600+ Product Manager Interview Questions and Answers

I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.

• Conduct a survey to understand the reasons for cancellation

• Analyze the cancellation data to identify patterns and trends

• Improve the product or service to address the issues causing cancellations

• Offer incentives or discounts to encourage customers to complete their orders

• Extend the cancellation window to give customers more time to make a decision

To find the number of users online in Europe or people playing Casual Games in India.

• Collect data from various sources like Google Analytics, App Store, and surveys.

• Analyze the data to filter out unique users and eliminate duplicates.

• Use segmentation to identify users based on location and game preferences.

• Present the findings in a clear and concise report.

To assess the opportunity of entering the courier business, I would conduct market research, analyze competition, evaluate logistics capabilities, and develop a business plan.

• Conduct market research to identify demand and potential customers

• Analyze competition to understand market share and pricing strategies

• Evaluate E-kart Logistics' logistics capabilities and infrastructure

• Develop a business plan outlining the strategy, financial projections, and operational requirements

• Con...read more

Plan to improve Meesho's 'Orders per Reseller per month' metric through research and customer understanding.

• Conduct primary and secondary research to understand the reselling market in India and social commerce trends

• Analyze customer behavior and preferences to identify areas of improvement

• Provide training and support to resellers to improve their sales skills

• Offer incentives and rewards to resellers who meet or exceed monthly order targets

• Improve the user experience of the M...read more

It is difficult to estimate the exact number of UPI transactions happening in a month.

• The number of UPI transactions varies depending on factors such as the number of users, the popularity of UPI as a payment method, and the number of merchants accepting UPI.

• However, according to the National Payments Corporation of India (NPCI), there were over 2.73 billion UPI transactions in December 2020.

• This number has been steadily increasing over the years, with a growth rate of over 1...read more

Designing a product for apartment owners to access club facilities

• Conduct a survey to understand the needs and preferences of apartment owners

• Create a mobile app or web portal for easy booking and access to facilities

• Implement a membership system to ensure fair usage of facilities

• Offer incentives for frequent usage or referrals

• Partner with local businesses to offer discounts or promotions to members

My favorite app is Spotify.

• Pros: Wide variety of music genres and artists available, personalized recommendations, user-friendly interface.

• Cons: Limited offline listening for free users, occasional ads interrupting music playback.

To improve Salesforce, I would focus on enhancing user experience, expanding integrations, and optimizing performance.

• Improve user experience by simplifying the interface and streamlining workflows.

• Expand integrations with popular tools and platforms to increase productivity and efficiency.

• Optimize performance by addressing any bottlenecks, improving speed, and reducing downtime.

• Leverage AI and machine learning capabilities to provide intelligent insights and recommendations....read more

Improving location accuracy for Google Maps as a Product Manager

• Collect more data from GPS and Wi-Fi signals

• Use machine learning algorithms to improve accuracy

• Partner with mobile network providers to access cell tower data

• Implement crowd-sourced data collection from users

• Prioritize solutions based on cost, feasibility, and impact on user experience

Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.

• Key considerations: target market, pricing strategy, benefits and features, competition analysis

• Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

• Driver matching algorithm: consider factors like proximity, availability, driver ratings

• Administrative considerations: subscription manageme...read more

To launch custom made-to-order products, I would follow a process of market research, product design, and production planning.

• Conduct market research to identify customer needs and preferences

• Design products that meet those needs and preferences

• Develop a production plan that allows for customization without sacrificing efficiency

• Implement a system for taking and managing orders

• Ensure quality control throughout the production process

• Provide excellent customer service to ensure...read more

Success of Google search results can be measured through various metrics.

• Click-through rate (CTR) of top results

• Time spent on search results page

• Number of searches per user session

• Bounce rate of search results page

• User satisfaction surveys

• Number of repeat searches

• Conversion rate of search results

• Accuracy of search results

• Number of search result pages viewed per session

To grow Notion from X to 2X users, I would focus on improving user acquisition, retention, and engagement.

