Merkle Sokrati Analyst Interview Questions and Answers

General grammar questions for checking the english proficiency of the candidates

Q1. You'll have a direct one on one with the elad and they will enquire about yourself and your skills, especially they will check your communication skills
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Q2. What is Adobe and Office 365
Ans. 
Adobe and Office 365 are software suites commonly used for various business purposes.
• Adobe is a software suite used for graphic design, video editing, and web development.

• Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.

• Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.
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Q3. Communication skills test
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. Tell us about the projects you worked on earlier
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Q2. Case study discussion for amazon
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Case study of you tube video success

Q1. Tell us about your self
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Q2. Willing to relocate
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Q1. Introduce yourself
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Q2. Whats your role and responsibilities
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Q1. How do you plan campaigns for your client
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Q2. How to allocate budgets to a campaign?
Ans. 
Allocate budgets based on campaign goals, target audience, and channels.
• Identify campaign goals and objectives

• Understand target audience demographics and behaviors

• Allocate budget based on channels that reach target audience effectively

• Consider cost per acquisition (CPA) and return on investment (ROI)

• Monitor and adjust budget allocation based on campaign performance
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Q1. 1st round formal discussion with Manager
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Q2. 2nd round formal discussion with Sr. Director
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