Kantar Interview Questions, Process, and Tips

Q1. What kind of challenges you have faced?
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Q2. Share some brand advertisement which had a social message
Ans. 
The 'Share a Coke' campaign by Coca-Cola
• Coca-Cola's 'Share a Coke' campaign replaced the brand's logo on bottles with popular names and encouraged people to share a Coke with someone they care about

• The campaign had a social message of promoting sharing and togetherness

• It was a huge success and led to an increase in sales and brand awareness
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Q1. Where do you see yourself in 5 years?
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Q2. Why do you want to apply for this role?
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General aptitude test with questions around communication, logic & thinking, probability and articulation

Q1. Little about me.
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Q2. What is market research
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Q3. Questions about brand management and growth
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Q4. Questions about past experience and how it fits in Market research
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1st Round is Up to an hr in that we have to perform Coding as per the test provided & also SQL round involve in it we have to show as output as per the test is concerned to provide valid outputs.

2nd round was an aptitude test of 90 mins it was like 100 Questions we have to solve and submit that it involved Logical Reasoning, Mathematical problems, Word Problems, etc.

Q1. Tell me about your projects and what you have done in your previous company.
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Q2. On basis of Projects, the Technical questions that were asked, and also other situations given on that basis what I will do in the Logical process need to explain the steps.
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Q3. Basics Of Java OOPs Concepts Questions
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It is pretty good only.

Q1. Asked about all the basics question,alogirthm,programs
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Q2. Basic Coding questions like prime number
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Q3. Acid Properties
Ans. 
ACID properties are a set of properties that guarantee database transactions are processed reliably.
• Atomicity: Transactions are either fully completed or fully aborted.

• Consistency: Database remains in a consistent state before and after the transaction.

• Isolation: Transactions are isolated from each other until they are completed.

• Durability: Once a transaction is committed, changes are permanent.

• Example: Transfer of fun...read more
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Q1. What is difference between random and non-random sampling?
Ans. 
Random sampling involves selecting subjects randomly, while non-random sampling involves selecting subjects based on specific criteria.
• Random sampling ensures each member of the population has an equal chance of being selected.

• Non-random sampling may involve convenience sampling, purposive sampling, or quota sampling.

• Random sampling is more likely to be representative of the population, while non-random sampling may in...read more
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Q2. How do we know when to do qualitative research?
Ans. 
Qualitative research is appropriate when seeking in-depth understanding of complex phenomena.
• Use qualitative research when exploring new topics or phenomena

• When seeking to understand motivations, attitudes, or behaviors

• To generate hypotheses for further quantitative research

• When aiming to capture rich, detailed data that cannot be quantified easily
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Q3. What analysis framework is used for testing whether a hypothesis is true or false?
Ans. 
The analysis framework used for testing whether a hypothesis is true or false is hypothesis testing.
• Hypothesis testing involves setting up a null hypothesis and an alternative hypothesis.

• Statistical tests are then conducted to determine the likelihood of the observed data given the null hypothesis.

• Common statistical tests include t-tests, chi-square tests, and ANOVA.

• The p-value is used to determine the significance of ...read more
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Critical reasoning

Q1. Hr round questions from where you belong to what is your qualifications and expectations
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Q1. Basic question on cv. Questions on work done and management based questions.
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