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I applied via LinkedIn and was interviewed in Sep 2023. There were 3 interview rounds.
Programmatic advertising allows for targeted, automated ad placements based on user data and behavior.
Efficiently reach target audiences through data-driven targeting
Real-time bidding allows for cost-effective ad placements
Automated optimization of campaigns based on performance metrics
Access to a wide range of ad inventory across various platforms
Ability to track and measure campaign performance in real-time
The back end of an accounting system typically involves processing financial transactions, managing databases, generating reports, and ensuring data security.
Back end of accounting system involves processing financial transactions such as recording income and expenses.
It also includes managing databases to store financial data securely and efficiently.
Generating reports based on the data entered in the system for analy...
Different bidding strategies include cost-per-click, cost-per-impression, cost-per-acquisition, and automated bidding.
Cost-per-click (CPC) bidding involves paying for each click on your ad.
Cost-per-impression (CPM) bidding involves paying for every 1,000 times your ad is shown.
Cost-per-acquisition (CPA) bidding involves paying for a specific action taken by the user, such as a purchase or sign-up.
Automated bidding uses...
Programmatic advertising uses automated technology to buy and sell ad space in real time, targeting specific audiences based on data.
Programmatic advertising uses real-time bidding to automate the buying and selling of ad space.
It allows for precise targeting of specific audiences based on data such as demographics, behavior, and interests.
Programmatic advertising can be more cost-effective and efficient compared to tr...
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I applied via Recruitment Consultant and was interviewed before Dec 2019. There was 1 interview round.
I have worked on various types of accounts including retail, corporate, and investment accounts.
Retail accounts - managing individual customer accounts for everyday banking needs
Corporate accounts - handling accounts for businesses and organizations
Investment accounts - overseeing accounts for investments and financial planning
On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to increase its visibility.
On-page SEO focuses on optimizing content, meta tags, headings, URLs, and internal linking.
Off-page SEO involves building backlinks, social media marketing, guest blogging, and online reputation management.
On-page SEO helps search engines un...
Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.
Audiences can be created based on factors such as age, gender, location, interests, and search history.
Different audiences can be targeted with different ad campaigns to increase the chances of conversion.
For example, a clothing brand may target a younger audie...
Analyze campaign performance metrics and compare against goals to determine if more budget is needed.
Review key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per conversion
Compare KPIs against campaign goals and benchmarks
Consider the competition and market trends
Evaluate the impact of increasing the budget on campaign performance
Use data-driven insights to make informed deci
To check Google campaign performance against competitors, use Google Ads Auction Insights report.
Access the Google Ads account and select the campaign to analyze.
Click on the Campaigns tab and select the Auction Insights option.
Choose the time period and the competitors to compare against.
Analyze the data provided in the report, including impression share, average position, and overlap rate.
Use the insights gained to o...
I applied via Referral and was interviewed before Nov 2023. There was 1 interview round.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.
Advertisers can also run display ads on websites within the Google Di...
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I applied via Naukri.com and was interviewed before May 2021. There were 2 interview rounds.
BANK RECONS, PROVISIONS
I applied via Referral and was interviewed before Apr 2023. There was 1 interview round.
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