Kantar Interview Questions, Process, and Tips

Basic quantitative test was conducted with data interpretation.

Q1. Technical interview was scheduled with a panel of 3 interviewers asking questions related to market research and data reading
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Q2. What are different type of segmentation techniques used?
Ans. 
Segmentation techniques include demographic, geographic, psychographic, and behavioral segmentation.
• Demographic segmentation divides customers based on age, gender, income, education, etc.

• Geographic segmentation divides customers based on location, such as country, region, city, etc.

• Psychographic segmentation divides customers based on personality, values, interests, etc.

• Behavioral segmentation divides customers based ...read more
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A background check and other salary negotiations were conducted in the final HR round

Q1. Basic interests and alignment with the job profile
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Market research case study was given to analyse and share insights.

Q1. Questions asked based on case study
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Q1. Last round was with the VP. Great questions and interaction. This was the final round.
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Some Analytics case study were asked

Q1. Statistics and Time Series related Questions
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Q2. Marketing Related Questions
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Q1. Sql joins, data structures
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Case based 30 aptitude questions in 40 minutes duration

Q1. Data interpretation Row- column percentage questions Flight service company related Total 5-6 questions
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Q2. Excel questions Mostly v- lookup functioning 2-3 questions General hr questions
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Very detailed and hard test which lasted 30 mins. It was a proctored test.

Q1. What will you do to increase the market share?
Ans. 
To increase market share, I will focus on market research, competitive analysis, product development, and targeted marketing strategies.
• Conduct thorough market research to identify opportunities for growth

• Perform competitive analysis to understand strengths and weaknesses

• Develop innovative products or services to attract new customers

• Implement targeted marketing strategies to reach specific customer segments

• Build stron...read more
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Q2. Difference between quantitative and qualitative research
Ans. 
Quantitative research focuses on numerical data and statistical analysis, while qualitative research focuses on non-numerical data and in-depth understanding.
• Quantitative research involves collecting and analyzing numerical data to draw conclusions.

• Qualitative research involves collecting and analyzing non-numerical data such as interviews, observations, and open-ended surveys.

• Quantitative research uses statistical met...read more
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