• Develop and execute a comprehensive marketing strategy to attract new users

• Improve the onboarding process to increase user retention

• Enhance the product's features and functionality to increase user engagement

• Leverage user feedback to continuously improve the product

• Expand the product's reach through partnerships and integrations

• Invest in customer support to ensure a posit...read more

Possible reasons for Netflix observing a drop in average revenue per user.

• Increased competition from other streaming services

• Decrease in subscription prices

• Decrease in content quality or quantity

• Economic downturn affecting consumer spending

• Shift towards sharing accounts among multiple users

I would give recommendations to sellers on Flipkart by analyzing their sales data, identifying areas of improvement, and suggesting strategies to increase sales.

• Analyze sales data to identify top-selling products and categories

• Suggest pricing strategies to increase sales and profitability

• Recommend marketing and advertising campaigns to reach new customers

• Provide feedback on product listings and descriptions to improve visibility and sales

• Offer guidance on inventory management...read more

Identifying target segment involves analyzing customer needs and preferences to create a profile. Key features should align with customer needs.

• Conduct market research to understand customer needs and preferences

• Analyze customer data to create a customer profile

• Identify common characteristics among customers to create target segments

• Align key features with customer needs and preferences

• Create MVP plans based on target segment and key features

• Continuously gather feedback to re...read more

Process of getting Meesho's landing page to production and identifying stakeholders.

• The landing page design is created by the design team.

• The development team codes the landing page.

• The product manager oversees the entire process and ensures the landing page meets business goals.

• Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

• The landing page is tested and optimized for performance before being released to productio...read more

To convince engineers about acceptable rate

• Provide data and analysis to support the decision

• Explain the impact of the rate on the product and its users

• Collaborate with the engineers to find a mutually acceptable rate

• Consider the technical limitations and feasibility

• Communicate clearly and transparently

• Provide alternatives and options

• Consider the market and competition

• Be open to feedback and suggestions

The drop in average revenue per user for Swiggy could be due to various reasons.

• Increased competition from other food delivery apps

• Decrease in the number of orders per user

• Discounts and offers provided by Swiggy to attract new users

• Change in user behavior due to COVID-19 pandemic

• Increase in delivery charges or service fees

Algorithm to list Fibonacci series and find median of combined array with and without 3rd array

• For Fibonacci series, start with 0 and 1, then add previous two numbers to get next number

• For finding median of combined array, merge the two arrays and sort them, then find the middle element(s)

• For finding median without 3rd array, use two pointers to traverse both arrays simultaneously and keep track of previous and current elements

To attribute conversions, we can use various methods such as tracking pixels, unique URLs, and A/B testing. SEO improvements can be attributed through tracking changes in search engine rankings and organic traffic.

• Use tracking pixels to track conversions from specific sources

• Create unique URLs for different campaigns to track conversions

• Use A/B testing to compare the performance of different versions of a page

• Track changes in search engine rankings and organic traffic to attr...read more

To determine dip in GMV of Flipkart, analyze sales data, customer feedback, and market trends.

• Analyze sales data to identify any sudden drops or trends over time

• Gather customer feedback to understand any issues or concerns affecting sales

• Monitor market trends and competition to identify external factors impacting GMV

• Consider any changes in pricing, promotions, or product offerings that may affect sales

• Use data analysis tools and techniques to identify patterns and insights

• Col...read more

To determine high drop-off rates in e-commerce user flow, use analytics tools and A/B testing to identify and fix issues.

• Use analytics tools like Google Analytics to track user behavior and identify points of drop-off

• Conduct A/B testing to experiment with different solutions and determine which is most effective

• Address issues such as slow page load times, confusing navigation, and lack of trust signals

• Offer incentives such as free shipping or discounts to encourage users to c...read more

A car sharing app that connects car owners with people who need a ride.

• Users can search for available cars in their area and book a ride.

• Car owners can list their car and set their own price for the ride.

• The app should have a rating system for both drivers and passengers.

• Payment should be handled through the app.

• Customer acquisition strategy can include social media advertising, referral programs, and partnerships with local businesses.

I would investigate the root cause of the increase in order completion time and take necessary actions to resolve the issue.

