Merkle Sokrati Campaign Manager Interview Questions and Answers

There were aptitude questions, logical reasoning, essay writing

Q1. Guestimates, Logical reasoning, CV Related questions, quick maths
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Q2. How many iPhone users are there in India
Ans. 
There is no official data on the number of iPhone users in India.
• Apple does not disclose the number of iPhone users in India.

• Various market research firms provide estimates, but the numbers vary widely.

• As of 2021, Statista estimates the number of iPhone users in India to be around 38 million.

• However, other estimates suggest the number could be as high as 100 million.

• The actual number of iPhone users in India is difficu...read more
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Q3. How many cars visit the toll booth on Mumbai Pune expressway
Ans. 
The exact number of cars visiting the toll booth on Mumbai Pune expressway is not available.
• The Mumbai Pune expressway is a busy route connecting two major cities in India.

• The toll booth collects fees from vehicles passing through the expressway.

• The number of cars visiting the toll booth varies depending on the day, time, and season.

• The toll booth authorities may have data on the average number of cars passing through ...read more
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Q1. How many active valorant players are there right now
Ans. 
The exact number of active Valorant players is not publicly available.
• The exact number of active Valorant players is not disclosed by Riot Games.

• Riot Games, the developer of Valorant, has not provided any official statistics on the current player count.

• The player count of Valorant can fluctuate daily and is influenced by various factors such as updates, events, and competition from other games.

• Estimates of the active p...read more
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Q2. 5 strengths and weaknesses
Ans. 
Strengths: Analytical thinking, attention to detail, communication skills, adaptability, teamwork. Weaknesses: Impatience, public speaking, time management, delegation, perfectionism.
• Analytical thinking: Able to analyze data and make informed decisions.

• Attention to detail: Thorough and meticulous in completing tasks.

• Communication skills: Effective in conveying ideas and collaborating with team members.

• Adaptability: Qui...read more
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Q1. Regarding Campaign on various platforms and startgies
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Q1. About your self and working experience
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Q1. Prepare basic field knowledge questions
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Q2. What is reach ?
Ans. 
Reach refers to the total number of people who see a particular piece of content or advertisement.
• Reach is a key metric in advertising and marketing to measure the potential audience size.

• It can be calculated by looking at the total number of unique views or impressions.

• For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
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Q1. About Facebook Process
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Q1. Tell me about yourself.
Ans. 
I am a highly motivated and experienced Campaign Specialist with a strong background in marketing and advertising.
• Over 5 years of experience in planning and executing successful marketing campaigns

• Proficient in utilizing various marketing channels, including social media, email marketing, and content marketing

• Track record of achieving and exceeding campaign goals and targets

• Strong analytical skills to measure campaign ...read more
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Q2. Why should we hire you?
Ans. 
I have a strong background in campaign management and a proven track record of delivering successful results.
• I have extensive experience in planning and executing marketing campaigns.

• I have a deep understanding of target audiences and how to effectively reach them.

• I am skilled in analyzing campaign data and making data-driven decisions.

• I have a creative mindset and can come up with innovative campaign ideas.

• I am highly...read more
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Q3. Why are you looking for a change?
Ans. 
I am looking for a change to explore new opportunities and challenges.
• Seeking growth and advancement in my career

• Wanting to broaden my skill set and knowledge

• Desire for a new work environment or company culture

• Looking for better work-life balance

• Wanting to relocate to a different city or country
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Q1. Campaigns management
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Q2. Technical Questions about the google ads
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Just practice basic aptitude questions. Entrance test is very easy

Q1. What is your family background?
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Q2. Why should we hire you?
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Q3. Where do you see yourself in 5 years?
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Q4. What are your strengths and weaknesses?
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Q5. Tell me about yourself.
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Q1. Dv360 hierarchey
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Q2. KPI used in dv360,
Ans. 
KPIs used in DV360 include CTR, viewability, conversion rate, and ROAS.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• Viewability measures the percentage of ad impressions that are actually seen by users.

• Conversion rate measures the percentage of users who complete a desired action after clicking on an ad.

• ROAS (Return on Ad Spend) measures the revenue generated
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Q3. What is SOV in GAM360, can automated bidding option is available in dv360, optimization on CTR
Ans. 
SOV in GAM360 refers to Share of Voice, automated bidding is available in DV360, optimization on CTR can be achieved through various strategies.
• SOV in GAM360 refers to the percentage of ad impressions a brand has compared to its competitors in a specific market.

• Automated bidding options in DV360 allow advertisers to set specific goals and let the system automatically adjust bids to meet those goals.

• Optimization on CTR ...read more
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Q1. About previous experience and why you left...
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Q1. Technical questions about your domain skills
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