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I applied via Naukri.com and was interviewed in Apr 2022. There was 1 interview round.
I applied via Naukri.com and was interviewed in Jul 2021. There was 1 interview round.
I applied via Approached by Company and was interviewed before May 2023. There was 1 interview round.
I applied via Campus Placement and was interviewed in Jul 2020. There were 5 interview rounds.
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I applied via Recruitment Consulltant and was interviewed before Apr 2022. There were 3 interview rounds.
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Mails,for offboarding , Onboarding
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