• Check if there are any technical issues causing the delay

• Analyze the traffic and order volume to ensure the infrastructure can handle the load

• Collaborate with the engineering team to optimize the system performance

• Communicate with the customer support team to manage customer expectations

• Monitor the situation closely and take proactive measures to prevent...read more

Designing a handheld device with a screen.

• Consider the size and weight of the device for portability.

• Choose a high-resolution screen for clear display.

• Include touch screen functionality for ease of use.

• Ensure long battery life for extended use.

• Incorporate wireless connectivity for data transfer.

• Add protective casing for durability.

• Consider user feedback for continuous improvement.

• Examples: smartphones, tablets, e-readers.

Factors to consider while designing a recommendation engine for a news website like MSN.

• Identify user preferences and behavior

• Analyze user history and engagement

• Consider content relevance and recency

• Incorporate social media trends and user feedback

• Use collaborative filtering and machine learning algorithms

• Ensure diversity in recommendations

• Optimize for speed and scalability

To get sellers sign up quickly, offer incentives, simplify the sign-up process, and provide clear benefits.

• Offer sign-up bonuses or discounts to incentivize sellers

• Simplify the sign-up process by reducing the number of steps and required information

• Clearly communicate the benefits of signing up, such as increased visibility and sales potential

• Provide excellent customer support to address any concerns or questions

• Utilize social media and targeted advertising to reach potential...read more

To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.

• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and analytics to attribute conversions

• Optimize SEO strategies to...read more

Yes, I would continue working for Groww.

• I believe in the mission and vision of Groww and want to contribute to its growth.

• Having a successful startup idea with 100k users onboarded is a great achievement, but it doesn't guarantee long-term success.

• I would explore the possibility of integrating my startup idea with Groww's existing platform to create a win-win situation.

• Leaving Groww at this stage would not be a wise decision as it has a lot of potential for growth and I want ...read more

Subscription based phone buying model allows customers to pay a monthly fee for a phone and its services.

• Customers can choose from a range of phone models and select a plan that suits their needs.

• The monthly fee covers the cost of the phone and services such as data, calls, and texts.

• Customers can upgrade to a newer phone model after a certain period of time.

• The subscription model provides a steady stream of revenue for the company.

• Examples include Apple's iPhone Upgrade Prog...read more

I would give the award to the student who showed consistent improvement and growth throughout all four semesters.

• Look for the student who consistently improved their grades each semester

• Consider factors such as attendance, participation, and attitude towards learning

• Take into account any challenges the student may have faced and how they overcame them

• Examples: a student who started with C's and ended with A's, a student who struggled with a subject but sought extra help and e...read more

PhonePe's 9 billion dollar valuation is due to its innovative digital payment solutions and strategic partnerships.

• PhonePe's user-friendly interface and seamless integration with popular e-commerce platforms like Flipkart and Ola have contributed to its success.

• The company's focus on expanding its merchant network and offering cashback incentives to users has also helped it gain a competitive edge.

• PhonePe's ability to adapt to changing market trends and introduce new features...read more

UrbanClap can cope with covid19 situation by implementing safety measures and offering virtual services.

• Implement safety measures such as mandatory masks, sanitization, and temperature checks for service providers and customers

• Offer virtual services for services that can be done remotely such as online consultations and virtual fitness classes

• Encourage cashless transactions to minimize physical contact

• Partner with local authorities to ensure compliance with government guideli...read more

Retailers can benefit from Magicpin by increasing footfall, customer loyalty, and cost savings through targeted promotions.

• Magicpin can help retailers increase footfall by promoting their business to nearby users

• Retailers can improve customer loyalty by offering rewards and discounts through the platform

• Targeted promotions can help retailers save costs by reducing wasteful advertising spend

• Retailers can also gain insights into customer behavior and preferences through Magicpi...read more

To build a business case without resources for a prototype, focus on customer validation, market research, and potential ROI.

• Conduct market research to gather data on potential demand, target market, and competitors.

• Identify and reach out to potential alpha customers to gauge interest and gather feedback.

