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I applied via LinkedIn and was interviewed in Sep 2023. There were 3 interview rounds.
Programmatic advertising allows for targeted, automated ad placements based on user data and behavior.
Efficiently reach target audiences through data-driven targeting
Real-time bidding allows for cost-effective ad placements
Automated optimization of campaigns based on performance metrics
Access to a wide range of ad inventory across various platforms
Ability to track and measure campaign performance in real-time
The back end of an accounting system typically involves processing financial transactions, managing databases, generating reports, and ensuring data security.
Back end of accounting system involves processing financial transactions such as recording income and expenses.
It also includes managing databases to store financial data securely and efficiently.
Generating reports based on the data entered in the system for analy...
Different bidding strategies include cost-per-click, cost-per-impression, cost-per-acquisition, and automated bidding.
Cost-per-click (CPC) bidding involves paying for each click on your ad.
Cost-per-impression (CPM) bidding involves paying for every 1,000 times your ad is shown.
Cost-per-acquisition (CPA) bidding involves paying for a specific action taken by the user, such as a purchase or sign-up.
Automated bidding uses...
Programmatic advertising uses automated technology to buy and sell ad space in real time, targeting specific audiences based on data.
Programmatic advertising uses real-time bidding to automate the buying and selling of ad space.
It allows for precise targeting of specific audiences based on data such as demographics, behavior, and interests.
Programmatic advertising can be more cost-effective and efficient compared to tr...
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I applied via Campus Placement and was interviewed before Apr 2022. There were 2 interview rounds.
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
Retargeting uses cookies to track user behavior and display targeted ads to them.
It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.
Retargeting can be done on various platforms such as social media, search engines, and display networks.
Example...
The ability to reach and engage with a large audience in real-time through various digital channels.
The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.
The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.
The creativity involved in crafting compelling content and campaigns to capture audience a...
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
Targeting involves analyzing data to determine the characteristics of the desired audience
It helps in creating personalized marketing messages and campaigns
Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting
Targeting can also be used in adv...
Retargeting is when ads follow you after visiting a website or searching for a product.
After searching for a product on Amazon, ads for that product appear on other websites
Ads for a hotel you looked at on Booking.com follow you on social media
After browsing a clothing website, ads for that brand appear on your Instagram feed
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
SEO involves optimizing website content, structure, and HTML code
Keyword research and analysis is a crucial part of SEO
Link building and social media marketing can also improve SEO
Search engines use complex algorithms to determine website rankings
SEO is an ongoing process that requires cons
I applied via Campus Placement and was interviewed before Sep 2022. There were 3 interview rounds.
I believe I am the right fit for the job because of my strong background in finance and my passion for marketing.
I have a solid understanding of financial principles and analysis, which can be applied to managing accounts effectively.
I have developed strong analytical and problem-solving skills in finance, which can be valuable in identifying marketing opportunities and optimizing strategies.
I have a keen interest in m...
posted on 16 Jan 2023
I applied via Naukri.com and was interviewed before Jan 2022. There were 3 interview rounds.
I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.
I am a highly motivated and experienced professional with a strong background in the field.
I have a Bachelor's degree in Business Administration
I have over 5 years of experience in sales and marketing
I am skilled in developing and implementing effective strategies
I have a proven track record of exceeding sales targets
I am a team player and have excellent communication skills
The last movie I watched was 'Inception'.
The movie is directed by Christopher Nolan.
It is a science fiction action film.
The plot revolves around a thief who steals corporate secrets through dream-sharing technology.
The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.
It received critical acclaim for its unique concept and visual effects.
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I applied via Approached by Company and was interviewed in Jun 2024. There were 2 interview rounds.
Experienced Accounts Manager with a strong background in financial analysis and team leadership.
Over 5 years of experience in managing accounts and financial reporting
Skilled in budgeting, forecasting, and variance analysis
Led a team of 10 accountants to streamline processes and improve efficiency
Proficient in using accounting software such as QuickBooks and SAP
The company recently implemented a new accounting software system.
Advantage: Increased efficiency in processing transactions and generating reports.
Advantage: Improved accuracy in financial data recording and analysis.
Disadvantage: Initial learning curve for employees to adapt to the new system.
Disadvantage: Potential downtime during system implementation and data migration.
Co-education allows for better socialization and understanding between genders, but separate education can provide a more focused learning environment.
Co-education promotes gender equality and helps in breaking stereotypes.
Separate education can lead to less distractions and better academic performance in some cases.
Co-education can help in developing communication and teamwork skills.
Separate education may cater to sp...
Macros are automated tasks that can be created in software applications to perform repetitive tasks. Types include keyboard macros, spreadsheet macros, and programming macros.
Macros are automated tasks that can be created in software applications to perform repetitive tasks.
Types of macros include keyboard macros, spreadsheet macros, and programming macros.
Keyboard macros are shortcuts that automate a series of keystro...
Yes, I have experience in bulk import and export of data using tools like Excel, CSV, and database management systems.
Proficient in using Excel for bulk import and export of data
Experience with CSV files for transferring large amounts of data
Knowledge of database management systems for efficient import and export processes
Creative types in DCM refer to individuals who think outside the box and come up with innovative solutions for digital campaign management.
Creative types in DCM often have a background in design, marketing, or advertising.
They are skilled at creating visually appealing and engaging content for digital platforms.
Examples include graphic designers, content creators, and social media managers.
I appeared for an interview before Feb 2024.
In this exam, they will be evaluated on logic, mathematics, general knowledge, and grammar.
In this, they will conduct a scenario-based email writing exam.
based on 1 interview
Interview experience
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R.R. Donnelley
Epsilon
ChannelPlay
Affinity Express