WPP Analyst Interview Questions and Answers

First round is aptitude and coding (easy questions)
Second round is group discussion : you will be given a topic and you will need to speak on it.
Third round : they will ask you about your projects which you worked on
Fourth round : call with hr

You will need to speak on a topic

Q1. Discussion about projects
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Q1. Discussion about topics any
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Q2. Motivation , future aspirations
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It is easy to solve and understand.

Simple to solve and easy to calculate

Q1. Can you tell me about yourself? What are your hobbies? What is digital marketing?
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Q2. Ask me any questions
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. Tell us about the projects you worked on earlier
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Q2. Case study discussion for amazon
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Case study of you tube video success

Q1. Tell us about your self
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Q2. Willing to relocate
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Detailed Aptitude Test which includes basic quant reasoning and verbal questions along with psychometric test. Need to clear both cut-offs to get a call for later round

Q1. How many orders does swiggy deliver in a day in Pune?
Ans. 
The exact number of orders delivered by Swiggy in Pune on a daily basis is not publicly available.
• Swiggy does not disclose the number of orders delivered in a specific city on a daily basis.

• The number of orders delivered by Swiggy in Pune may vary depending on factors such as day of the week, time of day, and season.

• Swiggy's focus is on providing timely and efficient delivery services to its customers, rather than on d...read more
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Q2. How many tennis ballcan you fit in one achool bus?
Ans. 
The number of tennis balls that can fit in a school bus depends on the size of the bus and the size of the tennis balls.
• The size of the school bus and the size of the tennis balls are important factors to consider.

• The shape of the tennis balls and how they are packed also affects the number that can fit.

• Assuming an average school bus size and tennis ball size, approximately 50,000 tennis balls can fit in a school bus.
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Q1. Questions related to business understanding and critical thinking basis situations
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Q2. What will you do if you need to share feedback to your immediate manager?
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Q3. How to deal with business level client escalation?
Ans. 
Dealing with business level client escalation requires active listening, empathy, and a solution-oriented approach.
• Listen actively to the client's concerns and acknowledge their frustration.

• Empathize with the client and show that you understand their perspective.

• Take ownership of the issue and work towards finding a solution.

• Communicate clearly and transparently with the client throughout the process.

• Follow up with the...read more
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Q1. Final round to check culture fitment and all details around tell me about yourself and basic communication skills.
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