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Merkle Sokrati Accounts Manager Interview Questions, Process, and Tips

Updated 26 Oct 2023

Merkle Sokrati Accounts Manager Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed in Sep 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Technical 

(2 Questions)

  • Q1. Why programmatic advertising
  • Ans. 

    Programmatic advertising allows for targeted, automated ad placements based on user data and behavior.

    • Efficiently reach target audiences through data-driven targeting

    • Real-time bidding allows for cost-effective ad placements

    • Automated optimization of campaigns based on performance metrics

    • Access to a wide range of ad inventory across various platforms

    • Ability to track and measure campaign performance in real-time

  • Answered by AI
  • Q2. How does it work in back end
  • Ans. 

    The back end of an accounting system typically involves processing financial transactions, managing databases, generating reports, and ensuring data security.

    • Back end of accounting system involves processing financial transactions such as recording income and expenses.

    • It also includes managing databases to store financial data securely and efficiently.

    • Generating reports based on the data entered in the system for analy...

  • Answered by AI
Round 3 - Technical 

(2 Questions)

  • Q1. Tell about different bidding strategies
  • Ans. 

    Different bidding strategies include cost-per-click, cost-per-impression, cost-per-acquisition, and automated bidding.

    • Cost-per-click (CPC) bidding involves paying for each click on your ad.

    • Cost-per-impression (CPM) bidding involves paying for every 1,000 times your ad is shown.

    • Cost-per-acquisition (CPA) bidding involves paying for a specific action taken by the user, such as a purchase or sign-up.

    • Automated bidding uses...

  • Answered by AI
  • Q2. How is programmatic advertising different from other advertising
  • Ans. 

    Programmatic advertising uses automated technology to buy and sell ad space in real time, targeting specific audiences based on data.

    • Programmatic advertising uses real-time bidding to automate the buying and selling of ad space.

    • It allows for precise targeting of specific audiences based on data such as demographics, behavior, and interests.

    • Programmatic advertising can be more cost-effective and efficient compared to tr...

  • Answered by AI

Skills evaluated in this interview

Interview questions from similar companies

I applied via Recruitment Consultant and was interviewed before Dec 2019. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. What was your job role in your last stint?
  • Q2. What kind of reports you have worked on? What all tools you have worked on?

Interview Preparation Tips

Interview preparation tips for other job seekers - Go through the job description and be prepared.
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all Resume tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Types of accounts have you worked on so far?
  • Ans. 

    I have worked on various types of accounts including retail, corporate, and investment accounts.

    • Retail accounts - managing individual customer accounts for everyday banking needs

    • Corporate accounts - handling accounts for businesses and organizations

    • Investment accounts - overseeing accounts for investments and financial planning

  • Answered by AI
  • Q2. Strategies you have been a part of and thought process for making them the way they were made
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Assignment 
Round 3 - Technical 

(2 Questions)

  • Q1. Basics about Google Ads
  • Q2. Difference between on-page and off-page SEO
  • Ans. 

    On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to increase its visibility.

    • On-page SEO focuses on optimizing content, meta tags, headings, URLs, and internal linking.

    • Off-page SEO involves building backlinks, social media marketing, guest blogging, and online reputation management.

    • On-page SEO helps search engines un...

  • Answered by AI
Round 4 - Technical 

(2 Questions)

  • Q1. Different audiences in Google Ads
  • Ans. 

    Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.

    • Audiences can be created based on factors such as age, gender, location, interests, and search history.

    • Different audiences can be targeted with different ad campaigns to increase the chances of conversion.

    • For example, a clothing brand may target a younger audie...

  • Answered by AI
  • Q2. Remarketing campaign
Round 5 - One-on-one 

(2 Questions)

  • Q1. How to determine if the Google campaign requires more budget
  • Ans. 

    Analyze campaign performance metrics and compare against goals to determine if more budget is needed.

    • Review key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per conversion

    • Compare KPIs against campaign goals and benchmarks

    • Consider the competition and market trends

    • Evaluate the impact of increasing the budget on campaign performance

    • Use data-driven insights to make informed deci

  • Answered by AI
  • Q2. How do you check how your google campaign is performing against the competitors
  • Ans. 

    To check Google campaign performance against competitors, use Google Ads Auction Insights report.

    • Access the Google Ads account and select the campaign to analyze.

    • Click on the Campaigns tab and select the Auction Insights option.

    • Choose the time period and the competitors to compare against.

    • Analyze the data provided in the report, including impression share, average position, and overlap rate.

    • Use the insights gained to o...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Keep your basics and concepts clear.

Skills evaluated in this interview

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Nov 2023. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Tell me about yourself
  • Q2. What do you know about Google Ads?
  • Ans. 

    Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

    • Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.

    • Advertisers can also run display ads on websites within the Google Di...

  • Answered by AI
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Referral

Round 1 - Technical 

(2 Questions)

  • Q1. How do you plan campaigns for your client
  • Q2. How to allocate budgets to a campaign?
  • Ans. 

    Allocate budgets based on campaign goals, target audience, and channels.

    • Identify campaign goals and objectives

    • Understand target audience demographics and behaviors

    • Allocate budget based on channels that reach target audience effectively

    • Consider cost per acquisition (CPA) and return on investment (ROI)

    • Monitor and adjust budget allocation based on campaign performance

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared and work on your basics
Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.

Round 1 - HR 

(2 Questions)

  • Q1. Introduce yourself
  • Q2. Whats your role and responsibilities

I applied via Naukri.com and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Case Study 

BANK RECONS, PROVISIONS

Interview Preparation Tips

Interview preparation tips for other job seekers - VERY COOL AND COMFORTABLE. GAVE TIPS ON SPOT
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Apr 2023. There was 1 interview round.

Round 1 - Technical 

(2 Questions)

  • Q1. Previous Work Experience
  • Q2. Media buying and scheduling

Interview Preparation Tips

Interview preparation tips for other job seekers - Be thoroughly prepared when you do the work .
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Tell me about yourself
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Merkle Sokrati Interview FAQs

How many rounds are there in Merkle Sokrati Accounts Manager interview?
Merkle Sokrati interview process usually has 3 rounds. The most common rounds in the Merkle Sokrati interview process are Technical and Resume Shortlist.
How to prepare for Merkle Sokrati Accounts Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Merkle Sokrati. The most common topics and skills that interviewers at Merkle Sokrati expect are Account Management, Ad Operations, Client Management, Product Development and SEM.
What are the top questions asked in Merkle Sokrati Accounts Manager interview?

Some of the top questions asked at the Merkle Sokrati Accounts Manager interview -

  1. How is programmatic advertising different from other advertis...read more
  2. Tell about different bidding strateg...read more
  3. How does it work in back ...read more

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Merkle Sokrati Accounts Manager Interview Process

based on 1 interview

Interview experience

5
  
Excellent
View more
Merkle Sokrati Accounts Manager Salary
based on 6 salaries
₹6.2 L/yr - ₹10 L/yr
11% less than the average Accounts Manager Salary in India
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