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Merkle Sokrati Accounts Manager Interview Questions, Process, and Tips

Updated 26 Oct 2023

Merkle Sokrati Accounts Manager Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed in Sep 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Technical 

(2 Questions)

  • Q1. Why programmatic advertising
  • Ans. 

    Programmatic advertising allows for targeted, automated ad placements based on user data and behavior.

    • Efficiently reach target audiences through data-driven targeting

    • Real-time bidding allows for cost-effective ad placements

    • Automated optimization of campaigns based on performance metrics

    • Access to a wide range of ad inventory across various platforms

    • Ability to track and measure campaign performance in real-time

  • Answered by AI
  • Q2. How does it work in back end
  • Ans. 

    The back end of an accounting system typically involves processing financial transactions, managing databases, generating reports, and ensuring data security.

    • Back end of accounting system involves processing financial transactions such as recording income and expenses.

    • It also includes managing databases to store financial data securely and efficiently.

    • Generating reports based on the data entered in the system for analy...

  • Answered by AI
Round 3 - Technical 

(2 Questions)

  • Q1. Tell about different bidding strategies
  • Ans. 

    Different bidding strategies include cost-per-click, cost-per-impression, cost-per-acquisition, and automated bidding.

    • Cost-per-click (CPC) bidding involves paying for each click on your ad.

    • Cost-per-impression (CPM) bidding involves paying for every 1,000 times your ad is shown.

    • Cost-per-acquisition (CPA) bidding involves paying for a specific action taken by the user, such as a purchase or sign-up.

    • Automated bidding uses...

  • Answered by AI
  • Q2. How is programmatic advertising different from other advertising
  • Ans. 

    Programmatic advertising uses automated technology to buy and sell ad space in real time, targeting specific audiences based on data.

    • Programmatic advertising uses real-time bidding to automate the buying and selling of ad space.

    • It allows for precise targeting of specific audiences based on data such as demographics, behavior, and interests.

    • Programmatic advertising can be more cost-effective and efficient compared to tr...

  • Answered by AI

Skills evaluated in this interview

Interview questions from similar companies

Associate Interview Questions & Answers

Mediamint user image Sohail Akhtar

posted on 13 Apr 2023

Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed before Apr 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(5 Questions)

  • Q1. What is retargeting
  • Ans. 

    Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.

    • Retargeting uses cookies to track user behavior and display targeted ads to them.

    • It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.

    • Retargeting can be done on various platforms such as social media, search engines, and display networks.

    • Example...

  • Answered by AI
  • Q2. What fascinates you about digital marketing
  • Ans. 

    The ability to reach and engage with a large audience in real-time through various digital channels.

    • The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.

    • The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.

    • The creativity involved in crafting compelling content and campaigns to capture audience a...

  • Answered by AI
  • Q3. What is targeting
  • Ans. 

    Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.

    • Targeting involves analyzing data to determine the characteristics of the desired audience

    • It helps in creating personalized marketing messages and campaigns

    • Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting

    • Targeting can also be used in adv...

  • Answered by AI
  • Q4. Example of retargeting in daily life
  • Ans. 

    Retargeting is when ads follow you after visiting a website or searching for a product.

    • After searching for a product on Amazon, ads for that product appear on other websites

    • Ads for a hotel you looked at on Booking.com follow you on social media

    • After browsing a clothing website, ads for that brand appear on your Instagram feed

  • Answered by AI
  • Q5. What is Seo and how it works
  • Ans. 

    SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

    • SEO involves optimizing website content, structure, and HTML code

    • Keyword research and analysis is a crucial part of SEO

    • Link building and social media marketing can also improve SEO

    • Search engines use complex algorithms to determine website rankings

    • SEO is an ongoing process that requires cons

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared with basics of digital marketing terms

Skills evaluated in this interview

Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed before Sep 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Email Writing 

(1 Question)

  • Q1. Tell me about yourself
Round 3 - One-on-one 

(2 Questions)

  • Q1. Tell me about yourself
  • Q2. What are your hobbies?

Interview Questionnaire 

1 Question

  • Q1. How would you feel you were the right fit for job?? Why moving from finance to marketing
  • Ans. 

    I believe I am the right fit for the job because of my strong background in finance and my passion for marketing.

    • I have a solid understanding of financial principles and analysis, which can be applied to managing accounts effectively.

    • I have developed strong analytical and problem-solving skills in finance, which can be valuable in identifying marketing opportunities and optimizing strategies.

    • I have a keen interest in m...

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Jan 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Basic Accounting principles
Round 3 - One-on-one 

(1 Question)

  • Q1. IND AS 116, IND AS 115, IND AS 110 Financial Ratios, Profitability Ratios

Interview Preparation Tips

Topics to prepare for Dentsu Aegis Network Assistant Manager interview:
  • IND AS
Interview preparation tips for other job seekers - Good company and fast on boarding procedure.

Good HR Practices

Good Work place

Excellent Work Culture

I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.

Round 1 - HR 

(2 Questions)

  • Q1. Tell me about yourself
  • Ans. 

    I am a highly motivated and experienced professional with a strong background in the field.

    • I have a Bachelor's degree in Business Administration

    • I have over 5 years of experience in sales and marketing

    • I am skilled in developing and implementing effective strategies

    • I have a proven track record of exceeding sales targets

    • I am a team player and have excellent communication skills

  • Answered by AI
  • Q2. Last movie you have watched
  • Ans. 