• Create a detailed business plan outlining the problem, solution, target market, competitive landscape, and potential ROI.

• Present the business case to management, highlighting...read more

The key feature I built in the product is a personalized recommendation engine.

• The personalized recommendation engine analyzes user behavior and preferences to suggest relevant products or content.

• It enhances user experience by providing tailored recommendations, increasing engagement and conversion rates.

• The feature utilizes machine learning algorithms to continuously improve recommendations based on user feedback.

• It helps in cross-selling and upselling by suggesting complem...read more

Yes, I would collaborate with engineering to ensure all edge cases are accounted for and pre-release checklist is met.

• I would work closely with engineering to understand the technical limitations and possibilities

• I would gather feedback from stakeholders to ensure all edge cases are accounted for

• I would create a pre-release checklist and work with engineering to ensure all items are met

• I would regularly communicate with engineering to ensure requirements are being met

A and B can complete the task in 2.4 days if they work together.

• Calculate the individual work rate of A and B.

• Add their work rates to get the combined work rate.

• Divide the total work by the combined work rate to get the time taken.

• Formula: Time taken = Total work / Combined work rate.

• Example: A can complete the task in 8 days and B can complete the task in 12 days. Combined work rate = 1/8 + 1/12 = 5/24. Time taken = 1 / (5/24) = 2.4 days.

Netflix's issue with stale choices and how to redesign the recommendation system.

• The issue with Netflix is that the recommendation system often suggests stale choices, leading to user dissatisfaction and decreased engagement.

• To solve this problem, we can incorporate more user feedback and preferences into the recommendation algorithm.

• We can also use machine learning to analyze user behavior and suggest more personalized content.

• Additionally, we can introduce a feature that al...read more

Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.

• Conduct market research to understand the demand and feasibility of self-driving cars in India

• Partner with local car manufacturers to customize the self-driving technology for Indian roads

• Collaborate with government agencies to ensure compliance with local regulations and laws

• Invest in training and development of local talent to support the self-driving car project

• Implement a robust s...read more

Correcting wrongly labeled jars with balls in minimum attempts

• Withdraw a ball from the jar labeled as containing both red and green balls.

• If the ball is green, then the jar labeled as containing green balls actually contains red balls and the jar labeled as containing red balls actually contains both red and green balls.

• If the ball is red, then the jar labeled as containing red balls actually contains green balls and the jar labeled as containing green balls actually contains...read more

Ad fraud and detecting bot fraud mechanisms

• Ad fraud can be carried out through click fraud, impression fraud, and conversion fraud

• Detecting bot fraud can be done through analyzing user behavior, IP addresses, and device information

• Other mechanisms include using machine learning algorithms and third-party verification tools

• Examples of bot fraud detection tools include WhiteOps, DoubleVerify, and Integral Ad Science

The bid for the AdWord should be based on the value of a click and the conversion rate.

• Calculate the value of a click by estimating the revenue generated per click.

• Determine the conversion rate of the website to estimate the number of clicks needed to generate a sale.

• Consider the competition for the keyword and adjust the bid accordingly.

• Use tools like Google Keyword Planner to estimate the bid range for the keyword.

• Regularly monitor and adjust the bid based on performance.

• Ex...read more

Introduce social media integration, personalized recommendations, user reviews and ratings.

• Integrate social media platforms to allow users to share their purchases and reviews

• Provide personalized recommendations based on user's social media activity and interests

• Allow users to rate and review products, and interact with other users' reviews

• Create a community forum for users to discuss products and share their experiences

• Offer incentives for users to refer friends and family t...read more

To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.

• I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

• I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

• I will provide data and metrics to support my idea and show its potential impact on the business.

• I will also address any pot...read more

Implement a system to detect and merge duplicate listings on Meesho platform.

• Utilize machine learning algorithms to identify similar listings based on product attributes and images.

• Implement a manual review process to verify potential duplicates before merging them.

• Provide incentives for sellers to report and merge duplicate listings.

• Regularly monitor and update the system to adapt to new duplicate listing patterns.

• Communicate with sellers to educate them on the importance of...read more