Merkle Sokrati Associate Analyst Interview Questions and Answers

General grammar questions for checking the english proficiency of the candidates

Q1. You'll have a direct one on one with the elad and they will enquire about yourself and your skills, especially they will check your communication skills
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Q2. What is Adobe and Office 365
Ans. 
Adobe and Office 365 are software suites commonly used for various business purposes.
• Adobe is a software suite used for graphic design, video editing, and web development.

• Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.

• Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.
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Q3. Communication skills test
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Q1. Tell me about yourself
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Generic aptitude like logical questions, puzzles and analytical ability

Q1. Why us and why are you exiting
Ans. 
I am interested in this company because of its strong reputation and growth opportunities. I am exiting my current position to pursue new challenges and professional growth.
• I am impressed by the company's strong reputation in the industry.

• I believe this company offers great growth opportunities for career advancement.

• I am excited about the company's innovative approach and commitment to excellence.

• I am leaving my curre...read more
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Q2. What is your long term aspiration?
Ans. 
To become a senior analyst and contribute to the growth of the company.
• My long term aspiration is to become a senior analyst and take on more responsibilities.

• I aim to contribute to the growth and success of the company by providing valuable insights and recommendations.

• I want to continuously develop my analytical skills and stay updated with industry trends.

• I aspire to lead a team of analysts and mentor junior members
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. Introduce yourself
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Q2. Whats your role and responsibilities
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Q1. Tell us about the projects you worked on earlier
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Q2. Case study discussion for amazon
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Case study of you tube video success

Q1. Tell us about your self
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Q2. Willing to relocate
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Q1. How do you plan campaigns for your client
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Q2. How to allocate budgets to a campaign?
Ans. 
Allocate budgets based on campaign goals, target audience, and channels.
• Identify campaign goals and objectives

• Understand target audience demographics and behaviors

• Allocate budget based on channels that reach target audience effectively

• Consider cost per acquisition (CPA) and return on investment (ROI)

• Monitor and adjust budget allocation based on campaign performance
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