Axis Bank Business Development Executive Interview Questions, Process, and Tips

Sales focuses on selling products or services, while marketing focuses on promoting and creating awareness about those products or services.

• Sales involves direct interaction with potential customers to close deals

• Marketing involves creating advertising campaigns, branding, and market research

• Example: A salesperson may reach out to a customer to pitch a product, while a marketer may create a social media campaign to pro

CASA stands for Current and Savings Account. It refers to the total amount of funds that customers have in their checking and savings accounts with a bank.

• CASA is an important metric for banks as it represents a stable source of funding.

• Higher CASA ratio indicates lower cost of funds for the bank.

• Banks often offer higher interest rates on savings accounts to attract more CASA deposits.

• Example: If a customer has $500 in...read more

I will get business from building strong relationships, networking, and identifying new opportunities.

• Building strong relationships with existing clients and partners

• Networking at industry events and conferences

• Identifying new business opportunities through market research and analysis

• Utilizing social media and online platforms for lead generation

• Collaborating with marketing and sales teams to create targeted campaigns

• ...read more

KYC stands for Know Your Customer, a process used by businesses to verify the identity of their clients.

• KYC is a regulatory requirement in many industries, including banking and finance.

• It involves collecting personal information from customers to prevent fraud and money laundering.

• Examples of KYC documents include government-issued IDs, utility bills, and bank statements.

• Failure to comply with KYC regulations can resu