Sulekha.com Key Account Manager Interview Questions and Answers

Q1. Share in detail. Work experience nd which type of work
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Q1. Tell me about your self nd previous company
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Q1. Normal question
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Q2. Nothing special
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Q1. About cars price.
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Q2. About the cars variant
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Q1. Tell me about yourself.
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Q2. What was your responsibility in previous company?
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Q1. How campaigns work in E-commerce?
Ans. 
Campaigns in E-commerce involve targeted marketing strategies to promote products or services online.
• Campaigns in E-commerce typically involve creating ads, promotions, and discounts to attract customers.

• They can be run on various platforms such as social media, search engines, and email marketing.

• Campaigns often include tracking and analyzing data to measure their effectiveness and make adjustments as needed.

• Personali...read more
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Q2. What is CPC and CTR?
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CPC stands for Cost Per Click and CTR stands for Click Through Rate.
• CPC is the amount an advertiser pays for each click on their ad.

• CTR is the percentage of people who click on an ad after seeing it.

• CPC and CTR are important metrics in online advertising campaigns.

• For example, if an advertiser pays $1 for a click and their ad is clicked 100 times, the CPC would be $1 and the CTR would be the percentage of clicks out of
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Q3. How to optimize CPC?
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Optimizing CPC involves refining keyword targeting, improving ad relevance, and enhancing landing page experience.
• Refine keyword targeting to focus on high-converting keywords

• Improve ad relevance by aligning ad copy with targeted keywords

• Enhance landing page experience to increase conversion rates
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Q4. Main benefits of advertisement?
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Main benefits of advertisement include increased brand awareness, reaching target audience, driving sales, and building customer loyalty.
• Increased brand awareness: Advertisement helps in making the brand more recognizable and familiar to consumers.

• Reaching target audience: Advertisements can be targeted towards specific demographics or interests to reach the right customers.

• Driving sales: Effective advertising campaign...read more
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Q5. How does campaigns play vital role in sales?
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Campaigns play a vital role in sales by creating awareness, generating leads, and driving conversions.
• Campaigns help create brand awareness among target audience.

• Campaigns generate leads by attracting potential customers.

• Campaigns drive conversions by persuading leads to make a purchase.

• Campaigns can also help in customer retention and loyalty.

• Examples: Email marketing campaigns, social media advertising campaigns, pro
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Q1. How long is your notice period?
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Q2. What is your salary expectations?
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Q3. Are you comfortable for WFH?
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Q4. Do you have laptop and wifi connection?
Ans. 
Yes, I have a laptop and wifi connection.
• I have a laptop with the latest software and hardware capabilities.

• I have a reliable wifi connection at home and can also access wifi in public places.

• I am proficient in using technology for work purposes, including video calls and online presentations.
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Q5. Are you okay with 6 days working?
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Q1. What do you know about the E-commerce industry?
Ans. 
The E-commerce industry refers to the buying and selling of goods and services online.
• E-commerce has revolutionized the way people shop and conduct business.

• It involves online marketplaces, online retailers, and online payment systems.

• E-commerce platforms enable businesses to reach a global customer base.

• Popular examples include Amazon, eBay, Alibaba, and Shopify.

• E-commerce offers convenience, competitive pricing, and ...read more
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Q2. They will give you scenarios related to the tasks which they would be giving if you get selected
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Q3. Asking about your past corporate experience
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Q1. What are your goals with the organization
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Q1. Tell about your self , what is your day on day activities in your current job profile , and basic question about advertising
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Q1. Tell about your self , and in dept question about advertising, and check your convensing skills .
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Excel test was taken to test how much knowledge I have

Q1. How you will able to contribute in business
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Q2. What is your view to grow fashion category
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Q1. There was an introduction call via google-meet. Post that I had a 2 rounds which was Face-to-Face and Hr rounds.
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Q2. Questions were based out with regard to handling vendor management, calculation of price and margins.
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Q1. Why are you planning to join Myntra?
Ans. 
I am excited to join Myntra for its innovative approach to fashion retail and commitment to customer satisfaction.
• Myntra is a leader in the online fashion industry, providing a dynamic environment for growth.

• The company's focus on technology and data-driven decisions aligns with my professional skills.

• I admire Myntra's commitment to sustainability and ethical fashion, which resonates with my values.

• The opportunity to w...read more
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Q2. Divide given budget into the marketing funnel.
Ans. 
Allocating budget effectively across the marketing funnel enhances customer engagement and conversion rates.
• Awareness (30%): Invest in social media ads and SEO to increase brand visibility. Example: Facebook ads targeting specific demographics.

• Consideration (25%): Use content marketing and webinars to educate potential customers. Example: Hosting a webinar on product benefits.

• Conversion (20%): Allocate funds for promot...read more
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Q1. What are your expectations from Myntra?
Ans. 
I expect Myntra to foster growth, provide resources, and encourage innovation in the key account management role.
• Collaboration: I hope to work closely with cross-functional teams to enhance customer experience, like coordinating with marketing for campaigns.

• Growth Opportunities: I expect Myntra to provide training and development programs to sharpen my skills in account management.

• Data-Driven Insights: Access to analyt...read more
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Q2. Where do you see yourself with Myntra?
Ans. 
I envision myself growing with Myntra, driving key account success and fostering strong partnerships to enhance brand value.
• Developing strategic relationships with key accounts to boost sales and market share.

• Leveraging data analytics to identify trends and tailor solutions for clients, similar to how I increased sales by 20% in my previous role.

• Collaborating with cross-functional teams to ensure seamless execution of ...read more
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