Merkle Sokrati Business Analytics Associate Interview Questions and Answers

General grammar questions for checking the english proficiency of the candidates

Q1. You'll have a direct one on one with the elad and they will enquire about yourself and your skills, especially they will check your communication skills
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Q2. What is Adobe and Office 365
Ans. 
Adobe and Office 365 are software suites commonly used for various business purposes.
• Adobe is a software suite used for graphic design, video editing, and web development.

• Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.

• Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.
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Q3. Communication skills test
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Q1. End to end implementation cycle of isms
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The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
• Planning involves identifying the scope, objectives, and risks of the ISMS.

• Implementation involves designing and implementing controls to mitigate identified risks.

• Monitoring involves regular checks to ensure the controls are effective.

• Review involves assessing the effectiveness of the ISMS and identifying...read more
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Q2. Risk assessment steps
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Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
• Identify potential risks

• Analyze the likelihood and impact of each risk

• Evaluate the risks to determine their priority

• Develop a plan to mitigate or manage the risks

• Monitor and review the risks regularly
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Q1. Enterprise risk assessment
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Q2. Annex A control of iso 27001
Ans. 
Annex A controls are the information security controls listed in ISO 27001 standard.
• Annex A contains 114 controls categorized into 14 sections.

• These controls are designed to ensure the confidentiality, integrity, and availability of information.

• Examples of controls include access control, asset management, cryptography, incident management, and more.

• Organizations must select and implement controls based on their risk a...read more
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Got an assignment to perform in excel about data analysis for churn prediction. Performed in excel. 70% focus was on skills and 30% on analysis.

Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. Introduce yourself
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Q2. Whats your role and responsibilities
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Q1. Work experience related
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