Market Research Intern

10+ Market Research Intern Interview Questions and Answers

Updated 22 Dec 2024
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Q1. what do you know about real estate? what do you know about property gully? introduce yourself. why are you choosing marketing?

Ans.

I have basic knowledge of real estate and property gully. I am interested in marketing because of its dynamic nature.

  • Real estate refers to the buying, selling, and renting of properties such as land, buildings, and houses.

  • Property Gully is a real estate platform that connects buyers and sellers of properties.

  • I have learned about real estate through personal experience of buying and renting properties, as well as through research and reading about the industry.

  • Marketing appeal...read more

Q2. How would you rate your proficiency in Microsoft Excel?

Ans.

I am highly proficient in Microsoft Excel.

  • I have advanced knowledge of formulas, functions, and data analysis tools in Excel.

  • I am experienced in creating complex spreadsheets for data manipulation and visualization.

  • I have used Excel extensively for market research projects, including data cleaning and statistical analysis.

Market Research Intern Interview Questions and Answers for Freshers

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Q3. How is competitors research different from customer research?

Ans.

Competitors research focuses on analyzing rival companies, while customer research involves understanding the needs and preferences of target consumers.

  • Competitors research involves analyzing the products, pricing, marketing strategies, and market positioning of rival companies.

  • Customer research involves gathering insights on the preferences, behaviors, and needs of target consumers to improve products and services.

  • Competitors research helps in identifying market trends and p...read more

Q4. What is Market Research according to you?

Ans.

Market Research is the process of gathering and analyzing information about a market, product or service.

  • It involves collecting data about consumer preferences, behaviors, and trends

  • It helps businesses make informed decisions about their products and services

  • It can be conducted through surveys, focus groups, and other research methods

  • Examples include analyzing sales data, conducting customer satisfaction surveys, and studying competitors

  • Market research can also involve identi...read more

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Q5. What are the Basic market research theories?

Ans.

Basic market research theories include market segmentation, consumer behavior, and competitive analysis.

  • Market segmentation theory helps identify and target specific customer groups.

  • Consumer behavior theory explores how consumers make purchasing decisions.

  • Competitive analysis theory examines the strengths and weaknesses of competitors.

  • Other theories include brand positioning, product lifecycle, and pricing strategies.

Q6. What do know about secondary and primary research

Ans.

Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data.

  • Primary research is conducted by the researcher themselves, through methods like surveys, interviews, and observations.

  • Secondary research involves analyzing data that has already been collected by others, such as market reports, articles, and academic studies.

  • Primary research is more time-consuming and expensive but provides specific and tailored infor...read more

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Q7. What are the types of primary research?

Ans.

Types of primary research include surveys, interviews, observations, and experiments.

  • Surveys: Questionnaires or online forms used to gather information from a large group of people.

  • Interviews: One-on-one conversations with individuals to gather in-depth insights.

  • Observations: Directly observing and recording behaviors or events.

  • Experiments: Controlled studies to test hypotheses and gather data.

Q8. What is the role of market researcher

Ans.

Market researchers analyze market conditions to help companies understand their target audience, competitors, and industry trends.

  • Conducting surveys and interviews to gather data

  • Analyzing data to identify trends and insights

  • Creating reports and presentations to communicate findings

  • Assisting in developing marketing strategies based on research findings

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Q9. What you know about market research?

Ans.

Market research involves gathering and analyzing information about target markets or customers to help businesses make informed decisions.

  • Market research helps businesses understand their target audience and their needs.

  • It involves collecting data through surveys, interviews, focus groups, and other methods.

  • Analysis of the data helps businesses identify trends, preferences, and opportunities in the market.

  • Market research can also help businesses evaluate the effectiveness of ...read more

Q10. What do you know about market research

Ans.

Market research involves gathering and analyzing information about target markets and customers to make informed business decisions.

  • Market research helps businesses understand their target audience and competitors

  • It involves collecting data through surveys, interviews, focus groups, and analyzing trends

  • The information gathered helps businesses make strategic decisions about product development, pricing, and marketing

  • Examples of market research tools include surveys, SWOT anal...read more

Q11. What is primary and secondary research

Ans.

Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data.

  • Primary research is conducted by the researcher firsthand

  • Secondary research involves analyzing data collected by others

  • Examples of primary research include surveys, interviews, and observations

  • Examples of secondary research include literature reviews, market reports, and academic journals

Q12. Do you know any tools in research

Ans.

Yes, I am familiar with various research tools such as SPSS, Qualtrics, SurveyMonkey, and Google Analytics.

  • SPSS - Statistical analysis software used for data analysis

  • Qualtrics - Online survey platform for data collection and analysis

  • SurveyMonkey - Online survey tool for creating and analyzing surveys

  • Google Analytics - Web analytics service for tracking and reporting website traffic

Q13. difference between marketing and sales?

Ans.

Marketing is the process of creating awareness and interest in a product or service, while sales is the process of converting that interest into a purchase.

  • Marketing focuses on creating a brand image and promoting products or services to potential customers.

  • Sales focuses on closing deals and generating revenue.

  • Marketing is a long-term strategy, while sales is a short-term tactic.

  • Marketing involves market research, advertising, and public relations, while sales involves prospe...read more

Q14. Remove data duplicates

Ans.

Removing data duplicates involves identifying and eliminating repeated entries in a dataset.

  • Identify key fields to determine what constitutes a duplicate entry

  • Use software tools like Excel or Python to find and remove duplicates

  • Consider the context of the data to ensure accurate removal of duplicates

Q15. Why jio platforms

Ans.

Jio Platforms is a leading digital services company in India with a wide range of offerings and a strong market presence.

  • Jio Platforms has a diverse portfolio of digital services including telecommunications, e-commerce, digital payments, and more

  • It is a subsidiary of Reliance Industries, one of the largest conglomerates in India

  • Jio Platforms has shown significant growth and innovation in the digital space, making it an exciting company to work for as a market research intern

Q16. Why market research

Ans.

Market research helps businesses understand their target audience, competition, and market trends to make informed decisions.

  • Identify target audience preferences and behaviors

  • Analyze competitors' strategies and positioning

  • Track market trends and consumer preferences

  • Measure effectiveness of marketing campaigns

  • Identify new opportunities for growth

Q17. Prepare a report

Ans.

The report should analyze market trends, consumer behavior, and competitor strategies.

  • Research current market trends in the industry

  • Analyze consumer behavior through surveys and data analysis

  • Evaluate competitor strategies and market positioning

  • Provide recommendations based on findings

  • Include charts and graphs for visual representation

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