Merkle Sokrati Interview Questions, Process, and Tips

Asked questions from mern stack, sql database, gcp cloud

Python programming round

Q1. One on one round with client regarding project details and some technical question
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Q2. How to add 2 arrays in python
Ans. 
Use list comprehension to add corresponding elements of two arrays.
• Use list comprehension to iterate over both arrays simultaneously and add corresponding elements.

• Ensure both arrays are of the same length.

• Example: result = [str(int(x) + int(y)) for x, y in zip(array1, array2)]
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Q3. Horizontal vs Vertical scalling
Ans. 
Horizontal scaling involves adding more machines to distribute load, while vertical scaling involves increasing resources on a single machine.
• Horizontal scaling is more cost-effective as it allows for adding cheaper machines as needed.

• Vertical scaling is limited by the capacity of a single machine and can be more expensive.

• Examples of horizontal scaling include adding more servers to a web application cluster.

• Examples ...read more
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Q4. Left vs inner joins
Ans. 
Left join includes all records from the left table and matching records from the right table, while inner join only includes matching records from both tables.
• Left join returns all records from the left table and the matched records from the right table.

• Inner join returns only the matched records from both tables.

• Use left join when you want to include all records from the left table, regardless of whether there is a ma...read more
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Q5. How to scale application
Ans. 
Scaling application involves optimizing performance, increasing capacity, and ensuring reliability.
• Implementing load balancing to distribute traffic evenly across servers

• Using caching mechanisms to reduce database load

• Horizontal scaling by adding more servers to handle increased traffic

• Vertical scaling by upgrading server hardware for improved performance
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Q1. CRM strategies and capabilities
Ans. 
CRM strategies and capabilities involve utilizing customer data to personalize marketing campaigns and improve customer relationships.
• Utilize customer data to segment and target specific audiences

• Implement automation to streamline communication and follow-up processes

• Track customer interactions and engagement to measure campaign effectiveness

• Personalize messaging and offers based on customer preferences and behavior

• Int...read more
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Q2. What automation techniques and flow types have you worked on?
Ans. 
I have experience working with email marketing automation tools like Mailchimp and HubSpot, as well as setting up automated workflows in CRM systems.
• Utilized Mailchimp for creating automated email campaigns

• Implemented automated workflows in HubSpot for lead nurturing

• Set up automated processes in CRM systems to streamline communication with leads and customers
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Q1. Daily activities and client management
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Q2. What are the capabilities of a customer data platform?
Ans. 
A customer data platform is a tool that collects, organizes, and analyzes customer data from various sources to create a unified customer profile.
• Collects data from multiple sources such as CRM systems, websites, mobile apps, and social media platforms

• Organizes data to create a single customer view for personalized marketing campaigns

• Analyzes data to identify trends, preferences, and behaviors of customers

• Enables segme...read more
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Q1. Basic Introduction about past experiences
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Q2. Skills and knowledge that meets desired job role
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Q1. Difference between DA & DR
Ans. 
DA stands for Domain Authority and is a metric developed by Moz to predict how well a website will rank on search engines. DR stands for Domain Rating and is a metric developed by Ahrefs to measure the strength of a website's backlink profile.
• DA is a metric developed by Moz, while DR is a metric developed by Ahrefs.

• DA predicts how well a website will rank on search engines, while DR measures the strength of a website's...read more
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Q2. How to do keyword research?
Ans. 
Keyword research involves identifying relevant search terms for a website to target in order to improve search engine rankings.
• Start by brainstorming potential keywords related to your website's content and target audience.

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for each keyword.

• Consider long-tail keywords for more specific and targeted search ter...read more
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Q3. Importance of core web vitals
Ans. 
Core web vitals are a set of specific factors that Google considers important for user experience and website performance.
• Core web vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)

• Google uses core web vitals as a ranking factor in search results

• Improving core web vitals can lead to better user experience and higher search engine rankings
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Q4. How sitemaps works, and different types of sitemap?
Ans. 
Sitemaps are files that list all the pages on a website, helping search engines crawl and index the site more effectively.
• Sitemaps provide information about the organization of a website's content.

• There are two main types of sitemaps: XML sitemaps and HTML sitemaps.

• XML sitemaps are submitted to search engines to help them crawl and index the site.

• HTML sitemaps are designed for users to easily navigate a website.

• Sitemap...read more
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Q5. Role of robots.txt file
Ans. 
Robots.txt file controls search engine bots' access to website content.
• Robots.txt file is a text file placed in the root directory of a website.

• It tells search engine bots which pages or directories they can or cannot crawl.

• It can also specify crawl delay and sitemap location.

• Example: User-agent: * Disallow: /private/

• Example: User-agent: Googlebot Disallow: /images/
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Q6. In depth questions on types of SEO - Technical SEO, On-Page SEO, and Backlink Building
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Q1. How to perform SEO audit?
Ans. 
Performing an SEO audit involves analyzing a website's performance, identifying issues, and creating a plan for improvement.
• Start by conducting a thorough analysis of the website's on-page and off-page SEO factors.

• Check for technical issues such as site speed, mobile-friendliness, and crawlability.

• Evaluate the website's content quality, relevance, and keyword optimization.

• Review backlink profile and identify any toxic ...read more
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Q2. What steps I follow when doing on-page SEO audit?
Ans. 
When conducting an on-page SEO audit, I follow a systematic approach to analyze and optimize various elements on a website.
• Start by conducting a thorough keyword research to identify relevant keywords for each page

• Analyze the website's meta tags, headings, and content to ensure they are optimized for the target keywords

• Check for proper internal linking structure and optimize anchor text for relevant keywords

• Evaluate th...read more
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Q3. 5 most important checklist of technical SEO
Ans. 
The 5 most important checklist of technical SEO include site speed optimization, mobile responsiveness, crawlability, indexability, and structured data markup.
• Optimize site speed to improve user experience and search engine rankings

• Ensure mobile responsiveness for better visibility on mobile devices

• Make sure the website is easily crawlable by search engine bots

• Check indexability to ensure all important pages are being ...read more
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Q4. 5 most important checklist of on-page SEO
Ans. 
The 5 most important on-page SEO checklist items include keyword optimization, meta tags, content quality, internal linking, and mobile optimization.
• Keyword optimization: Ensure keywords are strategically placed in titles, headings, and throughout the content.

• Meta tags: Write unique and compelling meta titles and descriptions for each page.

• Content quality: Create high-quality, relevant, and engaging content that provid...read more
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