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I applied via Campus Placement and was interviewed before Sep 2022. There were 3 interview rounds.
I applied via Campus Placement and was interviewed before Apr 2022. There were 2 interview rounds.
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
Retargeting uses cookies to track user behavior and display targeted ads to them.
It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.
Retargeting can be done on various platforms such as social media, search engines, and display networks.
Example...
The ability to reach and engage with a large audience in real-time through various digital channels.
The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.
The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.
The creativity involved in crafting compelling content and campaigns to capture audience a...
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
Targeting involves analyzing data to determine the characteristics of the desired audience
It helps in creating personalized marketing messages and campaigns
Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting
Targeting can also be used in adv...
Retargeting is when ads follow you after visiting a website or searching for a product.
After searching for a product on Amazon, ads for that product appear on other websites
Ads for a hotel you looked at on Booking.com follow you on social media
After browsing a clothing website, ads for that brand appear on your Instagram feed
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
SEO involves optimizing website content, structure, and HTML code
Keyword research and analysis is a crucial part of SEO
Link building and social media marketing can also improve SEO
Search engines use complex algorithms to determine website rankings
SEO is an ongoing process that requires cons
Top trending discussions
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
Planning involves identifying the scope, objectives, and risks of the ISMS.
Implementation involves designing and implementing controls to mitigate identified risks.
Monitoring involves regular checks to ensure the controls are effective.
Review involves assessing the effectiveness of the ISMS and identifying...
Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
Identify potential risks
Analyze the likelihood and impact of each risk
Evaluate the risks to determine their priority
Develop a plan to mitigate or manage the risks
Monitor and review the risks regularly
Annex A controls are the information security controls listed in ISO 27001 standard.
Annex A contains 114 controls categorized into 14 sections.
These controls are designed to ensure the confidentiality, integrity, and availability of information.
Examples of controls include access control, asset management, cryptography, incident management, and more.
Organizations must select and implement controls based on their risk a...
I applied via Naukri.com and was interviewed in Oct 2022. There were 4 interview rounds.
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
Budgeting involves estimating income and expenses for a specific period
Forecasting involves predicting future financial outcomes based on past data and trends
Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses
Preparing a product budget involves e...
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.
Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.
Salary expenses increasing while head count remains ...
I applied via Naukri.com and was interviewed in Mar 2023. There were 2 interview rounds.
I am proactive and take initiative in various scenarios.
I always anticipate potential issues and take preventive measures.
I actively seek out opportunities to improve processes and suggest innovative solutions.
I am self-motivated and take ownership of my work.
I consistently meet deadlines and deliver high-quality results.
I effectively communicate and collaborate with team members to ensure smooth workflow.
I am adaptabl...
I applied via Referral and was interviewed in Jan 2024. There were 2 interview rounds.
I applied via Recruitment Consulltant and was interviewed in May 2024. There were 2 interview rounds.
Formulae in digital marketing refer to mathematical equations used to analyze and optimize marketing strategies.
Formulae help calculate key performance indicators (KPIs) such as ROI, CTR, and conversion rates.
Examples of formulae include ROI = (Revenue - Cost) / Cost, CTR = (Clicks / Impressions) * 100%, and Conversion Rate = (Conversions / Clicks) * 100%.
I will be able to join within two weeks of receiving an offer.
I need to give my current employer two weeks notice before leaving.
I may need to finalize any pending projects before starting a new role.
I am excited about the opportunity and look forward to joining the team.
I applied via LinkedIn and was interviewed before Jun 2022. There were 2 interview rounds.
based on 3 interviews
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Campaign Manager
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Associate
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Ad Operations Associate
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