size and potential

• Aids in analyzing competitors and their strategies

• Guides in making informed decisions for product development and marketing campaigns

Market research is the process of gathering, analyzing, and interpreting information about a market, product, or service to make informed business decisions.

• Involves collecting data on consumer preferences, buying habits, and market trends

• Helps businesses understand their target audience and competition

• Can include surveys, focus groups, and data analysis

• Used to identify opportunities for growth and assess the success of marketing strategies

SWOT analysis is a strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats of a business or project.

• Strengths: internal factors that give an advantage (e.g. strong brand reputation)

• Weaknesses: internal factors that may hinder success (e.g. limited resources)

• Opportunities: external factors that could be beneficial (e.g. market growth)

• Threats: external factors that could cause trouble (e.g. competition)