Merkle Sokrati Campaign Manager Interview Questions and Answers

Q1. How do you plan campaigns for your client
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Q2. How to allocate budgets to a campaign?
Ans. 
Allocate budgets based on campaign goals, target audience, and channels.
• Identify campaign goals and objectives

• Understand target audience demographics and behaviors

• Allocate budget based on channels that reach target audience effectively

• Consider cost per acquisition (CPA) and return on investment (ROI)

• Monitor and adjust budget allocation based on campaign performance
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Q1. Types of accounts have you worked on so far?
Ans. 
I have worked on various types of accounts including retail, corporate, and investment accounts.
• Retail accounts - managing individual customer accounts for everyday banking needs

• Corporate accounts - handling accounts for businesses and organizations

• Investment accounts - overseeing accounts for investments and financial planning
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Q2. Strategies you have been a part of and thought process for making them the way they were made
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Q1. Talked about current position and checked the domain knowledge.
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Q2. Checked communication skills
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Q1. 1st round formal discussion with Manager
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Q2. 2nd round formal discussion with Sr. Director
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Q1. General English test
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How to increase app download

General grammar questions for checking the english proficiency of the candidates

Q1. You'll have a direct one on one with the elad and they will enquire about yourself and your skills, especially they will check your communication skills
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Q2. What is Adobe and Office 365
Ans. 
Adobe and Office 365 are software suites commonly used for various business purposes.
• Adobe is a software suite used for graphic design, video editing, and web development.

• Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.

• Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.
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Q3. Communication skills test
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Q1. SLA and metrics
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Q2. KPIs and Delivery models
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Q1. Different types of projects model, transaction based and shared services
Ans. 
Different types of project models include transaction-based and shared services.
• Transaction-based projects involve one-time transactions or deals, such as mergers and acquisitions.

• Shared services projects involve the sharing of resources and services among different departments or organizations.

• Examples of transaction-based projects include implementing a new software system or launching a marketing campaign.

• Examples o...read more
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Q2. Scenario based question and outcome
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Q1. HR negotiations and compensations
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