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Publicis Analyst Interview Questions and Answers
Publicis Analyst Interview Experiences
2 interviews found
Anonymous
Selected
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
(3 Questions)
- Q1. Tell me abt yourself
- Q2. Platforms knowledge and process related questions
- Q3. Explain metrics used in Digital marketing's and main KPI
- Ans.
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
Interview Preparation Tips
Skills evaluated in this interview
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
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Interview Preparation Tips
Experience: After my first interview, I was straight away moved to the Final round. They came for the analyst roles and were not actually looking for people with hardcore machine learning. I spoke a lot about a project of mine in which I had extensively used machine learning. The interviewers told that the analysts don't use such stuff and later put me in waiting list though my answers to all his questions in statistics were right.
Tips: It's very important to understand the company's profile and then speak accordingly.
College Name: IIT Kanpur
I applied via Referral and was interviewed in Sep 2020. There was 1 interview round.
Interview Questionnaire
2 Questions
- Q1. Company A paid to B on behalf of Company C. Journal entries in their books
- Q2. Why do you want to change company at this Covid 19 situation?
Interview Preparation Tips
I applied via Walk-in and was interviewed before Feb 2020. There were 4 interview rounds.
Interview Questionnaire
1 Question
- Q1. Its for FP&A process and the major questions were from the basics of FP&A. How it starts and how its ends and Previous job roles.
Interview Preparation Tips
I applied via Campus Placement and was interviewed before May 2021. There were 2 interview rounds.
General topics
(1 Question)
- Q1. Some analytical questions were asked
Interview Preparation Tips
I applied via Naukri.com and was interviewed in Feb 2021. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. Regarding O2c, excel
Interview Preparation Tips
I applied via Job Fair and was interviewed before Feb 2021. There were 2 interview rounds.
(1 Question)
- Q1. Basic accounting methods and journals
Interview Preparation Tips
I applied via Walk-in and was interviewed in Jan 2019. There were 4 interview rounds.
Interview Questionnaire
3 Questions
- Q1. Work experience in current organisation
- Q2. What is unique about you
- Ans.
I have a unique combination of analytical skills, creativity, and strong attention to detail.
I have a background in both finance and graphic design, allowing me to approach problems from multiple perspectives.
I excel at finding innovative solutions to complex problems.
I am known for my ability to think outside the box and come up with creative solutions.
I have a keen eye for detail and always strive for perfection in m
- Q3. What you value added to your last organisation
- Ans.
I added value to my last organization by implementing data-driven strategies to improve efficiency and decision-making.
Implemented data analytics tools to optimize processes and identify cost-saving opportunities
Developed KPI dashboards to track performance and make informed business decisions
Led cross-functional teams to successfully launch new products and services
Provided training and mentorship to junior analysts t
Interview Preparation Tips
I applied via Recruitment Consultant and was interviewed before Oct 2020. There were 7 interview rounds.
Interview Questionnaire
1 Question
- Q1. Not remembered exactly
Interview Preparation Tips
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