Groupm Media Interview Questions, Process, and Tips

What are the basic steps for campaign optimisation?

Q1. Basic Search Engine Marketing Questions.
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Q2. How you optimise the search campaigns?
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Q3. Keyword Match Types?
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Q4. Steps for brand new brand launch?
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Q5. Types of Audience In Google Ads?
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Q1. Build a MMX Model for the dataset given and share the insights
Ans. 
Build a MMX Model for a given dataset and share insights
• Preprocess the data by handling missing values and encoding categorical variables

• Split the data into training and testing sets

• Build the MMX model using appropriate algorithms like decision trees or random forests

• Evaluate the model using metrics like accuracy, precision, recall, and F1 score

• Interpret the model results to gain insights and make data-driven decisions
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Q2. How to evaluate Time series analysis
Ans. 
Time series analysis can be evaluated by examining the accuracy of forecasts, the model's ability to capture trends and patterns, and the overall performance metrics.
• Evaluate forecast accuracy using metrics like Mean Absolute Error (MAE) or Root Mean Squared Error (RMSE)

• Assess the model's ability to capture trends and patterns by visualizing the data and comparing it to the model's predictions

• Analyze the overall perfor...read more
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Q1. Media knowledge
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Q2. Team handling
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Q1. Tell about your self
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Append and merge quires

Q1. Basic interview
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Q2. Basic technically round
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Q3. Paid media ads questions
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Q1. Basic Hr round as usual
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