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Publicis Analyst Interview Questions and Answers

Updated 30 Jul 2023

Publicis Analyst Interview Experiences

2 interviews found

Analyst Interview Questions & Answers

user image Anonymous

posted on 30 Jul 2023

Interview experience
2
Poor
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

Easy and simple quest during round one. Easy to crack

Round 3 - One-on-one 

(3 Questions)

  • Q1. Tell me abt yourself
  • Q2. Platforms knowledge and process related questions
  • Q3. Explain metrics used in Digital marketing's and main KPI
  • Ans. 

    Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.

    • CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

    • CPC (Cost Per Click) is the amount paid for each click on an ad.

    • CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

    • ROI (Return on Investment) is the main KPI, calculating the revenue generated

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Nil

Skills evaluated in this interview

I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. What is sem in digital marketing?
  • Ans. 

    SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.

    • SEM involves paid advertising on search engines like Google and Bing

    • It includes strategies like keyword research, ad copywriting, and bid management

    • SEM can be used to drive traffic, increase brand awareness, and generate leads or sales

    • Examples of SEM platforms include Google Ads, Bing

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - prep well. do well and they will go in detail for each thing on the cv

Skills evaluated in this interview

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Interview questions from similar companies

Interview Preparation Tips

Round: interview
Experience: After my first interview, I was straight away moved to the Final round. They came for the analyst roles and were not actually looking for people with hardcore machine learning. I spoke a lot about a project of mine in which I had extensively used machine learning. The interviewers told that the analysts don't use such stuff and later put me in waiting list though my answers to all his questions in statistics were right.
Tips: It's very important to understand the company's profile and then speak accordingly.

College Name: IIT Kanpur

I applied via Referral and was interviewed in Sep 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Company A paid to B on behalf of Company C. Journal entries in their books
  • Q2. Why do you want to change company at this Covid 19 situation?

Interview Preparation Tips

Interview preparation tips for other job seekers - Be positive and advice positive suggestions.

I applied via Walk-in and was interviewed before Feb 2020. There were 4 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Its for FP&A process and the major questions were from the basics of FP&A. How it starts and how its ends and Previous job roles.

Interview Preparation Tips

Interview preparation tips for other job seekers - It's quite a moderate interview but be prepare for more rounds of technical interviews.

I applied via Campus Placement and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - Group Discussion 

General topics

Round 2 - One-on-one 

(1 Question)

  • Q1. Some analytical questions were asked

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident. Tell them if you don't know a certain answer.

I applied via Naukri.com and was interviewed in Feb 2021. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. Regarding O2c, excel

Interview Preparation Tips

Interview preparation tips for other job seekers - Be calm and give your best.

I applied via Job Fair and was interviewed before Feb 2021. There were 2 interview rounds.

Round 1 - Aptitude Test 
Round 2 - One-on-one 

(1 Question)

  • Q1. Basic accounting methods and journals

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident About what you are saying

I applied via Walk-in and was interviewed in Jan 2019. There were 4 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. Work experience in current organisation
  • Q2. What is unique about you
  • Ans. 

    I have a unique combination of analytical skills, creativity, and strong attention to detail.

    • I have a background in both finance and graphic design, allowing me to approach problems from multiple perspectives.

    • I excel at finding innovative solutions to complex problems.

    • I am known for my ability to think outside the box and come up with creative solutions.

    • I have a keen eye for detail and always strive for perfection in m

  • Answered by AI
  • Q3. What you value added to your last organisation
  • Ans. 

    I added value to my last organization by implementing data-driven strategies to improve efficiency and decision-making.

    • Implemented data analytics tools to optimize processes and identify cost-saving opportunities

    • Developed KPI dashboards to track performance and make informed business decisions

    • Led cross-functional teams to successfully launch new products and services

    • Provided training and mentorship to junior analysts t

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be honest and bold

I applied via Recruitment Consultant and was interviewed before Oct 2020. There were 7 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Not remembered exactly

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident enough to crack the interview.

Publicis Interview FAQs

How many rounds are there in Publicis Analyst interview?
Publicis interview process usually has 3 rounds. The most common rounds in the Publicis interview process are Resume Shortlist, Aptitude Test and One-on-one Round.
How to prepare for Publicis Analyst interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Publicis. The most common topics and skills that interviewers at Publicis expect are Analytical, Digital Marketing, Billing, Excel and Marketing Strategy.
What are the top questions asked in Publicis Analyst interview?

Some of the top questions asked at the Publicis Analyst interview -

  1. what is sem in digital marketi...read more
  2. Explain metrics used in Digital marketing's and main ...read more
  3. Platforms knowledge and process related questi...read more

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Publicis Analyst Interview Process

based on 1 interview

Interview experience

2
  
Poor
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Publicis Analyst Salary
based on 118 salaries
₹3.2 L/yr - ₹9 L/yr
8% less than the average Analyst Salary in India
View more details

Publicis Analyst Reviews and Ratings

based on 7 reviews

4.4/5

Rating in categories

4.1

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4.1

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4.4

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3.8

Promotions

3.8

Work satisfaction

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