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I was interviewed in Dec 2024.
Asked questions from mern stack, sql database, gcp cloud
Python programming round
I applied via LinkedIn and was interviewed in Jul 2024. There were 2 interview rounds.
CRM strategies and capabilities involve utilizing customer data to personalize marketing campaigns and improve customer relationships.
Utilize customer data to segment and target specific audiences
Implement automation to streamline communication and follow-up processes
Track customer interactions and engagement to measure campaign effectiveness
Personalize messaging and offers based on customer preferences and behavior
Int...
I have experience working with email marketing automation tools like Mailchimp and HubSpot, as well as setting up automated workflows in CRM systems.
Utilized Mailchimp for creating automated email campaigns
Implemented automated workflows in HubSpot for lead nurturing
Set up automated processes in CRM systems to streamline communication with leads and customers
A customer data platform is a tool that collects, organizes, and analyzes customer data from various sources to create a unified customer profile.
Collects data from multiple sources such as CRM systems, websites, mobile apps, and social media platforms
Organizes data to create a single customer view for personalized marketing campaigns
Analyzes data to identify trends, preferences, and behaviors of customers
Enables segme...
I applied via LinkedIn and was interviewed in Mar 2024. There were 3 interview rounds.
DA stands for Domain Authority and is a metric developed by Moz to predict how well a website will rank on search engines. DR stands for Domain Rating and is a metric developed by Ahrefs to measure the strength of a website's backlink profile.
DA is a metric developed by Moz, while DR is a metric developed by Ahrefs.
DA predicts how well a website will rank on search engines, while DR measures the strength of a website's...
Keyword research involves identifying relevant search terms for a website to target in order to improve search engine rankings.
Start by brainstorming potential keywords related to your website's content and target audience.
Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for each keyword.
Consider long-tail keywords for more specific and targeted search ter...
Core web vitals are a set of specific factors that Google considers important for user experience and website performance.
Core web vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)
Google uses core web vitals as a ranking factor in search results
Improving core web vitals can lead to better user experience and higher search engine rankings
Sitemaps are files that list all the pages on a website, helping search engines crawl and index the site more effectively.
Sitemaps provide information about the organization of a website's content.
There are two main types of sitemaps: XML sitemaps and HTML sitemaps.
XML sitemaps are submitted to search engines to help them crawl and index the site.
HTML sitemaps are designed for users to easily navigate a website.
Sitemap...
Robots.txt file controls search engine bots' access to website content.
Robots.txt file is a text file placed in the root directory of a website.
It tells search engine bots which pages or directories they can or cannot crawl.
It can also specify crawl delay and sitemap location.
Example: User-agent: * Disallow: /private/
Example: User-agent: Googlebot Disallow: /images/
Performing an SEO audit involves analyzing a website's performance, identifying issues, and creating a plan for improvement.
Start by conducting a thorough analysis of the website's on-page and off-page SEO factors.
Check for technical issues such as site speed, mobile-friendliness, and crawlability.
Evaluate the website's content quality, relevance, and keyword optimization.
Review backlink profile and identify any toxic ...
When conducting an on-page SEO audit, I follow a systematic approach to analyze and optimize various elements on a website.
Start by conducting a thorough keyword research to identify relevant keywords for each page
Analyze the website's meta tags, headings, and content to ensure they are optimized for the target keywords
Check for proper internal linking structure and optimize anchor text for relevant keywords
Evaluate th...
The 5 most important checklist of technical SEO include site speed optimization, mobile responsiveness, crawlability, indexability, and structured data markup.
Optimize site speed to improve user experience and search engine rankings
Ensure mobile responsiveness for better visibility on mobile devices
Make sure the website is easily crawlable by search engine bots
Check indexability to ensure all important pages are being ...
The 5 most important on-page SEO checklist items include keyword optimization, meta tags, content quality, internal linking, and mobile optimization.
Keyword optimization: Ensure keywords are strategically placed in titles, headings, and throughout the content.
