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IPG Mediabrands Senior Associate Interview Questions and Answers

Updated 26 Mar 2025

IPG Mediabrands Senior Associate Interview Experiences

3 interviews found

Interview experience
1
Bad
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I applied via Recruitment Consulltant and was interviewed in May 2024. There were 2 interview rounds.

Round 1 - Technical 

(2 Questions)

  • Q1. Basic knowledge of Digital Marketing
  • Q2. Formulae in digital Marketing
  • Ans. 

    Formulae in digital marketing refer to mathematical equations used to analyze and optimize marketing strategies.

    • Formulae help calculate key performance indicators (KPIs) such as ROI, CTR, and conversion rates.

    • Examples of formulae include ROI = (Revenue - Cost) / Cost, CTR = (Clicks / Impressions) * 100%, and Conversion Rate = (Conversions / Clicks) * 100%.

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. Self introduction
  • Q2. When will you join
  • Ans. 

    I will be able to join within two weeks of receiving an offer.

    • I need to give my current employer two weeks notice before leaving.

    • I may need to finalize any pending projects before starting a new role.

    • I am excited about the opportunity and look forward to joining the team.

  • Answered by AI

Skills evaluated in this interview

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Referral and was interviewed in Jan 2024. There were 2 interview rounds.

Round 1 - One-on-one 

(1 Question)

  • Q1. Question Related to Applied job position
Round 2 - One-on-one 

(1 Question)

  • Q1. Question Related to End to End Campaign Management

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Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in Sep 2024, where I was asked the following questions.

  • Q1. What is cm360
  • Ans. 

    CM360 is a comprehensive marketing platform for managing customer data and optimizing campaigns across channels.

    • CM360 stands for Campaign Manager 360, part of Google Marketing Platform.

    • It allows users to track and manage digital advertising campaigns.

    • Features include ad serving, targeting, and reporting tools.

    • Integrates with Google Analytics for enhanced data insights.

    • Supports cross-channel measurement, helping markete

  • Answered by AI
  • Q2. What is dsp
  • Ans. 

    DSP stands for Digital Signal Processing, a technique used to manipulate signals for various applications.

    • DSP is used in audio processing, such as noise reduction and equalization.

    • In telecommunications, DSP helps in encoding and decoding signals.

    • Image processing applications, like filtering and compression, utilize DSP.

    • DSP algorithms are crucial in radar and sonar systems for target detection.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - nothing to worry

Interview questions from similar companies

I applied via Recruitment Consultant and was interviewed in Dec 2021. There were 3 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. Basics of Campaign building
  • Q2. What is Ad network and Ad exchange
  • Ans. 

    Ad network is a platform that connects advertisers with publishers to display ads. Ad exchange is a marketplace for buying and selling ad inventory.

    • Ad network connects advertisers with publishers to display ads

    • Ad exchange is a marketplace for buying and selling ad inventory

    • Ad network typically charges a commission on ad spend

    • Ad exchange uses real-time bidding to determine the price of ad inventory

    • Examples of ad network...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Always know about each and every term that you write in your resume. Do not brag about something that you don't know. Be transparent and calculative about your knowledge and offer.

Skills evaluated in this interview

I applied via Campus Placement and was interviewed in Jul 2020. There were 5 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Questions from SQL, Python, Excel, Tableau and from my Projects

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared with your projects properly
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
No response
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Double-check your resume for any spelling mistakes. The recruiter may consider spelling mistakes as careless behavior or poor communication skills.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Laravel framework question.
Round 3 - One-on-one 

(1 Question)

  • Q1. Laravel framework question

Interview Preparation Tips

Interview preparation tips for other job seekers - Avoid this company
Interview experience
4
Good
Difficulty level
Easy
Process Duration
-
Result
No response

I applied via LinkedIn and was interviewed in Oct 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. What are synthetic Events?
  • Ans. 

    Synthetic Events are events that are created by the browser to mimic real user events.

    • Synthetic Events are used in React to handle events in a consistent manner across different browsers.

    • They are created by React to wrap native browser events and provide additional functionality.

    • Examples include onClick, onChange, and onSubmit events in React.

  • Answered by AI
  • Q2. What is event bubbling?
  • Ans. 

    Event bubbling is the process where an event triggered on a child element is propagated up through its parent elements.

