i
Abbott
Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards
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I applied via LinkedIn and was interviewed in Jan 2024. There were 2 interview rounds.
Market mapping involves identifying and analyzing key players, competitors, and trends in a specific industry or market segment.
Identify key players in the market segment
Analyze competitors' strengths and weaknesses
Identify market trends and opportunities
Create a visual representation of the market landscape
Use tools like SWOT analysis, PESTEL analysis, and Porter's Five Forces
I approach candidates by building rapport, asking open-ended questions, actively listening, and showing genuine interest in their experiences.
Build rapport by introducing myself and explaining the purpose of the conversation
Ask open-ended questions to encourage candidates to share more about themselves
Actively listen to their responses and show genuine interest by asking follow-up questions
Respect their time and provid
Market insights are obtained through various techniques like market research, competitor analysis, customer feedback, and industry reports.
Conducting market research surveys to gather data on consumer preferences and trends
Analyzing competitor strategies and performance to identify market opportunities and threats
Collecting and analyzing customer feedback to understand their needs and preferences
Studying industry repor...
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