    The last movie I watched was 'Inception'.

    • The movie is directed by Christopher Nolan.

    • It is a science fiction action film.

    • The plot revolves around a thief who steals corporate secrets through dream-sharing technology.

    • The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.

    • It received critical acclaim for its unique concept and visual effects.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - easy and nothing tough good communication is only required.
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Referral

Round 1 - Technical 

(2 Questions)

  • Q1. How do you plan campaigns for your client
  • Q2. How to allocate budgets to a campaign?
  • Ans. 

    Allocate budgets based on campaign goals, target audience, and channels.

    • Identify campaign goals and objectives

    • Understand target audience demographics and behaviors

    • Allocate budget based on channels that reach target audience effectively

    • Consider cost per acquisition (CPA) and return on investment (ROI)

    • Monitor and adjust budget allocation based on campaign performance

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared and work on your basics
Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.

Round 1 - HR 

(2 Questions)

  • Q1. Introduce yourself
  • Q2. Whats your role and responsibilities
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
No response

I applied via Approached by Company and was interviewed in Jun 2024. There were 2 interview rounds.

Round 1 - Communication test 

(3 Questions)

  • Q1. Tell me about yourself
  • Ans. 

    Experienced Accounts Manager with a strong background in financial analysis and team leadership.

    • Over 5 years of experience in managing accounts and financial reporting

    • Skilled in budgeting, forecasting, and variance analysis

    • Led a team of 10 accountants to streamline processes and improve efficiency

    • Proficient in using accounting software such as QuickBooks and SAP

  • Answered by AI
  • Q2. What recently happened and it's advantage and disadvantage
  • Ans. 

    The company recently implemented a new accounting software system.

    • Advantage: Increased efficiency in processing transactions and generating reports.

    • Advantage: Improved accuracy in financial data recording and analysis.

    • Disadvantage: Initial learning curve for employees to adapt to the new system.

    • Disadvantage: Potential downtime during system implementation and data migration.

  • Answered by AI
  • Q3. Co-education or separate education which is better and each pros and cons
  • Ans. 

    Co-education allows for better socialization and understanding between genders, but separate education can provide a more focused learning environment.

    • Co-education promotes gender equality and helps in breaking stereotypes.

    • Separate education can lead to less distractions and better academic performance in some cases.

    • Co-education can help in developing communication and teamwork skills.

    • Separate education may cater to sp...

  • Answered by AI
Round 2 - Technical 

(3 Questions)

  • Q1. What is macro & types
  • Ans. 

    Macros are automated tasks that can be created in software applications to perform repetitive tasks. Types include keyboard macros, spreadsheet macros, and programming macros.

    • Macros are automated tasks that can be created in software applications to perform repetitive tasks.

    • Types of macros include keyboard macros, spreadsheet macros, and programming macros.

    • Keyboard macros are shortcuts that automate a series of keystro...

  • Answered by AI
  • Q2. Bulk import and export can you do ?
  • Ans. 

    Yes, I have experience in bulk import and export of data using tools like Excel, CSV, and database management systems.

    • Proficient in using Excel for bulk import and export of data

    • Experience with CSV files for transferring large amounts of data

    • Knowledge of database management systems for efficient import and export processes

  • Answered by AI
  • Q3. Creative types in DCM
  • Ans. 

    Creative types in DCM refer to individuals who think outside the box and come up with innovative solutions for digital campaign management.

    • Creative types in DCM often have a background in design, marketing, or advertising.

    • They are skilled at creating visually appealing and engaging content for digital platforms.

    • Examples include graphic designers, content creators, and social media managers.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared vey well of what you do in current organisation

Skills evaluated in this interview

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Feb 2024.

Round 1 - Aptitude Test 

In this exam, they will be evaluated on logic, mathematics, general knowledge, and grammar.

Round 2 - Assignment 

In this, they will conduct a scenario-based email writing exam.

Round 3 - HR 

(2 Questions)

  • Q1. What types of questions can I expect in the first round of HR interviews, particularly regarding my background and motivations for seeking a job in digital marketing?
  • Q2. Was the second round of the interview a technical round?

Merkle Sokrati Interview FAQs

How many rounds are there in Merkle Sokrati Accounts Manager interview?
Merkle Sokrati interview process usually has 3 rounds. The most common rounds in the Merkle Sokrati interview process are Technical and Resume Shortlist.
How to prepare for Merkle Sokrati Accounts Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Merkle Sokrati. The most common topics and skills that interviewers at Merkle Sokrati expect are Account Management, Ad Operations, Client Management, Product Development and SEM.
What are the top questions asked in Merkle Sokrati Accounts Manager interview?

Some of the top questions asked at the Merkle Sokrati Accounts Manager interview -

  1. How is programmatic advertising different from other advertis...read more
  2. Tell about different bidding strateg...read more
  3. How does it work in back ...read more

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Merkle Sokrati Accounts Manager Interview Process

based on 1 interview

Interview experience

5
  
Excellent
View more
Merkle Sokrati Accounts Manager Salary
based on 6 salaries
₹6.2 L/yr - ₹10 L/yr
14% less than the average Accounts Manager Salary in India
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