IPG Mediabrands Senior Analyst Interview Questions and Answers

Q1. Some Senario Based questions as it require to understand your business acumen and all
Add your answer
Q2. One Proposal making task is given
Add your answer

Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
Answered by AI
Add your answer
Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
Answered by AI
Add your answer

Q1. About datorama explain how it works
Add your answer
Q2. More about digital marketing
Add your answer

Q1. Questions on vlook up, h-look up, pivot and if else condition
Add your answer
Q2. You must know how to use vlook up, h-look up and if-else condition
Add your answer

Excel file was give, used sumifs, countifs , index match formulas

Q1. About paid media as per my exp. Google adwords and facebook
Add your answer

Q1. Salary related Document submission n all How soon you can join?
Add your answer

Q1. Difference between union and union all in SQL?
Ans. 
Union combines and removes duplicates, Union All combines without removing duplicates.
• Union combines result sets and removes duplicates

• Union All combines result sets without removing duplicates

• Union is slower than Union All as it involves removing duplicates

• Example: SELECT column1 FROM table1 UNION SELECT column1 FROM table2;

• Example: SELECT column1 FROM table1 UNION ALL SELECT column1 FROM table2;
Answered by AI
Add your answer
Q2. How to show top 5 in pandas?
Ans. 
To show top 5 in pandas, use the nlargest() function.
• Use the nlargest() function with the 'n' parameter set to 5 to get the top 5 values in a pandas DataFrame.

• For example: df['column_name'].nlargest(5) will return the top 5 values in the specified column.
Answered by AI
Add your answer

Q1. If we have 3 numerical columns, which chart is a better representation these column?
Ans. 
A scatter plot is a better representation for 3 numerical columns.
• Use a scatter plot to show the relationship between the numerical columns.

• Scatter plots are effective for visualizing correlations and patterns in data.

• Each point on the plot represents a data point with values from all 3 columns.
Answered by AI
Add your answer