Meta tags: Write unique and compelling meta titles and descriptions for each page.
Content quality: Create high-quality, relevant, and engaging content that provid...
Binary search is a search algorithm that finds the position of a target value within a sorted array.
Binary search works by repeatedly dividing the search interval in half.
It compares the target value with the middle element of the array.
If the target value matches the middle element, the position is returned.
If the target value is less than the middle element, the search continues on the lower half of the array.
If the ...
An algorithm based on graph is a set of instructions designed to solve problems related to graphs.
Graph algorithms are used to solve problems related to graphs, such as finding the shortest path between two nodes, detecting cycles, and determining connectivity.
Some common graph algorithms include Dijkstra's algorithm for finding the shortest path, Kruskal's algorithm for finding the minimum spanning tree, and Depth Fir...
Scheduling is the process of planning and organizing tasks or resources over a period of time.
Scheduling involves determining the start and end times for tasks or activities.
It helps in optimizing resources and ensuring efficient use of time.
Examples include project scheduling, employee scheduling, and appointment scheduling.
Round robin is a scheduling algorithm that assigns equal time slices to each process in a circular queue.
Each process is given a small unit of time to execute before being moved to the end of the queue.
It ensures fairness by preventing a single process from monopolizing the CPU.
Example: In a round robin scheduling with time quantum of 10ms, processes A, B, and C will each get 10ms of CPU time before moving to the end o
Merkle Sokrati interview questions for popular designations
First round is aptitude and coding (easy questions)
Second round is group discussion : you will be given a topic and you will need to speak on it.
Third round : they will ask you about your projects which you worked on
Fourth round : call with hr
You will need to speak on a topic
Get interview-ready with Top Merkle Sokrati Interview Questions
I applied via Referral and was interviewed in Mar 2024. There was 1 interview round.
I applied via LinkedIn and was interviewed in Apr 2024. There was 1 interview round.
I applied via LinkedIn and was interviewed in Apr 2024. There was 1 interview round.
I manage escalations by addressing the issue promptly, listening to the customer's concerns, finding a resolution, and following up to ensure satisfaction.
Address the issue promptly to prevent further escalation
Listen actively to the customer's concerns and empathize with their situation
Find a resolution that satisfies both the customer and the company
Follow up with the customer to ensure their satisfaction and prevent
Easy to medium Questions
Have clear understanding of general and current tech topics
I applied via LinkedIn and was interviewed in Sep 2023. There were 3 interview rounds.
Programmatic advertising allows for targeted, automated ad placements based on user data and behavior.
Efficiently reach target audiences through data-driven targeting
Real-time bidding allows for cost-effective ad placements
Automated optimization of campaigns based on performance metrics
Access to a wide range of ad inventory across various platforms
Ability to track and measure campaign performance in real-time
The back end of an accounting system typically involves processing financial transactions, managing databases, generating reports, and ensuring data security.
Back end of accounting system involves processing financial transactions such as recording income and expenses.
It also includes managing databases to store financial data securely and efficiently.
Generating reports based on the data entered in the system for analy...
Different bidding strategies include cost-per-click, cost-per-impression, cost-per-acquisition, and automated bidding.
Cost-per-click (CPC) bidding involves paying for each click on your ad.
Cost-per-impression (CPM) bidding involves paying for every 1,000 times your ad is shown.
Cost-per-acquisition (CPA) bidding involves paying for a specific action taken by the user, such as a purchase or sign-up.
Automated bidding uses...
Programmatic advertising uses automated technology to buy and sell ad space in real time, targeting specific audiences based on data.
Programmatic advertising uses real-time bidding to automate the buying and selling of ad space.
It allows for precise targeting of specific audiences based on data such as demographics, behavior, and interests.
Programmatic advertising can be more cost-effective and efficient compared to tr...
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The duration of Merkle Sokrati interview process can vary, but typically it takes about less than 2 weeks to complete.
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