Merkle Sokrati Interview Questions, Process, and Tips

Asked questions from mern stack, sql database, gcp cloud

Python programming round

Q1. One on one round with client regarding project details and some technical question
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Q2. How to add 2 arrays in python
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Q3. Horizontal vs Vertical scalling
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Q4. Left vs inner joins
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Q5. How to scale application
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Q1. CRM strategies and capabilities
Ans. 
CRM strategies and capabilities involve utilizing customer data to personalize marketing campaigns and improve customer relationships.
• Utilize customer data to segment and target specific audiences

• Implement automation to streamline communication and follow-up processes

• Track customer interactions and engagement to measure campaign effectiveness

• Personalize messaging and offers based on customer preferences and behavior

• Int...read more
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Q2. What automation techniques and flow types have you worked on?
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I have experience working with email marketing automation tools like Mailchimp and HubSpot, as well as setting up automated workflows in CRM systems.
• Utilized Mailchimp for creating automated email campaigns

• Implemented automated workflows in HubSpot for lead nurturing

• Set up automated processes in CRM systems to streamline communication with leads and customers
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Q1. Daily activities and client management
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Q2. What are the capabilities of a customer data platform?
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A customer data platform is a tool that collects, organizes, and analyzes customer data from various sources to create a unified customer profile.
• Collects data from multiple sources such as CRM systems, websites, mobile apps, and social media platforms

• Organizes data to create a single customer view for personalized marketing campaigns

• Analyzes data to identify trends, preferences, and behaviors of customers

• Enables segme...read more
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Q1. Basic Introduction about past experiences
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Q2. Skills and knowledge that meets desired job role
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Q1. Difference between DA & DR
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DA stands for Domain Authority and is a metric developed by Moz to predict how well a website will rank on search engines. DR stands for Domain Rating and is a metric developed by Ahrefs to measure the strength of a website's backlink profile.
• DA is a metric developed by Moz, while DR is a metric developed by Ahrefs.

• DA predicts how well a website will rank on search engines, while DR measures the strength of a website's...read more
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Q2. How to do keyword research?
Ans. 
Keyword research involves identifying relevant search terms for a website to target in order to improve search engine rankings.
• Start by brainstorming potential keywords related to your website's content and target audience.

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for each keyword.

• Consider long-tail keywords for more specific and targeted search ter...read more
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Q3. Importance of core web vitals
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Core web vitals are a set of specific factors that Google considers important for user experience and website performance.
• Core web vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)

• Google uses core web vitals as a ranking factor in search results

• Improving core web vitals can lead to better user experience and higher search engine rankings
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Q4. How sitemaps works, and different types of sitemap?
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Sitemaps are files that list all the pages on a website, helping search engines crawl and index the site more effectively.
• Sitemaps provide information about the organization of a website's content.

• There are two main types of sitemaps: XML sitemaps and HTML sitemaps.

• XML sitemaps are submitted to search engines to help them crawl and index the site.

• HTML sitemaps are designed for users to easily navigate a website.

• Sitemap...read more
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Q5. Role of robots.txt file
Ans. 
Robots.txt file controls search engine bots' access to website content.
• Robots.txt file is a text file placed in the root directory of a website.

• It tells search engine bots which pages or directories they can or cannot crawl.

• It can also specify crawl delay and sitemap location.

• Example: User-agent: * Disallow: /private/

• Example: User-agent: Googlebot Disallow: /images/
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Q6. In depth questions on types of SEO - Technical SEO, On-Page SEO, and Backlink Building
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Q1. How to perform SEO audit?
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Performing an SEO audit involves analyzing a website's performance, identifying issues, and creating a plan for improvement.
• Start by conducting a thorough analysis of the website's on-page and off-page SEO factors.

• Check for technical issues such as site speed, mobile-friendliness, and crawlability.

• Evaluate the website's content quality, relevance, and keyword optimization.

• Review backlink profile and identify any toxic ...read more
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Q2. What steps I follow when doing on-page SEO audit?
Ans. 
When conducting an on-page SEO audit, I follow a systematic approach to analyze and optimize various elements on a website.
• Start by conducting a thorough keyword research to identify relevant keywords for each page

• Analyze the website's meta tags, headings, and content to ensure they are optimized for the target keywords

• Check for proper internal linking structure and optimize anchor text for relevant keywords

• Evaluate th...read more
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Q3. 5 most important checklist of technical SEO
Ans. 
The 5 most important checklist of technical SEO include site speed optimization, mobile responsiveness, crawlability, indexability, and structured data markup.
• Optimize site speed to improve user experience and search engine rankings

• Ensure mobile responsiveness for better visibility on mobile devices

• Make sure the website is easily crawlable by search engine bots

• Check indexability to ensure all important pages are being ...read more
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Q4. 5 most important checklist of on-page SEO
Ans. 
The 5 most important on-page SEO checklist items include keyword optimization, meta tags, content quality, internal linking, and mobile optimization.
• Keyword optimization: Ensure keywords are strategically placed in titles, headings, and throughout the content.

• Meta tags: Write unique and compelling meta titles and descriptions for each page.

• Content quality: Create high-quality, relevant, and engaging content that provid...read more
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Q1. What is binary search
Ans. 
Binary search is a search algorithm that finds the position of a target value within a sorted array.
• Binary search works by repeatedly dividing the search interval in half.

• It compares the target value with the middle element of the array.

• If the target value matches the middle element, the position is returned.

• If the target value is less than the middle element, the search continues on the lower half of the array.

• If the ...read more
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Q2. What is algorithm based on graph
Ans. 
An algorithm based on graph is a set of instructions designed to solve problems related to graphs.
• Graph algorithms are used to solve problems related to graphs, such as finding the shortest path between two nodes, detecting cycles, and determining connectivity.

• Some common graph algorithms include Dijkstra's algorithm for finding the shortest path, Kruskal's algorithm for finding the minimum spanning tree, and Depth Fir...read more
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Q1. What is scheduling
Ans. 
Scheduling is the process of planning and organizing tasks or resources over a period of time.
• Scheduling involves determining the start and end times for tasks or activities.

• It helps in optimizing resources and ensuring efficient use of time.

• Examples include project scheduling, employee scheduling, and appointment scheduling.
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Q2. What is round robin
Ans. 
Round robin is a scheduling algorithm that assigns equal time slices to each process in a circular queue.
• Each process is given a small unit of time to execute before being moved to the end of the queue.

• It ensures fairness by preventing a single process from monopolizing the CPU.

• Example: In a round robin scheduling with time quantum of 10ms, processes A, B, and C will each get 10ms of CPU time before moving to the end o
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