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Sulekha.com Digital Marketing Strategist Interview Questions and Answers

Updated 29 Jun 2024

Sulekha.com Digital Marketing Strategist Interview Experiences

1 interview found

Interview experience
1
Bad
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
No response

I applied via Approached by Company and was interviewed in May 2024. There was 1 interview round.

Round 1 - One-on-one 

(6 Questions)

  • Q1. Tell me about your work experience
  • Ans. 

    I have 5 years of experience in digital marketing, specializing in SEO, SEM, and social media marketing.

    • Managed SEO campaigns to increase organic traffic by 50%

    • Implemented SEM strategies resulting in a 30% increase in conversion rates

    • Created and executed social media marketing campaigns that grew followers by 100%

  • Answered by AI
  • Q2. How did you improve the Conversion rate for the website
  • Ans. 

    Implemented A/B testing, optimized landing pages, improved website speed, and enhanced call-to-action buttons.

    • Conducted A/B testing to identify high-performing elements

    • Optimized landing pages for better user experience and conversion

    • Improved website speed to reduce bounce rates

    • Enhanced call-to-action buttons for clearer direction

  • Answered by AI
  • Q3. How did you reduce the bounce rate?
  • Ans. 

    I reduced the bounce rate by improving website speed, optimizing content, enhancing user experience, and implementing targeted marketing strategies.

    • Improved website speed to reduce loading times

    • Optimized content to make it more engaging and relevant to visitors

    • Enhanced user experience by making navigation intuitive and user-friendly

    • Implemented targeted marketing strategies to attract the right audience

  • Answered by AI
  • Q4. What product is this?
  • Q5. Did you experience site issues in the search console
  • Ans. 

    Yes, I have experienced site issues in the search console.

    • Experienced indexing issues with certain pages not showing up in search results

    • Encountered crawl errors due to server issues or incorrect robots.txt directives

    • Resolved duplicate content issues by implementing canonical tags

  • Answered by AI
  • Q6. What was your previous salary and how much do you expect?
  • Ans. 

    I prefer to focus on the value I can bring to the role rather than my previous salary.

    • I believe my previous salary is not relevant to my qualifications and experience for this position

    • I am more interested in discussing the responsibilities and expectations of the role

    • I am open to discussing a salary that is competitive and reflective of my skills and contributions

  • Answered by AI

Interview Preparation Tips

Topics to prepare for Sulekha.com Digital Marketing Strategist interview:
  • Search console
  • server issue
  • Questions from Resume
Interview preparation tips for other job seekers - An HR scheduled an interview date and time. I joined the Teams meeting as arranged, but none of them joined at the scheduled time. After waiting for 25 minutes, I sent an email to the HR professional to request a reschedule. Following this, an HR recruiter called and asked me to join the meeting immediately. During our conversation, it became evident how they value new candidates by promptly informing them of delays in joining the meeting. This inefficiency and lack of teamwork within the recruitment team is concerning.

Furthermore, the VP who conducted my interview did not engage in simple icebreaker questions to ease the conversation. During the second reschedule also, he did not join on time to take up an interview, joined 10 minutes later and started to ask me about your job roles and responsibilities and so on interview questions.

Instead, the interview quickly turned into a series of interrogative inquiries about server-side issues and abruptly shifted to discussing salary expectations without addressing fundamental aspects. When I attempted to showcase a demo and provide insights on on-site issues, the VP showed disinterest and requested a report instead.

These interview sessions highlight a lack of attentiveness to updated information and a failure to properly engage with candidates in a respectful manner. The overall team demonstrates inefficiency in collaboration and respect, indicating a need for self-improvement.

Overall, I initially hesitated to interview with Sulekha due to their outdated website management and poorly optimized site. However, after the interview, I realized that the entire team seemed to be focused on outdated practices rather than embracing upgraded and innovative thinking.

Skills evaluated in this interview

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Repco

Round 1 - Aptitude Test 

Introduction on and are compny

Round 2 - Assignment 

Name, age, education, working experience

Interview Preparation Tips

Interview preparation tips for other job seekers - Passion of work and dedication towards one's work...
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via IIM Jobs and was interviewed in Aug 2022. There were 7 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. Current org role about and view point on ninjacart
  • Q2. Why i want to switch
Round 3 - One-on-one 

(3 Questions)

  • Q1. Roles and responsibity Discussion
  • Q2. Evaluation on the past work done (Digital, SEM and SEO)
  • Q3. Social Media GTM approach
  • Ans. 

    Social media GTM approach involves defining goals, target audience, and metrics to measure success.

    • Define clear goals and objectives for social media campaigns

    • Identify target audience and tailor content to their interests

    • Choose appropriate social media platforms based on audience demographics

    • Create a content calendar and schedule posts in advance

    • Measure success using metrics such as engagement, reach, and conversions

    • Co...

  • Answered by AI
Round 4 - One-on-one 

(2 Questions)

  • Q1. Questions on the Email, SMS and Whatsapp tools for marketing
  • Q2. Marketing Automation and Journeys - approach evaluation
Round 5 - Assignment 

GTM on Ninjacart Digital Channels

Round 6 - One-on-one 

(2 Questions)

  • Q1. Assigment Presentation and plan of action for next 9 months
  • Q2. Agency and Network understanding
Round 7 - One-on-one 

(2 Questions)

  • Q1. Campaign management Exercise
  • Q2. Personality Assessment in person
  • Ans. 

    Personality assessment in person

    • Personality assessments can be conducted in person through interviews, questionnaires, and observation

    • Interviews can provide insight into communication skills, problem-solving abilities, and work ethic

    • Questionnaires can measure traits such as extroversion, agreeableness, and conscientiousness

    • Observation can reveal nonverbal cues and behavior patterns

    • It is important to use multiple method

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be yourself, Put efforts in research and show the zeal.. Here people value efforts with knowledge. don't be soggy.

Sulekha.com Interview FAQs

How many rounds are there in Sulekha.com Digital Marketing Strategist interview?
Sulekha.com interview process usually has 1 rounds. The most common rounds in the Sulekha.com interview process are One-on-one Round.
What are the top questions asked in Sulekha.com Digital Marketing Strategist interview?

Some of the top questions asked at the Sulekha.com Digital Marketing Strategist interview -

  1. How did you improve the Conversion rate for the webs...read more
  2. Did you experience site issues in the search cons...read more
  3. How did you reduce the bounce ra...read more

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Sulekha.com Digital Marketing Strategist Interview Process

based on 1 interview

Interview experience

1
  
Bad
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