Associate Research Manager Interview Questions and Answers

Quantitative studies focus on numerical data and statistical analysis, while qualitative studies focus on non-numerical data and in-depth understanding.

• Quantitative studies involve collecting numerical data through surveys, experiments, or observations.

• Qualitative studies involve collecting non-numerical data through interviews, focus groups, or observations.

• Quantitative studies use statistical analysis to draw conclusions and make predictions.

• Qualitative studies focus on und...read more

MR refers to market research, while caselets are short case studies used for analysis and problem-solving.

• MR involves gathering and analyzing data to understand market trends and consumer behavior.

• Caselets are brief case studies that present a problem or scenario for analysis and discussion.

• Both MR and caselets are commonly used in business and management settings to inform decision-making.

• For example, a company might conduct MR to determine the demand for a new product, and ...read more