    • Event bubbling allows a single event handler to be attached to a parent element, which will be triggered for all its children.

    • When an event occurs on a child element, it first runs the event handlers on the child, then on its parent, and so on up the DOM tree.

    • Event bubbling can be stopped using event.s

  • Answered by AI

Skills evaluated in this interview

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
Round 2 - Coding Test 

Easy leetcode data structure question

Round 3 - Technical 

(1 Question)

  • Q1. Write working code for calling a rest API, design rate limiter
  • Ans. 

    Code for calling a REST API and designing a rate limiter

    • Use a library like requests or axios to make the API call

    • Implement a token bucket algorithm for rate limiting

    • Set a maximum number of requests per second and queue excess requests

    • Consider using a distributed rate limiter for scalability

  • Answered by AI
Round 4 - Technical 

(1 Question)

  • Q1. Design Database schema for instagram
  • Ans. 

    Design a database schema for Instagram.

    • Create tables for users, posts, comments, likes, and follows.

    • Use primary and foreign keys to establish relationships between tables.

    • Store user data such as username, email, and password securely.

    • Include fields for post content, location, and timestamp.

    • Track likes and comments on posts.

    • Implement a notification system for follows and likes.

    • Consider scalability and performance in the...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - All round was smooth and interviewer were friendly.

Skills evaluated in this interview

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Naukri.com and was interviewed in May 2024. There were 2 interview rounds.

Round 1 - Technical 

(2 Questions)

  • Q1. Questions on vlook up, h-look up, pivot and if else condition
  • Q2. You must know how to use vlook up, h-look up and if-else condition
Round 2 - Assignment 

Excel file was give, used sumifs, countifs , index match formulas

Interview Preparation Tips

Interview preparation tips for other job seekers - Just learn the excel famous questions and concept like look up, index match, nested if, concate function etc
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed before Aug 2023. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Difference between union and union all in SQL?
  • Ans. 

    Union combines and removes duplicates, Union All combines without removing duplicates.

    • Union combines result sets and removes duplicates

    • Union All combines result sets without removing duplicates

    • Union is slower than Union All as it involves removing duplicates

    • Example: SELECT column1 FROM table1 UNION SELECT column1 FROM table2;

    • Example: SELECT column1 FROM table1 UNION ALL SELECT column1 FROM table2;

  • Answered by AI
  • Q2. How to show top 5 in pandas?
  • Ans. 

    To show top 5 in pandas, use the nlargest() function.

    • Use the nlargest() function with the 'n' parameter set to 5 to get the top 5 values in a pandas DataFrame.

    • For example: df['column_name'].nlargest(5) will return the top 5 values in the specified column.

  • Answered by AI
Round 2 - Technical 

(1 Question)

  • Q1. If we have 3 numerical columns, which chart is a better representation these column?
  • Ans. 

    A scatter plot is a better representation for 3 numerical columns.

    • Use a scatter plot to show the relationship between the numerical columns.

    • Scatter plots are effective for visualizing correlations and patterns in data.

    • Each point on the plot represents a data point with values from all 3 columns.

  • Answered by AI

Interview Preparation Tips

Topics to prepare for Omnicom Media Group Data Analyst interview:
  • SQL Server
  • Pandas
  • Power Bi

Skills evaluated in this interview

IPG Mediabrands Interview FAQs

How many rounds are there in IPG Mediabrands Senior Associate interview?
IPG Mediabrands interview process usually has 1-2 rounds. The most common rounds in the IPG Mediabrands interview process are One-on-one Round and Technical.
What are the top questions asked in IPG Mediabrands Senior Associate interview?

Some of the top questions asked at the IPG Mediabrands Senior Associate interview -

  1. Formulae in digital Market...read more
  2. what is cm...read more
  3. what is ...read more

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IPG Mediabrands Senior Associate Interview Process

based on 5 interviews

Interview experience

3.4
  
Average
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IPG Mediabrands Senior Associate Salary
based on 60 salaries
₹5.9 L/yr - ₹12 L/yr
8% less than the average Senior Associate Salary in India
View more details

IPG Mediabrands Senior Associate Reviews and Ratings

based on 4 reviews

3.2/5

Rating in categories

2.2

Skill development

4.2

Work-life balance

3.2

Salary

3.2

Job security

3.0

Company culture

2.2

Promotions

2.7

Work satisfaction

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